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Online Seminars: Most Recent

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  • Personas 1:  Breakthrough Customer Insight for Product, Website Design and More
    Broadcast on Mar 7, 2007 with Tamara Adlin This online marketing seminar received 5 star(s)
    Presenter Tamara Adlin will provide a variety of examples, illustrating the different benefits of implementing a personas program. She shows which marketing objectives personas support, and will help you identify whether a personas program would be a good fit for you. more
  • Crash Course #9:  Direct Marketing Techniques for B-to-B Lead Generation
    Broadcast on Mar 1, 2007 with Ruth Stevens This online marketing seminar received 5 star(s)
    In this seminar you will learn the essentials of generating qualified leads and tracking them to closure. Using examples from companies like IBM, Sprint, and Dun & Bradstreet, this seminar reviews the process of lead generation campaign planning and execution. more
  • e-Newsletters:  Get Attention and Build Loyalty
    Broadcast on Feb 22, 2007 with Nick Usborne This online marketing seminar received 4.5 star(s)
    During the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue. more
  • Crash Course #8:  Email - The Power Channel in Direct Marketing Today
    Broadcast on Feb 15, 2007 with Regina Brady This online marketing seminar received 5 star(s)
    Permission-based email is not only here to stay, it’s become a driving force behind the way companies communicate with prospects and customers. You'll get an insightful look at this thriving marketing communications channel. more
  • Search Marketing Essentials for Online Retailers
    Broadcast on Feb 8, 2007 with Stephan Spencer, George Michie This online marketing seminar received 4 star(s)
    Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. more
  • Crash Course #7: Integrated Media Planning in B-to-B Direct Marketing
    Broadcast on Feb 1, 2007 with Ruth Stevens This online marketing seminar received 4 star(s)
    In this information-packed session, we will discuss the media opportunities available to B2B marketers for customer acquisition. We'll cover the standard workhorses, like mail, phone and trade shows, as well as the new options, like prospecting databases and insert media. more
  • Crash Course #6:  Direct Marketing Creative Savvy
    Broadcast on Jan 25, 2007 with Lee Marc Stein This online marketing seminar received 3 star(s)
    This 90-minute session will offer dozens of examples of good and bad creative. These examples will come from both B2B and B2C efforts, and from lead generation as well as direct sell campaigns. more
  • Crash Course #5: The Wide World of Direct Marketing on the Web
    Broadcast on Jan 18, 2007 with Jane Weber This online marketing seminar received 1 star(s)
    This information-packed session will be a fast-paced scan of major online marketing trends and best practices. This session will offer examples from top marketers, including a successful magazine publisher. more
  • Hitchhiker’s Guide to the Metaverse: Second Life for Marketers
    Broadcast on Jan 11, 2007 with Greg Verdino This online marketing seminar received 4 star(s)
    In this seminar, you will embark on a "Marketer's Tour" of Second Life. Emerging media evangelist Greg Verdino will take you inside the metaverse for a first-hand look at how marketers are integrating their brands into the Second Life experience. more
  • Crash Course #4: Integrated Media Planning in Direct Marketing to Consumers
    Broadcast on Dec 14, 2006 with Shari Altman This online marketing seminar received 2.5 star(s)
    In this information-packed session, we discuss the strategic and operational issues that you need to consider when determining which combination of media are most suitable for reaching your target market. more
  • Best Practices in Web Content:  Beauty Doesn't Matter  (much)
    Broadcast on Dec 7, 2006 with Gerry McGovern This online marketing seminar received 4.5 star(s)
    This seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management. more
  • Killer Web Content: Make the sale. Deliver the service. Build the brand.
