Online Seminars: Most Recent
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Broadcast on Sep 28, 2006 with Stephan Spencer, Brian Klais
Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how. more- Broadcast on Sep 21, 2006 with Jim Lenskold, Dave Sutton
This seminar will provide guidance on leveraging measurements, data-mining and ROI analysis to align marketing decisions with corporate goals. more - Broadcast on Sep 7, 2006 with Pat LaPointeHow do you know what to include on your Dashboard? Pat LaPointe shares valuable information on this hot topic, culled from dozens of interviews with CMOs across industries, in both B2B and B2C marketing. more
- Broadcast on Aug 24, 2006 with Stephan Spencer
This virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong with your email marketing, this is the seminar for you. more - Broadcast on Aug 17, 2006 with Joseph Zale
Through several examples, we will discuss how to align prices and price structures to track with value, a pricing process that forces customers to acknowledge value. more - Broadcast on Aug 8, 2006 with Seth Godin
WIth this engaging seminar, we can promise you a bunch of irrelevant, disconnected stories that are guaranteed to spark at least one big idea! more 
Broadcast on Jul 27, 2006 with Jeremy WrightIn this seminar, Jeremy Wright will get into the nitty-gritty of blogging. Examining specific case studies, best practices, and providing a details for how blogs can fit into your marketing mix, Jeremy will help you understand what blogs are and how they should be used. more- Broadcast on Jul 25, 2006 with Kelly GotoVeteran Usability expert Kelly Goto takes you through the basics of informal usability testing—demystifying it in the process. Learn about rapid testing techniques that enable you to ramp up, execute and implement results in just a week. more
- Broadcast on Jul 11, 2006 with Fred ReichheldFred Reichheld believes that too many companies are addicted to bad profits that come at a customer's expense. While bad profits often boost short-term earnings, in the long run they burn out employees, alienate customers, and undermine growth. more
- Broadcast on Jul 6, 2006 with Ruth Stevens
In this seminar, we'll go over sample campaigns, discuss the campaign strategy and background, and then analyze the campaigns effectiveness in terms of copy and design. As a result, you will have a complete picture of what worked, what didn't, and why. more - Broadcast on Jun 29, 2006 with David Meerman Scott, Free E-Book for All Attendees, BookThis seminar will demonstrate how savvy marketing professionals develop a direct-to-consumer PR strategy, segment buyers and write press release content to reach them, and distribute press releases via the Web. more
- Broadcast on Jun 1, 2006 with Carey AzzaraThis seminar will discuss the best practices for conducting online research. You will discover what must be considered when building a research sample, crafting a questionnaire, and fielding the study. more
- Broadcast on May 18, 2006 with Professor Bernd Schmitt
In this seminar, Bernd Schmitt introduces the five-step Customer Experience Management (CEM) framework, a comprehensive tool for managing the customer experience and connecting with customers at every touch-point. more - Broadcast on May 11, 2006 with Robert KadenRobert Kaden, author of Guerrilla Marketing Research,presents tools to develop action-oriented research and guidelines for stretching your research budget. more
- Broadcast on Apr 27, 2006 with Jeanne BlissDrawing on first-hand experience at top companies as diverse as Land’s End and Microsoft, Jeanne Bliss explains the work that marketers take on in the role of enterprise leader for customers. more
- Broadcast on Apr 13, 2006 with Ruth StevensPresenter: Ruth Stevens is author of Trade Show and Event Marketing: Plan, Promote and Profit and The DMA Lead Generation Handbook. more
- Broadcast on Mar 30, 2006 with Terry SotoPresenter Terry Soto is a well-respected voice in Hispanic market entry strategy consulting, working with Fortune 500 companies to improve their chances of Hispanic market entry success. more
- Broadcast on Mar 9, 2006 with Larry Becker, George MichieFor those who have experience with paid search, but need to get advanced techniques and knowledge. more
- Broadcast on Mar 8, 2006 with Alan Rimm-Kaufman, Larry BeckerWe’ll present key formulas to ensure your campaigns meet your efficiency goals. We’ll also present techniques to estimate the revenue and profit potential of campaigns before launch. more
- Broadcast on Mar 2, 2006 with Peter Santora, Nina SmithToday, the career path in B-to-B marketing has significant opportunities and challenges. Success requires an understanding of the needs of employers, and the skills and experience you need to get ahead. This seminar will show you how to do just that. more
- Broadcast on Feb 22, 2006 with Anne GrahamIf you’re ready to be the driving force in leading your company to lead your market, but just don’t know how to get started, this session will be filled with practical yet uncommon thinking to inspire you. more
- Broadcast on Feb 16, 2006 with Eric Ward, Stephan SpencerGet past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories. This seminar will be rich with case study examples. more
- Broadcast on Feb 1, 2006 with Jill Griffin
If you’re ready for fresh, new solutions for leading your company through today’s complex maze of customer issues, don’t miss this fast-paced, information-rich, fun-filled session with loyalty expert, Jill Griffin. more - Broadcast on Jan 26, 2006 with Paul Rosenfeld, Anil Dash, DL ByronThis seminar looks beyond the hype to talk about how marketers can take advantage of blogs to develop a direct dialogue with their customers to build brand awareness, increase customer retention and improve the bottom line. more
- Broadcast on Jan 19, 2006 with Ruth StevensUsing examples from HP, Northrup-Grumman, King Industries and others, this seminar will help you understand ways to get the most value from trade show marketing. more
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