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  • Measuring and Sustaining Social Media Success
    Broadcast on Aug 25, 2011 with Geoff Livingston This online marketing seminar received 5 star(s)
    Learn how to apply SMART goals (Specific, Measureable, Attainable, Relevant, Time-Bound) to your social media campaigns and measure audience Attention, Attitude, and Action. Includes advice based on use studies from Dell, LinkedIn, the Humane Society of the United States, and others. more
  • Subject Lines: The Hidden Impact on Email Subscriber Behavior
    Broadcast on Aug 18, 2011 with Dela Quist This online marketing seminar received 5 star(s)
    Uncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time during this PRO seminar. Learn why open rate alone doesn't indicate success. more
  • How to Rapidly Grow Your Business by NOT Marketing
    Broadcast on Aug 11, 2011 with Michael Stelzner This online marketing seminar received 5 star(s)
    Uncover the secrets to quickly grow a loyal following AND your business as Michael Stelzner shares the strategy he used to transform Social Media Examiner into one of the world's top blogs in this PRO seminar. more
  • How to Strengthen Customer Experience on Four Social Media Platforms
    Broadcast on Jul 28, 2011 with Linda Ireland This online marketing seminar received 5 star(s)
    Linda Ireland leads this PRO seminar covering what customers expect from businesses on four social platforms, and how to create platform-specific strategies to get the most out of these online interactions. more
  • Eight Critical SEO Metrics
    Broadcast on Jul 21, 2011 with Stephan Spencer This online marketing seminar received 5 star(s)
    Uncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts. more
  • MarketingProfs University: Getting Your Website Strategy Right
    Broadcast on Jul 14, 2011 with Gerry McGovern This online marketing seminar received 5 star(s)
    You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more
  • Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry
    Broadcast on Jun 23, 2011 with Stephen Denny This online marketing seminar received 4.5 star(s)
    Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. more
  • MarketingProfs University: How to Become a Content Juggernaut
    Broadcast on Jun 16, 2011 with Mitch Joel This online marketing seminar received 2 star(s)
    Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally. more
  • Conversion in a Social World: From Likes to Leads
    Broadcast on Jun 9, 2011 with Tim Ash This online marketing seminar received 2.5 star(s)
    Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers. more
  • The Art of Enchantment
    Broadcast on Jun 2, 2011 with Guy Kawasaki This online marketing seminar received 4.5 star(s)
    With concepts taken from his popular new book, Guy Kawasaki explains how to influence people's hearts, minds, and actions. more
  • Creating Fresh B2B Video Content All Year Long
    Broadcast on May 26, 2011 with Pete Savage This online marketing seminar received 3.5 star(s)
    Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more
  • Accelerating Sales with Competitive Intelligence
    Broadcast on May 19, 2011 with Sean Campbell, Scott Swigart This online marketing seminar received 5 star(s)
    Sean Campbell and Scott Swigart explain how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. more
  • MarketingProfs University: 5 Email Marketing Trends You Can't Ignore
    Broadcast on May 12, 2011 with Loren McDonald This online marketing seminar received 3.5 star(s)
    Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial." more
  • Seven Keys to a Successful Blog
    Broadcast on Apr 28, 2011 with Jennifer Cisney This online marketing seminar received 4.5 star(s)
    Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
  • Charting New Frontiers: Marketing Discoveries from the B2B Forum
    Broadcast on Apr 21, 2011 with B2B Forum Speakers This online marketing seminar received 4.5 star(s)
    Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
  • 8 Triggers that Turn Customer Distraction into Traction
    Broadcast on Apr 14, 2011 with Adrian Ott This online marketing seminar received 3.5 star(s)
    Learn how to manage customer time to your advantage with the eight key triggers that drive customer time and attention. more
  • MarketingProfs University: 11 Digital Trends to Watch in 2011
    Broadcast on Apr 7, 2011 with Steve Rubel This online marketing seminar received 4.5 star(s)
    As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
  • The NOW Revolution: Make Your Business Faster, Smarter & More Social
    Broadcast on Mar 24, 2011 with Jay Baer, Amber Naslund This online marketing seminar received 5 star(s)
    In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more
  • The Truth About Leads
    Broadcast on Mar 17, 2011 with Dan McDade This online marketing seminar received 5 star(s)
    Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts. more
  • Managing Your Reputation in a Social World
    Broadcast on Mar 10, 2011 with Christine B. Whittemore This online marketing seminar received 5 star(s)
    This seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers. more
  • A Seven Step Scientific Method for Selling Social Media to Skeptics
    Broadcast on Feb 24, 2011 with Tamsen McMahon This online marketing seminar received 4.5 star(s)
    Need to convert social media skeptics into believers? Tamsen McMahon will explore how the centuries-old Scientific Method can provide a framework for making a case for social media. You'll walk away with a roadmap for implementing customized, documentable, and measurable social media efforts. more
  • Boost Your Booth: Tradeshow Strategies That Work
    Broadcast on Feb 17, 2011 with Bob Knorpp This online marketing seminar received 5 star(s)
    Look beyond the logistics of trade show marketing and examine the underlying strategies necessary for achieving success. Uncover new ideas that can increase the number of qualified leads you generate. more
  • Cure for the Common Website: Using Personas to Boost Site Performance
    Broadcast on Feb 10, 2011 with Mark O'Brien This online marketing seminar received 4.5 star(s)
    Persona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website. more
  • How To Be a Social Media Strategist, Not the Social Help Desk
    Broadcast on Jan 27, 2011 with Jeremiah Owyang This online marketing seminar received 5 star(s)
    In this seminar, social media master Jeremiah Owyang points out the tremendous opportunity for marketers to develop social media programs that get ahead of day-to-day demands and instead operate as part of a longer-term, strategic plan. more
  • Growing Your Fan Base and Engaging Effectively on Facebook
    Broadcast on Jan 20, 2011 with Ekaterina Walter This online marketing seminar received 5 star(s)
    In this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today. more

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