Online Seminars: Most Recent
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Broadcast on Mar 15, 2007 with Bill Baird
You'll learn exactly how to test, what to test, and where to test to maximize your marketing ROI. You'll leave with concrete principles and practical, real-life case study examples in both B2C and B2B environments. more- Broadcast on Mar 8, 2007 with Tamara Adlin
This seminar will introduce the basic phases of the Persona Lifecycle, which will help you understand the specific steps and level of effort required for success. We'll also discuss a few short-cuts you can use to create ad-hoc personas. more - Broadcast on Mar 7, 2007 with Tamara AdlinPresenter Tamara Adlin will provide a variety of examples, illustrating the different benefits of implementing a personas program. She shows which marketing objectives personas support, and will help you identify whether a personas program would be a good fit for you. more
- Broadcast on Mar 1, 2007 with Ruth StevensIn this seminar you will learn the essentials of generating qualified leads and tracking them to closure. Using examples from companies like IBM, Sprint, and Dun & Bradstreet, this seminar reviews the process of lead generation campaign planning and execution. more
- Broadcast on Feb 22, 2007 with Nick Usborne
During the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue. more - Broadcast on Feb 15, 2007 with Regina BradyPermission-based email is not only here to stay, it’s become a driving force behind the way companies communicate with prospects and customers. You'll get an insightful look at this thriving marketing communications channel. more
- Broadcast on Feb 8, 2007 with Stephan Spencer, George Michie
Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. more - Broadcast on Feb 1, 2007 with Ruth StevensIn this information-packed session, we will discuss the media opportunities available to B2B marketers for customer acquisition. We'll cover the standard workhorses, like mail, phone and trade shows, as well as the new options, like prospecting databases and insert media. more
- Broadcast on Jan 25, 2007 with Lee Marc Stein
This 90-minute session will offer dozens of examples of good and bad creative. These examples will come from both B2B and B2C efforts, and from lead generation as well as direct sell campaigns. more - Broadcast on Jan 18, 2007 with Jane Weber
This information-packed session will be a fast-paced scan of major online marketing trends and best practices. This session will offer examples from top marketers, including a successful magazine publisher. more - Broadcast on Jan 11, 2007 with Greg VerdinoIn this seminar, you will embark on a "Marketer's Tour" of Second Life. Emerging media evangelist Greg Verdino will take you inside the metaverse for a first-hand look at how marketers are integrating their brands into the Second Life experience. more
- Broadcast on Dec 14, 2006 with Shari Altman
In this information-packed session, we discuss the strategic and operational issues that you need to consider when determining which combination of media are most suitable for reaching your target market. more - Broadcast on Dec 7, 2006 with Gerry McGovernThis seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management. more
- Broadcast on Dec 6, 2006 with Gerry McGovernResearch indicates that 90 percent of people visit less than 10 percent of content on typical websites. This 10 percent is the killer web content, and this seminar will help you create this content so that your website will be a success. more
- Broadcast on Nov 30, 2006 with Cyndi GreenglassIn this seminar, you'll learn how to develop an offer strategy based on your marketing objectives, and how to match that strategy to multiple target audience segments. We'll examine the differences between lead generation and direct sales offers. more
- Broadcast on Nov 17, 2006 with William ArrudaIn this web seminar, you will learn the secrets to building and maintaining stellar Google results. You’ll learn how to build your brand on-line so you can build a powerful reputation and expand your professional success. more
- Broadcast on Nov 16, 2006 with Blaire BorthayreTargeting the Hispanic market can bring new challenges to your business. This seminar will demystify the process and help you avoid pitfalls that many encounter as they market to Hispanics. more
- Broadcast on Nov 9, 2006 with Bryan EisenbergBy modeling customer behavior with Persuasion Scenarios, you can fix holes in your sales process by understanding your customers’ buying process. more
- Broadcast on Nov 2, 2006 with Pegg NadlerFor many marketers, questions abound as to what data to use, the differences in data, the best uses of data, the types of database systems, and current practices in database marketing. We explore this in this seminar. more
- Broadcast on Oct 27, 2006 with Roy YoungThis seminar looks at practical ways marketing can address the top issues on the agenda of most organizations, thereby improving marketing’s power and influence and earning marketing a much deserved seat at the strategy table. more
- Broadcast on Oct 26, 2006 with Mary Brown, BOOMMary Brown busts through the myths and stereotypes associated with “middle-aged” women to reveal the different life transitions, motivational factors, and generational influences that make Boomer women tick. more
- Broadcast on Oct 19, 2006 with Ruth StevensThe broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know. more
- Broadcast on Oct 12, 2006 with Jeff ThullGain invaluable insights into how aligning marketing and sales through this unique approach will translate your marketing strategy into sales results. more
- Broadcast on Oct 5, 2006 with Andrew Pierce, Chris GibsonIn this fascinating case study, you'll hear how marketing strategists from Prophet helped United Healthcare achieve its goals. more
- Broadcast on Sep 28, 2006 with Stephan Spencer, Brian KlaisHave you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how. more
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