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Online Seminars: Most Recent

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  • Email Marketing Benchmarks: How Do You Stack Up Against the Best?
    Broadcast on Sep 16, 2014 with Laurie Hood
    Join us for this free seminar where we'll share the results from a recent email performance study of nearly 3,000 brands. From open rates to clickthroughs, to metrics you may not even know exist, you'll discover which numbers are really important and how they can help drive your email strategy and tactics so you can rise above the rest. Sponsored by Silverpop more
  • What Every Marketer Needs to Know About Growth Hacking
    Broadcast on Sep 11, 2014 with Sean Ellis This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to align your team and resources to take advantage of the new opportunities that come through growth hacking, as well as how you can put these strategies to work for your business. From finding new areas of opportunity to give you a leg up on your competition, to doubling down on successful channels, you'll walk away with a growth hacking framework that will help energize your marketing and find new wins for your business. more
  • Crush the Global Market: Convince Your Boss It's Time to Translate!
    Broadcast on Sep 3, 2014 with Nataly Kelly
    Join us for this free seminar to learn how making an investment in a multilingual web presence will help you gain leads, revenue, and customer loyalty. You'll discover that translation doesn't have to be a slow, cumbersome process. Walk away with the information you need to get your leadership on board and to start the translation process. Sponsored by Smartling more
  • Retrain Your Brain for Healthier Marketing
    Broadcast on Aug 28, 2014 with Lorrie Thomas Ross This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the marketing concepts that set the tone for optimization, strategy, and most importantly, new behaviors that can directly impact your success. You'll receive a framework to begin the optimization process and set these new actions in motion, and learn simple changes that you can make to ensure your time and money aren't wasted, but invested. more
  • The Rise of the Data-Driven Marketer
    Broadcast on Aug 26, 2014 with Sean Callahan, David Karel, Meagen Eisenberg
    Join us for this free seminar! We'll share insights gleaned from a Bizo survey of more than 850 marketers (from small businesses to large corporations) about how they use marketing technologies, what they plan to use next, and how satisfied they are with the performance of their data-driven programs. You'll learn the secrets of data-driven marketing from marketing executives who are far ahead of their peers. You'll also discover how you measure up. more
  • How to Create Amazing Blog Content That Gets Seen and Shared
    Broadcast on Aug 21, 2014 with Mack Collier This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to take your blog from an afterthought to one of your most powerful customer acquisition tools. You'll learn how to maximize your business blogging efforts, write more compelling content, and organize posts that your customers will read, act on, and share. Plus, you'll learn how to create attention-grabbing headlines that are optimized for social sharing and will improve your search engine ranking. more
  • Why 'Process' Isn't a Dirty Word: Five Tips to Get Back Time to Be Creative
    Broadcast on Aug 19, 2014 with Cindy Hung, Raechel Duplain
    Join us for this free seminar and learn how to put the right amount of structure in place to increase productivity and free up more time for you and your colleagues to be creative. After all, you will never reach your goals if you don't have time to give your prospects and customers something fresh and engaging. Sponsored by AtTask more
  • MarketingProfs University: Putting the User Back Into the User Experience
    Broadcast on Aug 14, 2014 with Shari Thurow This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to organize and label your website content for a greater impact on SEO and search engine marketing. You'll also learn how social media can impact your search engine marketing strategy by generating natural links and how to cater to customers using a variety of devices. Make sure both your target audience and search engines can find your site by learning today's most effective best practices for findability. more
  • Accelerating Sales: How Marketing Can Be the Hero
    Broadcast on Aug 12, 2014 with Tim Duranleau, Jennifer Kling
    Join us for this free seminar and learn how to define business goals and introduce tools that will allow marketing and sales to better engage leads, faster. You'll discover why sales and automation systems are only as good as the team and processes behind them, and how you as a marketer, can be the hero to your sales team and your business. Sponsored by CallidusCloud more
  • The Convergence Imperative: How Social, Content, and PR Combine for Marketing Success
    Broadcast on Aug 7, 2014 with Jason Falls This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll gain a deep understanding of how success in search requires the combination of 'holy smokes' content, strong social media, and brilliant PR. You'll learn how to apply this effective combination to your online and offline marketing efforts. more
  • The New Reality of Marketing and Selling to the B2B Buyer
    Broadcast on Aug 5, 2014 with Kevin Miller
