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Online Marketing Seminars

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Online Marketing Seminars: Most Recent

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  • Dominate LinkedIn: Connect and Engage With Your Prospects
    Broadcast on Jul 28, 2016 with Viveka von Rosen
    In this PRO seminar, we'll show you how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. You'll learn how to identify your best leads, communication strategies that convert, and what LinkedIn tools will help seal the deal. more
  • Video Content Is King: 23 Secrets for an Effective Video Strategy
    Broadcast on Jul 26, 2016 with Kimbe MacMaster
    Join us for this free seminar to learn why you want video in your content programs, which videos you need, and how to get started today. Sponsored by Vidyard more
  • Stand Out: How to Develop Breakthrough Ideas
    Broadcast on Jul 21, 2016 with Dorie Clark This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Dorie Clark will explain where to look for breakthrough ideas that set you apart and how to promote them successfully. We'll also share how to cultivate an innovation mindset and how to become more adept at spotting emerging opportunities. more
  • The Broken Promise of Digital: Making the Customer the Center of What We Do
    Broadcast on Jul 14, 2016 with Scott Monty This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing! more
  • Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
    Broadcast on Jul 12, 2016 with Anitha Gopinathan, Stephen Dumas
    Join us for this free seminar to discover five super-smart ways you can build your marketing strategy around customer behaviors. You'll learn how to integrate and act on data from across channels to deliver a more satisfying experience throughout the customer journey. Sponsored by Silverpop more
  • Five Digital Marketing Mistakes (and How to Fix Them)
    Broadcast on Jul 6, 2016 with Ahmad Aggour
    Join us for this free seminar to discover five mistakes that marketers commonly make, and how you can keep them from wreaking havoc on your marketing programs. Sponsored by Act-On Software more
  • Get Social With Account-Based Marketing
    Broadcast on Jun 28, 2016 with Amelia Ibarra
    Join us for this free seminar to learn how to identify your target audience and then find and engage them on social media. We'll teach you best practices as well as ways to measure your success. Get ready to take your account based marketing to the next (social) level. Sponsored by EverString more
  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
    Broadcast on Jun 23, 2016 with Nick Westergaard This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself. more
  • Marketing to Today's Bionic Buyer
    Broadcast on Jun 9, 2016 with Kristin Zhivago This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. more
  • Marketing Project Management 201
    Broadcast on Jun 7, 2016 with Robert Kelly, Chris Savoie, Logan Mallory
    Join us for this free seminar as we go beyond the basics of project management to help you streamline your work and improve productivity (and your life). Sponsored by Workfront more
  • MarketingProfs University: Establish Your Message Architecture
    Broadcast on Jun 2, 2016 with Margot Bloomstein This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work. more
  • Step-by-Step: Integrating Your Channels and Technology for Excellent Customer Experiences
    Broadcast on Jun 1, 2016 with Tanya Osterfield
    Join us for this seminar to discover step-by-step how to set goals, work cross functionally, and harness your data and systems' capabilities to improve the customer experience. You'll learn how New England Biolabs and its customers did just that by building a solid foundation that empowers them to capitalize on best-in-class collaboration, support, engagement, and satisfaction. Sponsored by Sitecore more
  • Marketing Motivation: Using Data to Drive More Impactful Marketing Campaigns
    Broadcast on May 24, 2016 with Dave Fryer
    Join us for this free seminar to learn how modern marketers drive higher revenue and create effective lead generation programs through the use of real-time data—and how you can too! Sponsored by Domo more
  • Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
    Broadcast on May 19, 2016 with Jay Acunzo This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explore how some of the world's most creative marketers earn attention. We'll share why we need to step back from our obsession with best practices, and what to do instead. You'll leave with ideas inspired by case studies on how do the unthinkable and create better content marketing that actually stands out. more
  • Email Marketing Tips, Tricks, and Trends From Brands Winning in the Inbox
    Broadcast on May 17, 2016 with Jamie Bradley
    Join us for this free seminar as we show off some our favorite top-performing campaigns from brands like Invision, Uber, Mario Batali, and ReturnPath. You'll discover the marketing strategies that make them so effective and walk away with easy-to-implement tips to drive brilliant results—regardless of the brand you represent—for the rest of the year (and beyond)! Sponsored by Emma more
  • Apply an Agile Approach to Your Marketing
    Broadcast on May 12, 2016 with Jim Ewel This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to address two of the most critical tasks in agile marketing. Agile marketing expert Jim Ewel will discuss how to get you into the mind of the customer and understand what they are trying to accomplish—and why. more
  • How to Create Professional B2B Video Content (for Non-Video Producers)
    Broadcast on May 10, 2016 with Jon Spenceley
    Join us for this free seminar to learn how you and your team can become video production powerhouses. From the equipment you'll need for recording and editing to production tips for creating a quality end product and best practices for measuring video success, you'll discover how to create professional videos in-house. You'll also learn what types of video content your audience loves most so you can be sure your efforts pay off. Sponsored by Vidyard more
  • 53 Content Marketing Hacks to Double Your Engagement Rates
    Broadcast on May 5, 2016 with Matt Heinz This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll cut through the clutter and share dozens of tactical, proven best practices that will help you accelerate the production and results of your content marketing efforts. We'll show you how to create a scalable system that can be customized to your content marketing and business objectives. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success. more
  • Unlocking the Value of Marketing Automation
    Broadcast on May 3, 2016 with Malinda Wilkinson
    Join us for this free seminar to discover if marketing automation is living up to its hype. You'll learn how smart marketers are using it with success, and how you can too. Sponsored by Salesfusion more
  • From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
    Broadcast on Apr 28, 2016 with Bobby Lehew This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves. more
  • Create Meaningful Experiences for Your Brand
    Broadcast on Apr 21, 2016 with Brian Solis This online marketing seminar received 5 star(s)
    In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences. more
  • MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data
    Broadcast on Apr 14, 2016 with Jim Sterne This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite. more
  • How to Use Media Relations to Drive SEO
    Broadcast on Apr 7, 2016 with Gini Dietrich
    In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas. more
  • Email Design for Non-Designers
    Broadcast on Mar 24, 2016 with Justine Jordan This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs. more
  • Amplify Your Marketing With Brand Metaphors
    Broadcast on Mar 17, 2016 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more

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