Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. more

Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report. more

Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more

Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more

One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey. more

Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market? more

To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. more

The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot. more

Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on. more

Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches? more

As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those who buy online video advertising have added mobile video to their marketing arsenal. more

Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. more

Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI). more

Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out the battle between the House of Sales and the House of Marketing. more

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo. more

For the first time in two years, optimism levels are rising among the world's global executives, according to the annual Decision Dynamics survey by the Financial Times and Doremus. more

This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute. more

Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more

B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2. more

We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can ... more

Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major ... more

In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on promotions, according to a new report by Borrell Associates. The key to that change is digital promotions. more

To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation. more

Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote and the e-tailing group. Meanwhile, social networking sites are the least effective channel for influencing shoppers whether they are making ... more

Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging. more