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Online Marketing Seminars

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Online Marketing Seminars: Most Recent

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  • Creating Trustworthy Content
    Broadcast on Oct 1, 2015 with Gerry McGovern This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to create an online customer experience that's based on trust. You'll walk away knowing how to create trustworthy content and armed with a solid understanding of guidelines for creating no-fluff content that your customers will use and believe in. more
  • Emma's B2B Guide to Beating the Holiday Inbox Rush
    Broadcast on Sep 29, 2015 with Jamie Bradley
    Join us for this free seminar to learn how to craft messages that won't get buried during the hustle and bustle of the season. By mapping out your plan of attack now, you'll set yourself up for success faster than you can say "Turducken." Sponsored by Emma more
  • Smarketing—What It Is and Why You Need to Master It
    Broadcast on Sep 24, 2015 with Peter Strohkorb This online marketing seminar received 3 star(s)
    In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer. more
  • Delivering Personalized Experiences With a 360 View of the Customer Journey
    Broadcast on Sep 22, 2015 with Patrick Lu, Jeff Morris
    Join us for this free seminar to discover how to use cross-channel analytics to glean insights into your customer's journey. You'll discover how to turn those insights into personalized experiences that will effectively influence your customers' path to purchase. Sponsored by GoodData more
  • Three Secrets to Measuring Marketing's Impact on Revenue
    Broadcast on Sep 15, 2015 with Bryon Grant
    Join us for this free seminar as we reveal three secrets to effectively measuring marketing's impact on revenue. You'll learn how to pull all your data together to prove the worth of your campaigns and ensure your seat at the strategy table. Sponsored by Silverpop, an IBM Company more
  • How to Use Video to Ensure a Great Buying Experience
    Broadcast on Sep 10, 2015 with Rocky Walls This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to use video to engage prospects through each step of the sales and marketing funnel (and in turn, allow you to better qualify leads and pass them to your sales team with more confidence). We'll share how to ensure your videos are contributing directly to your business objectives and provide you with practical tips on how to create an effective video production plan that you can put into action immediately. more
  • Mobile Engagement Through Unadvertising
    Broadcast on Sep 9, 2015 with Brent Hieggelke
    Join us for this free seminar to learn how leaders of mobile engagement are building stronger relationships with unadvertising strategies (serving value, not flash). Discover how you can use these strategies to rise above the noise and truly connect with your customers. Sponsored by Urban Airship more
  • How to Extend Your Content Marketing Plan to a Global Audience
    Broadcast on Sep 1, 2015 with Jeffrey Constantin
    Join us for this free seminar to learn best practices for creating content that is easy to translate and localize. You'll also discover workflow processes that make it easier to deliver your content to global audiences for maximum ROI. Sponsored by SDL more
  • Responsive Design: 10 Dos and Don'ts for Web Pages and Emails
    Broadcast on Aug 25, 2015 with Linda West
    Join us for this free seminar to learn why responsive design has become so essential, and how you can get your web pages and emails looking awesome on all screen sizes. You will learn best practices in responsive design for both email and website pages, and get practical tips, tricks, and resources to help you along the way. Sponsored by Act-On more
  • How to Improve Your Writing With a Crappy First Draft
    Broadcast on Aug 20, 2015 with Daphne Gray-Grant This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently. more
  • MarketingProfs University: SEO—How Customer Experience Impacts Search
    Broadcast on Aug 13, 2015 with Casie Gillette This online marketing seminar received 4.5 star(s)
    In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, we'll cover the most important elements and key changes in customer search behavior as well as how to drive conversations through SEO, content, and social media. more
  • Develop Your B2B Customer Journey in Six Steps
    Broadcast on Aug 11, 2015 with Teya Flick
    Join us for this free seminar to gain an understanding of your customers' motivations and challenges. You'll learn how to deliver relevant content and develop your customer journey in six easy steps. Sponsored by Whereoware more
  • Words That Stick: How to Make Your Brand Googleable
