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Online Marketing Seminars

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Online Marketing Seminars: Most Recent

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  • From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
    Broadcast on Apr 28, 2016 with Bobby Lehew This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves. more
  • SEO + Content = The Perfect Recipe for Inbound Success
    Broadcast on Apr 26, 2016 with Karrie Sundbom
    Join us for this free seminar to discover how and where content marketers play a role in SEO. You'll learn three simple steps to optimize your content for search engines so you can attract new customers with ease. Sponsored by Act-On Software more
  • Create Meaningful Experiences for Your Brand
    Broadcast on Apr 21, 2016 with Brian Solis This online marketing seminar received 5 star(s)
    In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences. more
  • Referral Dos & Don'ts: The 2016 Hit List
    Broadcast on Apr 19, 2016 with Jen Gray, Reed Kamler
    Join us for this free seminar to see what mistakes to avoid and how to create a referral program that blows everyone away in 2016. Sponsored by Extole more
  • MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data
    Broadcast on Apr 14, 2016 with Jim Sterne This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite. more
  • 10 Tips for Digital Marketing Success
    Broadcast on Apr 12, 2016 with Jay Jhun
    Join us for this free seminar as we share 10 tips, culled from a cross-section of the most important topics impacting marketing today, to help you increase your chances for digital marketing success. Sponsored by IBM Marketing Cloud more
  • How to Use Media Relations to Drive SEO
    Broadcast on Apr 7, 2016 with Gini Dietrich
    In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas. more
  • How to Optimize Your Website for a Global Audience
    Broadcast on Apr 5, 2016 with Jeffrey Constantin
    Join us for this free seminar where you'll discover best practices and practical tips for globalizing your website so it speaks to a local audience on any channel or device. Sponsored by SDL more
  • Using Emotional Connections to Turn Content Into Customers
    Broadcast on Mar 29, 2016 with Jordan Koene
    Join us for this free seminar to learn the steps you need to take to ensure your content is creating an emotional connection with your buyers, so you can win their attention (and dollars). Sponsored by Searchmetrics, Inc. more
  • Email Design for Non-Designers
    Broadcast on Mar 24, 2016 with Justine Jordan This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs. more
  • An Email Marketer's Guide to Open-Time Personalization
    Broadcast on Mar 22, 2016 with Jennifer Stamper, Catherine Magoffin
    Join us for this free interactive seminar to learn tips and best practices for transforming your email marketing with live content, including an in-depth case study with Extra Space Storage. Sponsored by Selligent more
  • Amplify Your Marketing With Brand Metaphors
    Broadcast on Mar 17, 2016 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more
  • Marketing Project Management 101
    Broadcast on Mar 15, 2016 with Heather Hurst, Hala Saleh
    Join us for this free seminar and no longer be the 52% of marketers who report working overtime in order to get ahead of their work. You will learn the fundamentals of project management, from planning and prioritizing to determining when you need additional resources to get the job done. Get ready to become a project management Zen Master. Sponsored by Workfront more
  • MarketingProfs University: High-Performance Marketing
    Broadcast on Mar 10, 2016 with David Newberry This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll introduce the principles of agile methodology and lean manufacturing, and explain why these matter not only to manufacturers, but also to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team. We'll also walk you through practical ways to apply these techniques in a day-to-day working environment. more
  • Unlocking the Secrets of Employee Advocacy
    Broadcast on Mar 8, 2016 with Julio Viskovich
    Join us for this free seminar to learn the key elements and organizational alignments needed to implement and scale an effective employee advocacy program. Sponsored by MOO more
  • How to Choose the Right Content Marketing System
    Broadcast on Mar 3, 2016 with Samantha Stone This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to determine when it's time to invest in new technology and how to choose the best fit. We'll walk through the seven categories of content marketing tools and show you how to select the software with features to best meet your needs. more
  • The What, Why, and How of Account-Based Marketing for B2B
    Broadcast on Mar 1, 2016 with Jon Miller, David B. Thomas
    Join us for this free seminar to discover what account-based marketing (ABM) is, how it works, and whether or not the hot air is justified. We'll give concrete examples of how other companies are using it and succeeding, and how you can too. Sponsored by Leadspace more
  • How to Host a Marketing Growth Hackathon
    Broadcast on Feb 25, 2016 with Paul Roetzer This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business growth challenges in an interactive, single-day event. We'll give you six steps to not only conduct your own marketing hackathon, but also to help you quickly identify campaigns with the greatest probability of impacting business results. more
  • The Seven Deadly Sins of Data-Driven Marketing
    Broadcast on Feb 23, 2016 with Andrew Moravick
    Join us for this free seminar where we will expose and dispel the demons in your data that are dragging down your overall marketing performance, including: The Pride Bias, Ungoverned Gluttony, Slothful Analysis & Paralysis, Greedy Attribution, Lead Lust, Peer Envy, and Result Rage. You'll discover how to avoid these sins and simplify your data practices for optimal results. Sponsored by Aberdeen Group more
  • Four Ways a CMS Solution Can Drive Agency Revenue
    Broadcast on Feb 16, 2016 with Robert Mattson
    Join us for this free seminar to learn four ways to use your CMS to help your clients get more out of their campaigns—and increase the profitability of your agency. Sponsored by Telerik Sitefinity more
  • Secrets to Successful Data-Driven Marketing
    Broadcast on Feb 11, 2016 with Ruth P. Stevens This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore how B2B marketers can maximize business value from data about customers and prospects. We'll look at new data sources, how to keep data clean and fresh, and its top five applications in B2B. We'll also review three case studies from companies that successfully applied data to fuel sustainable business growth. more
  • Email Wizardry—Five Tactics That Will Leave You Spellbound
    Broadcast on Feb 9, 2016 with Linda West
    The tools available today allow top marketers to create emails that are more personalized, nurturing, and interactive than ever before. Join us for this free seminar to discover how you can implement some genuinely cool (and effective) email programs. Sponsored by Act-On Software more
  • Content, Conversions, and Lead Generation
    Broadcast on Feb 4, 2016 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process, along with each stage in the funnel. We'll cover how content impacts the conversion funnel, from high-ranking blog posts to thank you pages. Plus, you'll learn which topics and types of content attract and engage visitors. more
  • Predictive Marketing: How to Measure Effectiveness Across the Customer Lifecycle
    Broadcast on Feb 2, 2016 with Laura Ramos, Jim Walker
    Join us for this free seminar to discover how predictive marketing analytics enables B2B marketers to meet the demands of their organizations and customers. You'll learn how the predictive marketer is significantly more effective in identifying and engaging buyers at specific accounts—and across the buyer's lifetime. Sponsored by EverString more
  • MarketingProfs Makeover: Elements of the Landing Page
    Broadcast on Jan 28, 2016 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact. more

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