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Online Marketing Seminars: Most Recent

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  • Substance, Structure, and Style: How to Build Presentations That Make People Say YES
    Broadcast on Sep 13, 2018 with Tamsen Webster This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, you'll learn how to build the substance, structure, and style of your presentations that make it easy for your audience to say YES. You'll leave with the tools to develop presentations that are persuasive, memorable, and entertaining. more
  • Facebook Advertising Tactics for the B2B Marketer
    Broadcast on Aug 23, 2018 with Andrea Vahl This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, you'll learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. You'll walk away with the tools to implement targeted Facebook advertising campaigns that meet your goals and help you optimize future campaigns. more
  • Marketing Writing Bootcamp: Seven Professional Secrets to Safely Use Humor in Marketing
    Broadcast on Jul 19, 2018 with Erik Deckers This online marketing seminar received 2 star(s)
    In this Teach Me How seminar, you'll learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the techniques professionals use to "write funny" without resorting to tired clichés and stereotypes. more
  • Content Marketing for Humans in the Age of Robots
    Broadcast on Jun 14, 2018 with Chris Brogan This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, Chris Brogan shares actionable takeaways on how to capture your customers' attention with carefully crafted content. You'll learn essential writing tips, the key to selecting topics that engage, and how to get your audience to interact with you in a real and authentic way. You'll walk away with the tools to break through the noise and be heard (and listened to) by your prospects and customers. more
  • A PR Primer for Marketers: Five Steps to Bigger Buzz
    Broadcast on May 17, 2018 with Katelyn Holbrook This online marketing seminar received 4 star(s)
    In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR. more
  • Content Strategy for B2B Lead Generation
    Broadcast on Apr 19, 2018 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you. more
  • Nine Insanely Effective Email Tactics You Can Use Today
    Broadcast on Mar 15, 2018 with Nancy Harhut This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek. more
  • Predictive Analytics for Social Media Marketers
    Broadcast on Feb 15, 2018 with Christopher Penn This online marketing seminar received 4 star(s)
    In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. more
  • Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
    Broadcast on Jan 18, 2018 with Carla Johnson This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions. more
  • How to Succeed at LinkedIn Content Marketing: Three Must-Have Strategies
    Broadcast on Dec 14, 2017 with Viveka von Rosen This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll hear about three powerful content marketing strategies using specific LinkedIn tools. You'll discover how to capture your leads' interest with LinkedIn's publishing platform, native video, and long-form updates. You'll also learn how to use these strategies to increase your brand's visibility to keep you top of mind among your audience and cement your positioning as a leader in your industry. more
  • Email Marketing Master Course: How to Use Email to Build Customer Relationships
    Broadcast on Dec 7, 2017 with Adam Q. Holden-Bache This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. more
  • From Awareness to Advocate: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back
    Broadcast on Nov 16, 2017 with MaryAnn Pfeiffer This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, you'll learn how to develop an effective nurturing campaign strategy that will move your prospects from lead to (loyal) customer, helping you build an ongoing relationship to foster brand advocates. You'll also see some real-world examples of how these campaigns are used for B2B and B2C organizations to help you create a library of tactical ideas. more
  • How to Add Live Streaming Video to Your Marketing Mix
    Broadcast on Oct 19, 2017 with Ashley Faus This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to use live stream video to connect with your community; the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast; and the types of stories you can tell with these emerging platforms. You'll also discover how brands across several industries have had success with live streaming video. more
  • High-Performance Content Marketing: Create More Compelling Content Using a Custom Content Architecture
    Broadcast on Oct 12, 2017 with Shelly Bowen This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn the key steps to creating your own content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as your guide from process to execution, and how to customize it to meet your company's needs and goals. more
  • Artificial Intelligence for Marketing: Getting Started
    Broadcast on Sep 21, 2017 with Jim Sterne This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine learning and understand how to make the most of these technologies to deliver better data insights, customer experience, and more. more
  • The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
    Broadcast on Aug 17, 2017 with Kerry O'Shea Gorgone This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds! more
  • Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success
    Broadcast on Aug 3, 2017 with Gordon Plutsky This online marketing seminar received 4 star(s)
    In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success. more
  • Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
    Broadcast on Jul 20, 2017 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience. more
  • The Content Formula: How to Create and Measure Content That Converts
    Broadcast on Jun 15, 2017 with Michael Brenner This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. more
  • Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
    Broadcast on Jun 1, 2017 with Julia McCoy This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. more
  • How to Harness User Experience as Your Secret Marketing Weapon
    Broadcast on May 18, 2017 with Jon-Mikel Bailey This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return. more
  • Hello, It's Me... The Adele Guide to Doing Email
    Broadcast on Apr 20, 2017 with Michael Barber This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn which email engagement tactics and best practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with resources upon resources to help you develop awesome emails that Adele would open and approve! more
  • How to Adapt: Creating a Content Strategy for Mobile
    Broadcast on Apr 6, 2017 with Christina Inge This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform! more
  • Building and Unleashing Your Personal Brand in the Digital Age
    Broadcast on Mar 30, 2017 with Mark W. Schaefer This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the secrets to professionally standing out based on acclaimed author and speaker Mark Schaefer's new book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll learn how to approach your Web presence so you can create the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever they might be. more
  • How a Well-Run Customer Advisory Board Can Help Your Company Collect Corporate and Product Feedback to Expand Revenue
    Broadcast on Mar 16, 2017 with Eyal Danon, Gavin Nathan This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. more

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