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Online Marketing Seminars: Most Recent

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  • Create Meaningful Experiences for Your Brand
    Broadcast on Apr 21, 2016 with Brian Solis This online marketing seminar received 5 star(s)
    In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences. more
  • MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data
    Broadcast on Apr 14, 2016 with Jim Sterne This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite. more
  • How to Use Media Relations to Drive SEO
    Broadcast on Apr 7, 2016 with Gini Dietrich
    In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas. more
  • Email Design for Non-Designers
    Broadcast on Mar 24, 2016 with Justine Jordan This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs. more
  • Amplify Your Marketing With Brand Metaphors
    Broadcast on Mar 17, 2016 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more
  • MarketingProfs University: High-Performance Marketing
    Broadcast on Mar 10, 2016 with David Newberry This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll introduce the principles of agile methodology and lean manufacturing, and explain why these matter not only to manufacturers, but also to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team. We'll also walk you through practical ways to apply these techniques in a day-to-day working environment. more
  • How to Choose the Right Content Marketing System
    Broadcast on Mar 3, 2016 with Samantha Stone This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to determine when it's time to invest in new technology and how to choose the best fit. We'll walk through the seven categories of content marketing tools and show you how to select the software with features to best meet your needs. more
  • How to Host a Marketing Growth Hackathon
    Broadcast on Feb 25, 2016 with Paul Roetzer This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business growth challenges in an interactive, single-day event. We'll give you six steps to not only conduct your own marketing hackathon, but also to help you quickly identify campaigns with the greatest probability of impacting business results. more
  • Secrets to Successful Data-Driven Marketing
    Broadcast on Feb 11, 2016 with Ruth P. Stevens This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore how B2B marketers can maximize business value from data about customers and prospects. We'll look at new data sources, how to keep data clean and fresh, and its top five applications in B2B. We'll also review three case studies from companies that successfully applied data to fuel sustainable business growth. more
  • Content, Conversions, and Lead Generation
    Broadcast on Feb 4, 2016 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process, along with each stage in the funnel. We'll cover how content impacts the conversion funnel, from high-ranking blog posts to thank you pages. Plus, you'll learn which topics and types of content attract and engage visitors. more
  • MarketingProfs Makeover: Elements of the Landing Page
    Broadcast on Jan 28, 2016 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact. more
  • Inspire Change Through Speeches, Stories, Ceremonies, and Symbols
    Broadcast on Jan 21, 2016 with Nancy Duarte, Patti Sanchez This online marketing seminar received 4.5 star(s)
    Develop a plan to help you lead people through the five stages of transformation. Learn how to use speeches, stories, ceremonies, and symbols to help you succeed as a leader. You have the potential to not only anticipate the future and invent creative initiatives, but also to inspire those around you to support and help execute your vision. This PRO seminar will help you harness that potential and put it into play. more
  • Algorhythm—The Pulse and Future of Brands
    Broadcast on Jan 14, 2016 with Mitch Joel This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Mitch Joel will explain why B2B marketers need to be aware of the new consumer-centric landscape. You'll learn how to successfully market B2B products by tapping into your own buying habits. Mitch will show how the world continues to change and challenge brands like never before. more
  • MarketingProfs University: The Secret's in the Sauce
    Broadcast on Dec 17, 2015 with Ann Handley This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. more
  • Eight Easy Ways to Amp Up Your Email List Growth
    Broadcast on Dec 10, 2015 with Austin Bliss This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts. more
  • The Presentation Revolution: Build, Design, and Deliver Compelling Presentations
    Broadcast on Nov 19, 2015 with Scott Schwertly This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn presentation secrets to help you build, design, and deliver fire-breathing, wing-flapping, roar-bellowing presentations that will have your audience hanging on your every word. We'll walk you through a step-by-step approach focusing on engrossing content, captivating storytelling, and the arresting design needed to deliver a top-notch presentation. more
  • The Recipe for an Integrated Approach to Event Marketing
    Broadcast on Nov 12, 2015 with Allison Saget This online marketing seminar received 3.5 star(s)
    In this PRO seminar, we'll share the recipe for event success: brand recognition, lead generation, and thought leadership. You'll be able to use this framework to help your company get the most out of events and achieve your business objectives. more
  • Empower Your Employees to Be Brand Advocates
    Broadcast on Nov 5, 2015 with Tom Gimbel This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to find outgoing, enthusiastic brand advocates within your existing employee base. You'll leave armed with data proving the worth of employee advocacy and the steps to build your own program. more
  • Social Media and SEO: Tips for Successful Integration
    Broadcast on Oct 29, 2015 with Cynthia Johnson This online marketing seminar received 5 star(s)
    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile. more
  • Discover and Tell Your Business Story
    Broadcast on Oct 15, 2015 with Ron Ploof This online marketing seminar received 5 star(s)
    In this PRO seminar, business storyteller Ron Ploof will explain how to discover and tell your business story. He'll share how to transform messages into compelling narratives that persuade audiences to take action, whether it's buying your product, adopting a new concept, or changing their behavior. more
  • MarketingProfs University: The Blueprint for Email Marketing Success
    Broadcast on Oct 8, 2015 with Karen Talavera
    In this PRO seminar, you'll learn the components of a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll leave with a blueprint that will enable you to effectively map and improve your own messaging. more
  • Creating Trustworthy Content
    Broadcast on Oct 1, 2015 with Gerry McGovern This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to create an online customer experience that's based on trust. You'll walk away knowing how to create trustworthy content and armed with a solid understanding of guidelines for creating no-fluff content that your customers will use and believe in. more
  • Smarketing—What It Is and Why You Need to Master It
    Broadcast on Sep 24, 2015 with Peter Strohkorb This online marketing seminar received 3 star(s)
    In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer. more
  • How to Use Video to Ensure a Great Buying Experience
    Broadcast on Sep 10, 2015 with Rocky Walls This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to use video to engage prospects through each step of the sales and marketing funnel (and in turn, allow you to better qualify leads and pass them to your sales team with more confidence). We'll share how to ensure your videos are contributing directly to your business objectives and provide you with practical tips on how to create an effective video production plan that you can put into action immediately. more
  • How to Improve Your Writing With a Crappy First Draft
    Broadcast on Aug 20, 2015 with Daphne Gray-Grant This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently. more

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