    Join us for this free seminar to learn how marketing can work with sales to define, nurture, and deliver higher quality leads, resulting in more closed deals and increased venue. You'll get practical tips for creating a culture of collaboration, including how to use technology to maximize your sales and marketing efforts. Sponsored by Salesfusion more
  • How to Use Referral Marketing to Maximize Customer Acquisition
    Broadcast on Jul 29, 2014 with Chris Duskin, Sarah Diego
    In this free seminar, you'll learn how successful marketers are using referral marketing, alongside SEO and SEM, to attract new customers through referrals from existing customers. It's effective and it's scalable. Soon referral marketing will be as common as search. Take this opportunity to get good at it before your competition does! more
  • Social Selling: How to Market and Sell to the Modern Buyer
    Broadcast on Jul 24, 2014 with Jill Rowley This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover why, what, and how to use social selling at an individual sales rep level. You'll walk away with fresh ideas on how to find, relate, connect, and engage with your customers and future advocates. more
  • The Art of Retention: How to Create Customers for Life
    Broadcast on Jul 17, 2014 with John Morgan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again. more
  • How to Create a Content Marketing Culture for Real Traffic, Leads, and Sales
    Broadcast on Jul 15, 2014 with Marcus Sheridan, Bairam Rizai
    This free seminar will discuss how you can build a culture of content within your organization. You'll learn proven content strategies that have helped drive leads and sales for hundreds of businesses. more
  • Value-Based Segmentation: Leveraging Customer Engagement Using Segmentation
    Broadcast on Jul 15, 2014 with Mike Phillips
    Join us for this free seminar where we will walk through case studies and outline an approach that enables actionable segmentation of customer portfolios. Sponsored by Cvent more
  • Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
    Broadcast on Jul 10, 2014 with Jamie Turner This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll take a deeper dive into the world of mobile. We'll address some of the most frequently asked questions including how to get past the basics and take the next steps, how to measure the ROI of your campaigns, the most common mistakes made, and more. more
  • Data Diligence: Leveraging Data to Improve Email Marketing Results
    Broadcast on Jul 1, 2014 with Yvette Mitchell, Kelly Jo Crantas, Nicole Poulson
    Join us for this free seminar to learn how Joyus, a new and innovative e-commerce brand, is using their data to build out distinct customer personas. You'll get tips and best practices on collecting and utilizing cross-channel data to optimize your email campaigns and see real results. Sponsored by Experian Marketing Services more
  • The Fifth P of Marketing: People, Email, and the Shifting Power Paradigm
    Broadcast on Jun 24, 2014 with Christopher Lester
    Join us for this free seminar to learn best practices and proven strategies for creating small but meaningful conversions at every point in your multi-channel marketing strategy. We'll share insightful statistics and inspiring examples from successful brands that use their channels (with email marketing at the center) to leverage the power of their customers and fans. Sponsored by Emma more
  • How to Use Twitter for Real Business Impact
    Broadcast on Jun 19, 2014 with Laura Fitton This online marketing seminar received 5 star(s)
    This PRO seminar will take an in-depth look at how your business can source and nurture leads, build a community with real business impact, develop relationships with influencers and the media, and attract a very targeted, engaged following. You'll walk away with tactical tips, tools, and examples you can apply right away to put Twitter to work for your company. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • 10 Skills Every Marketer Needs to Enhance the Customer Experience
    Broadcast on Jun 5, 2014 with Larry Weber, Lisa Leslie Henderson This online marketing seminar received 3.5 star(s)
    In this PRO seminar, you'll learn how customer experience leaders are using an expanded marketing toolkit to build a competitive advantage, one interaction at a time. You'll walk away with 10 skills that will help you provide a game-changing customer experience including analytics, marketing automation, website personalization, private and public social community building, and more. more
  • How to Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
    Broadcast on May 22, 2014 with John Jantsch This online marketing seminar received 4 star(s)
    In this PRO seminar, veteran sales and marketing strategist John Jantsch will outline today's customer perspective and how to collaborate effectively with your sales team to adapt to your customers' changing needs. more
  • Using Buyer Personas to Make an Impact on Your Marketing ROI
    Broadcast on May 15, 2014 with Adele Revella This online marketing seminar received 3.5 star(s)
    In this PRO seminar, we'll cover a practical plan to ensure that your buyer personas have a direct, measurable impact on marketing ROI. more
  • 10 Keys to Creating a Winning Marketing Concept
    Broadcast on May 8, 2014 with Martha Guidry This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the keys to marketing concept success. We'll examine real world examples to illustrate the challenges faced when creating marketing concepts, giving you a clear understanding of what an ownable positioning concept really is and setting you up to hit the ground running. more

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