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MarketingProfs Daily: Career Management

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Forrester: 'Customer Experience' Roles Gaining Popularity

Career Management
Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research. more
Digital and Direct Marketing Jobs Rebounding in 1Q12

Career Management
Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to add marketing staff over the next three months, as layoffs continue to fall. more
Facebook: Where Gen-Y's Personal and Work Lives Converge

Career Management
Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding. more
What Guy Kawasaki Learned From Steve Jobs [Slide Show]

by Christian Gulliksen

Career Management
When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. Here are four of them. more
Direct and Digital Marketing Jobs Weakening in 4Q11

Career Management
The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than six in ten direct and digital marketing employers say they are struggling to find the right talent to fill vacancies, ... more
CMOs: Budgets, Hiring Up; Optimism Down

Career Management
Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of budget allocated to social media marketing, according to The CMO Survey. more
CMOs: Where Are the Marketing Innovators?

Career Management
In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their companies, according to a new study by The Horn Group and Kelton Research. more
Many Americans Working on Their Summer Vacations

Career Management
Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their vacation, according to a recent Adweek/Harris Poll. more
LinkedIn Audiences Highly Engaged, Active in Groups

Career Management
LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42. more
LinkedIn Now No. 2 US Social Network, Surpasses MySpace

Career Management
LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix. more
Small Business Owners Working Harder, but Happy

Career Management
More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else. more
LinkedIn Report: What's in a (CEO's) Name?

Career Management
Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices. more
Marketers Playing It Too Safe (Creatively)

Career Management
In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group. more
LinkedIn Passes 100-Million Member Mark

by Vahe Habeshian

Career Management
LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, ... more
Three Rules for the Small Business CEO

Career Management
"At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing and programming and SERPing and such." But—like many entrepreneurs who love their business passionately—Lurie never follows through on the threat. And ... more
Direct and Digital Marketing Jobs Rebounding in 1Q11

Career Management
In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter, according to a survey from Bernhart Associates. more
Branding in the Digital Age: How to Stop Wasting Money

Career Management
Heads up: The age-old "sales funnel" metaphor—consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale—fails to capture the shifting nature of consumer engagement in the digital age, warns David C. Edelman in a recent article at the Harvard Business ... more
Holiday Office Parties Worth the Cost? Yes!

Career Management
Despite tough economic times, holiday office parties are worth the price tag: 52% of surveyed advertising and marketing executives say the annual office party is a good investment, according to a survey by The Creative Group. more
Direct Marketers Facing Longer Unemployment

Career Management
The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a year earlier, according to a new survey from Bernhart Associates Executive Search, LLC. more
Social Media Trends Demanding for Marketers

Career Management
Social media continues to rapidly evolve—offering new channels and opportunities for marketers—but keeping up with the latest developments in social media takes work: 65% of advertising and marketing executives say it's somewhat or very challenging to keep up with social media trends, according to a survey from The Creative Group. more
Digital, Direct Marketing Hiring Softens—Less so for B2B

Career Management
Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart Associates Executive Search, LLC. more
AMA Salary Survey: Marketers Cautiously Optimistic

Career Management
Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent. more
Marketing, Ad Execs Forecast Uptick in Hiring

Career Management
The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third quarter of 2010, and 18% say they plan to increase staffing levels, up 5 percentage points from the 13% who ... more
B2B Marketers Struggle With Changing Roles

Career Management
Even while more and more consumers are using social media to help them make purchasing decisions, most B2B marketers are not using social networking and digital marketing tools to reach their audiences, according to a study that examines marketing's evolving role in the enterprise. more
He Ain't Heavy, He's My Colleague

Career Management
If the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions? "The effort can help boost morale," writes Sarah Needleman at the Wall Street Journal, "and may even be prudent if you've had ... more