    Broadcast on Aug 6, 2015 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explain why you need simple clarity, how to achieve it, and most importantly, how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority. more
  • Eight Ways to Improve Your Email Marketing in 2015
    Broadcast on Aug 4, 2015 with Kevin Miller
    Join us for this free seminar to learn the eight email marketing musts to be an effective email marketer. From list segmentation and subject lines, to the laws and recommendations to get your emails delivered, you'll discover tips and best practices for making your emails stand out from the crowd. Sponsored by Salesfusion more
  • Beyond Posts and Shares: How to Select the Right SMMS
    Broadcast on Jul 28, 2015 with Danielle Gerson
    Join us to discover the limitless opportunities that exist for your business when you shift from just being present on social platforms to being a social business. You'll learn about the features of today's SMMS platforms and what you should look for when choosing one for your business. Sponsored by Tracx more
  • How to Build Your Podcast Brand
    Broadcast on Jul 23, 2015 with Nick Westergaard This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll walk you through how to get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. We'll also share techniques on how to turn your current listeners into brand advocates, and you'll walk away with actionable tips you can start using right away to take your podcast from good to great. more
  • Five Ways to Prove the Value of Your Marketing Team
    Broadcast on Jul 21, 2015 with Maureen Boyle, Sam Petersen
    Join us for this free seminar to learn five key things you can do to prove your value and ensure a seat at the decision-making table. Sponsored by Workfront more
  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences
    Broadcast on Jul 16, 2015 with Alyssa Hall, Emily Videtto This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement. more
  • The Zappos Story: Create and Sustain a Culture of Service
    Broadcast on Jul 9, 2015 with Jon Wolske This online marketing seminar received 5 star(s)
    In this PRO seminar, Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for, and show you how this culture of service can be applied in any company or industry. more
  • Capturing Customers: How to Transition From Product Promoters to Trusted Advisers
    Broadcast on Jun 18, 2015 with Carla Johnson This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll talk about why marketers need to change their approach to capture and keep buyer attention. You'll learn how to transition your marketing from being product-centered into thought leadership centered, and ultimately, how to establish yourself as a trusted adviser within your industry. We'll also share the tactics that the best B2B brands are using to do exactly this. more
  • MarketingProfs University: The Ultimate Recipe for a Great Brand Story
    Broadcast on Jun 11, 2015 with Meg Tripp This online marketing seminar received 1 star(s)
    In this PRO seminar, we'll guide you through the brand storytelling tips, tools, and techniques you'll need to create something your audience can't resist—and that they won't get tired of sharing. more
  • Turn Marketing Technology Into a Competitive Advantage
    Broadcast on Jun 4, 2015 with Scott Brinker This online marketing seminar received 3 star(s)
    In this PRO seminar, you'll receive an overview of the current state of the marketing technology landscape and we'll discuss the principles by which you can harness it as a competitive advantage. You'll walk away with a better understanding of the intersection between marketing and technology, and gain tips to build a better relationship between marketing and IT. more
  • Breathe New Life Into Your Blog
    Broadcast on May 21, 2015 with Christina Inge This online marketing seminar received 3.5 star(s)
    In this PRO seminar, you'll learn the secrets of making your blog better than ever. From getting more people to read your posts to proving the ROI of blogging with lead generation techniques, you'll walk away with ideas that will make your blog more than nice-to-have—it'll be a cornerstone of sales growth. more
  • MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
    Broadcast on May 14, 2015 with Viveka von Rosen This online marketing seminar received 4.5 star(s)
    In this PRO seminar, LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll see examples of companies doing it right and those that could benefit from a bit more TLC when it comes to their Company Pages. We'll also discuss the elements of a well-designed page—from what to include in your Company Description to how to properly add images—and how to use your page to stimulate prospect relationships and drive more business. more
  • Going All In: How to Avoid the Perils of a Website Redesign
    Broadcast on May 7, 2015 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!) more

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