    Broadcast on Dec 6, 2006 with Gerry McGovern This online marketing seminar received 4 star(s)
    Research indicates that 90 percent of people visit less than 10 percent of content on typical websites. This 10 percent is the killer web content, and this seminar will help you create this content so that your website will be a success. more
  • Crash Course #3:  How to Craft a Compelling Direct Marketing Offer and Call-to-Action
    Broadcast on Nov 30, 2006 with Cyndi Greenglass This online marketing seminar received 5 star(s)
    In this seminar, you'll learn how to develop an offer strategy based on your marketing objectives, and how to match that strategy to multiple target audience segments. We'll examine the differences between lead generation and direct sales offers. more
  • Google, The Secret Weapon for Career Success
    Broadcast on Nov 17, 2006 with William Arruda This online marketing seminar received 4.5 star(s)
    In this web seminar, you will learn the secrets to building and maintaining stellar Google results. You’ll learn how to build your brand on-line so you can build a powerful reputation and expand your professional success. more
  • Hispanic Marketing Essentials
    Broadcast on Nov 16, 2006 with Blaire Borthayre This online marketing seminar received 4.5 star(s)
    Targeting the Hispanic market can bring new challenges to your business. This seminar will demystify the process and help you avoid pitfalls that many encounter as they market to Hispanics. more
  • Boosting E-Commerce Conversion Rates with Persuasion Scenarios
    Broadcast on Nov 9, 2006 with Bryan Eisenberg This online marketing seminar received 5 star(s)
    By modeling customer behavior with Persuasion Scenarios, you can fix holes in your sales process by understanding your customers’ buying process. more
  • Crash Course #2: How to Build and Manage Your Marketing Database
    Broadcast on Nov 2, 2006 with Pegg Nadler This online marketing seminar received 4 star(s)
    For many marketers, questions abound as to what data to use, the differences in data, the best uses of data, the types of database systems, and current practices in database marketing. We explore this in this seminar. more
  • No Cape Required: How to Become a Marketing Champion in Your Organization
    Broadcast on Oct 27, 2006 with Roy Young This online marketing seminar received 2.5 star(s)
    This seminar looks at practical ways marketing can address the top issues on the agenda of most organizations, thereby improving marketing’s power and influence and earning marketing a much deserved seat at the strategy table. more
  • BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman
    Broadcast on Oct 26, 2006 with Mary Brown, BOOM This online marketing seminar received 4 star(s)
    Mary Brown busts through the myths and stereotypes associated with “middle-aged” women to reveal the different life transitions, motivational factors, and generational influences that make Boomer women tick. more
  • Crash Course in Direct Marketing:  First Seminar in a 10-Seminar Series
    Broadcast on Oct 19, 2006 with Ruth Stevens This online marketing seminar received 3.5 star(s)
    The broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know. more
  • Bridging the B2B Sales and Marketing Gap
    Broadcast on Oct 12, 2006 with Jeff Thull This online marketing seminar received 4.5 star(s)
    Gain invaluable insights into how aligning marketing and sales through this unique approach will translate your marketing strategy into sales results. more
  • Evaluating Marketing Mix Tradeoffs
    Broadcast on Oct 5, 2006 with Andrew Pierce, Chris Gibson This online marketing seminar received 4.5 star(s)
    In this fascinating case study, you'll hear how marketing strategists from Prophet helped United Healthcare achieve its goals. more
  • Getting Google to Love Your Website . . . Again
    Broadcast on Sep 28, 2006 with Stephan Spencer, Brian Klais This online marketing seminar received 5 star(s)
    Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how. more
  • How Marketers Win Friends and Keep Profitable Customers Through ROI Analysis
    Broadcast on Sep 21, 2006 with Jim Lenskold, Dave Sutton This online marketing seminar received 3 star(s)
    This seminar will provide guidance on leveraging measurements, data-mining and ROI analysis to align marketing decisions with corporate goals. more
  • The 3 Big Secrets Behind Successful Marketing Dashboards
    Broadcast on Sep 7, 2006 with Pat LaPointe This online marketing seminar received 5 star(s)
    How do you know what to include on your Dashboard? Pat LaPointe shares valuable information on this hot topic, culled from dozens of interviews with CMOs across industries, in both B2B and B2C marketing. more

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