MarketingProfs Daily: Customer Behavior
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- Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. more
- In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic. more
- Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. more
- The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. more
- Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. more
- Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report. more
- Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study. more
- Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. more
- Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report, which also found the best day/time to pin for optimum community engagement for three industries. more
- Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online. more
- The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic. more
- One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey. more
- People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala. more
- To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. more
- Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on. more
- Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week. more
- Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches? more
- The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and highlights its importance. more
- If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according to data from Experian Marketing Services. more
- Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid silos, unclear responsibilities, and a lack of leadership impede an organization from using Big Data to its full potential. more
- Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing in importance for them, according to the 23rd semi-annual Taking Stock With Teens survey from Piper Jaffray. more
- Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age. more
- Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia. more
- With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty. more
- Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research. more
![The Hyperconnected Life [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/A-Hyperconnected-Life-peek.jpg)
![The State of Digital Content [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)




![Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/130508-ddp-lg.jpg)
![Social Sharing Boosts Email Results [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/social-sharing-boosts-email-results-peek.jpg)


![The App Arms Race: iOS vs. Android [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/the-apps-arm-race-sm-peek.jpg)


![A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/ifbyphone-growth-peek.jpg)


![Mobile Minute [Video]: Are Smart Watches a Smart Move?](http://i.marketingprofs.com/assets/images/articles/lg/mobile-minute-lg.jpg)
![Big Data: What It Is, Why It's Important [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Big-Data-peek.jpg)



![TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/130412-ddp-lg.jpg)

![Omnichannel Loyalty: The New Customer Connection [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Omnichannel-Infographic_peek.jpg)
