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Online Marketing Seminars: Most Recent

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  • The Broken Promise of Digital: Making the Customer the Center of What We Do
    Broadcast on Jul 14, 2016 with Scott Monty This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing! more
  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
    Broadcast on Jun 23, 2016 with Nick Westergaard This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself. more
  • Marketing to Today's Bionic Buyer
    Broadcast on Jun 9, 2016 with Kristin Zhivago This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. more
  • MarketingProfs University: Establish Your Message Architecture
    Broadcast on Jun 2, 2016 with Margot Bloomstein This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work. more
  • Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
    Broadcast on May 19, 2016 with Jay Acunzo This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explore how some of the world's most creative marketers earn attention. We'll share why we need to step back from our obsession with best practices, and what to do instead. You'll leave with ideas inspired by case studies on how do the unthinkable and create better content marketing that actually stands out. more
  • Apply an Agile Approach to Your Marketing
    Broadcast on May 12, 2016 with Jim Ewel This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to address two of the most critical tasks in agile marketing. Agile marketing expert Jim Ewel will discuss how to get you into the mind of the customer and understand what they are trying to accomplish—and why. more
  • 53 Content Marketing Hacks to Double Your Engagement Rates
    Broadcast on May 5, 2016 with Matt Heinz This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll cut through the clutter and share dozens of tactical, proven best practices that will help you accelerate the production and results of your content marketing efforts. We'll show you how to create a scalable system that can be customized to your content marketing and business objectives. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success. more
  • From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
    Broadcast on Apr 28, 2016 with Bobby Lehew This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves. more
  • Create Meaningful Experiences for Your Brand
    Broadcast on Apr 21, 2016 with Brian Solis This online marketing seminar received 5 star(s)
    In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences. more
  • MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data
    Broadcast on Apr 14, 2016 with Jim Sterne This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite. more
  • How to Use Media Relations to Drive SEO
    Broadcast on Apr 7, 2016 with Gini Dietrich
    In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas. more
  • Email Design for Non-Designers
    Broadcast on Mar 24, 2016 with Justine Jordan This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs. more
  • Amplify Your Marketing With Brand Metaphors
    Broadcast on Mar 17, 2016 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more
  • MarketingProfs University: High-Performance Marketing
    Broadcast on Mar 10, 2016 with David Newberry This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll introduce the principles of agile methodology and lean manufacturing, and explain why these matter not only to manufacturers, but also to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team. We'll also walk you through practical ways to apply these techniques in a day-to-day working environment. more
  • How to Choose the Right Content Marketing System
    Broadcast on Mar 3, 2016 with Samantha Stone This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to determine when it's time to invest in new technology and how to choose the best fit. We'll walk through the seven categories of content marketing tools and show you how to select the software with features to best meet your needs. more
  • How to Host a Marketing Growth Hackathon
    Broadcast on Feb 25, 2016 with Paul Roetzer This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business growth challenges in an interactive, single-day event. We'll give you six steps to not only conduct your own marketing hackathon, but also to help you quickly identify campaigns with the greatest probability of impacting business results. more
  • Secrets to Successful Data-Driven Marketing
    Broadcast on Feb 11, 2016 with Ruth P. Stevens This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore how B2B marketers can maximize business value from data about customers and prospects. We'll look at new data sources, how to keep data clean and fresh, and its top five applications in B2B. We'll also review three case studies from companies that successfully applied data to fuel sustainable business growth. more
  • Content, Conversions, and Lead Generation
    Broadcast on Feb 4, 2016 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process, along with each stage in the funnel. We'll cover how content impacts the conversion funnel, from high-ranking blog posts to thank you pages. Plus, you'll learn which topics and types of content attract and engage visitors. more
  • MarketingProfs Makeover: Elements of the Landing Page
    Broadcast on Jan 28, 2016 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact. more
  • Inspire Change Through Speeches, Stories, Ceremonies, and Symbols
    Broadcast on Jan 21, 2016 with Nancy Duarte, Patti Sanchez This online marketing seminar received 4.5 star(s)
    Develop a plan to help you lead people through the five stages of transformation. Learn how to use speeches, stories, ceremonies, and symbols to help you succeed as a leader. You have the potential to not only anticipate the future and invent creative initiatives, but also to inspire those around you to support and help execute your vision. This PRO seminar will help you harness that potential and put it into play. more
  • Algorhythm—The Pulse and Future of Brands
    Broadcast on Jan 14, 2016 with Mitch Joel This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Mitch Joel will explain why B2B marketers need to be aware of the new consumer-centric landscape. You'll learn how to successfully market B2B products by tapping into your own buying habits. Mitch will show how the world continues to change and challenge brands like never before. more
  • MarketingProfs University: The Secret's in the Sauce
    Broadcast on Dec 17, 2015 with Ann Handley This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. more
  • Eight Easy Ways to Amp Up Your Email List Growth
    Broadcast on Dec 10, 2015 with Austin Bliss This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts. more
  • The Presentation Revolution: Build, Design, and Deliver Compelling Presentations
    Broadcast on Nov 19, 2015 with Scott Schwertly This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn presentation secrets to help you build, design, and deliver fire-breathing, wing-flapping, roar-bellowing presentations that will have your audience hanging on your every word. We'll walk you through a step-by-step approach focusing on engrossing content, captivating storytelling, and the arresting design needed to deliver a top-notch presentation. more
  • The Recipe for an Integrated Approach to Event Marketing
    Broadcast on Nov 12, 2015 with Allison Saget This online marketing seminar received 3.5 star(s)
    In this PRO seminar, we'll share the recipe for event success: brand recognition, lead generation, and thought leadership. You'll be able to use this framework to help your company get the most out of events and achieve your business objectives. more

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