There is no greater skill a web manager can acquire than to develop a deep understanding of your customer. By far the best way you can do this is by constantly observing and interacting with them, learn how in this seminar. more

Learn why fifty isn't what it used to be, and what you need to know to connect with the richest generation of women in history. Banking, brokerage, insurance, health and wellness, real estate, travel and self-improvement industries take note! more

During this seminar you will learn all you need to know to get started with RSS marketing, whether you're only interested in a quick under-an-hour and no cost implementation or long-term strategic integration of RSS in to your marketing mix. more

Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings. more

From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization, taught by Jim Sterne, a leading Web analytics consultant and Senior Contributor to MarketingProfs. more

The seminar focuses on understanding how business goals translate into an iterative web development process targeting short term goals with long term vision. more

This seminar we will show that marketing executives need to think about the two sides of customer value – the value that a firm provides to its customers, and the value that a customer provides to the firm. more

This seminar will show you how to write impactful content. In one convenient, 90-minute crash course, participants will acquire the practical skills they need. more

Jeff Thull will show you how to craft marketing collateral and create tools that can empower your sales organization to take advantage of opportunities in today’s changing marketplace and maximize your effectiveness in converting prospects into profitable customers. more

This seminar will teach you how to monetize your conversation with the CFO and CEO so that you can prove your case, win and expand your budgets, and deliver real business impact. more

In this seminar, you’ll learn why more and more companies have turned to DRTV to grow and grow FAST! We'll cover local or national, broadcast or cable, radio or television media. more

A marketing plan is the single most important guidepost you’ll have to maximize effectiveness and minimize the risk of marketing. Learn how to get the most out of your marketing plan. more

Drawing on his own experience in high tech as well as on interviews with marketing executives who have successfully built buzz for brands such as PowerBar, BMW and Palm, Rosen discusses proven techniques for stimulating word-of-mouth among consumers. more

This seminar will show you how to connect marketing spending to its financial consequences of marketing spending, and to not be satisfied with the connection to interim marketing metrics. more

This seminar will show how to get the most out of your on-line efforts through an exploration of best practices for interactive branding. The discussion will cover on-line branding in myriad contexts and through the lens of a number of industries. more

There's a way to write great content that works well for your customer and works well with the search engines. Gerry McGovern will show you how in a clear, concise and compelling manner. more

This seminar reviews the process of lead generation campaign planning and execution, and then focuses in depth on how to qualify and nurture inquiries, and convert them to the kinds of leads that sales people will love. Finally, you will learn how to track the leads to closure and connect the revenue back to the specific marketing campaign, so you can deliver a demonstrable ROI, even in a multi-channel environment. more

Customer insight is a great source of competitive advantage and profitability. However, the challenges to create and manage customer insight effectively are enormous. This seminar will get you on the road to doing it right and helping your company stay customer-focused. more

Discover how to develop a targeted campaign and execute your strategy flawlessly. The content will cover campaign management from the ground up, including techniques and strategies normally covered only in advanced sessions. You will learn to plan and optimize paid search campaigns in Google and Overture. For marketers interested in local search and vertical portals, the seminar will include a section on the exploding local and vertical industry portal phenomenon. more

This virtual seminar will teach basic one-to-one, permission-based marketing techniques that lead to customer-focused web sites and email campaigns. It will identify specific features a corporate website should have to take advantage of the power of one-to-one marketing. Everything from website layout, features, usability and communications will be explored. Then we will look how to create and conduct an email marketing campaign that utilizes one-to-one marketing principles to maximize sales. Email list development, renting lists, website support, message creation and proper responses will all be discussed as it relates to one-to-one marketing. more

This seminar will give you everything you need to develop your own marketing career plan, including the latest trends in marketing careers and the tools you need to build your career plan for 2005. The seminar will cover examples of marketers who have achieved incredible success in their careers by using the techniques described. more

Companies ranging from IBM and Microsoft to Jones Soda and Stonyfield Yogurt are using blogs as effective marketing tools. See what they're blogging about, hear what they've learned from blogging and learn whether blogging can help your company.

Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger, supplies more than 25 examples of successful business blogs; provides advice on what to blog about and why; and offers dozens of resources you can use immediately. more

There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach. more

Branding is not just for the big guys or for products on the grocery store shelf. Companies of any size can benefit tremendously from the power of a strong brand. Branding doesn’t have to be costly to be effective. In this seminar, you will learn simple ways to make deposits in your brand bank without having to invest a small fortune. more

Learn from examples of how some of the best companies around the world are applying Web analytics tools to raise revenue, lower costs and increase customer satisfaction. Examples include the likes of Hewlett-Packard, Amazon.com, Tommy Hilfiger, MSN, SAP and InterContinental Hotels. From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization. more