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Online Marketing Seminars

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Online Marketing Seminars: Most Recent

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  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
    Broadcast on Jun 23, 2016 with Nick Westergaard This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself. more
  • Marketing to Today's Bionic Buyer
    Broadcast on Jun 9, 2016 with Kristin Zhivago This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. more
  • Marketing Project Management 201
    Broadcast on Jun 7, 2016 with Robert Kelly, Chris Savoie, Logan Mallory
    Join us for this free seminar as we go beyond the basics of project management to help you streamline your work and improve productivity (and your life). Sponsored by Workfront more
  • MarketingProfs University: Establish Your Message Architecture
    Broadcast on Jun 2, 2016 with Margot Bloomstein This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work. more
  • Step-by-Step: Integrating Your Channels and Technology for Excellent Customer Experiences
    Broadcast on Jun 1, 2016 with Tanya Osterfield
    Join us for this seminar to discover step-by-step how to set goals, work cross functionally, and harness your data and systems' capabilities to improve the customer experience. You'll learn how New England Biolabs and its customers did just that by building a solid foundation that empowers them to capitalize on best-in-class collaboration, support, engagement, and satisfaction. Sponsored by Sitecore more
  • Marketing Motivation: Using Data to Drive More Impactful Marketing Campaigns
    Broadcast on May 24, 2016 with Dave Fryer
    Join us for this free seminar to learn how modern marketers drive higher revenue and create effective lead generation programs through the use of real-time data—and how you can too! Sponsored by Domo more
  • Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
    Broadcast on May 19, 2016 with Jay Acunzo This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explore how some of the world's most creative marketers earn attention. We'll share why we need to step back from our obsession with best practices, and what to do instead. You'll leave with ideas inspired by case studies on how do the unthinkable and create better content marketing that actually stands out. more
  • Email Marketing Tips, Tricks, and Trends From Brands Winning in the Inbox
    Broadcast on May 17, 2016 with Jamie Bradley
    Join us for this free seminar as we show off some our favorite top-performing campaigns from brands like Invision, Uber, Mario Batali, and ReturnPath. You'll discover the marketing strategies that make them so effective and walk away with easy-to-implement tips to drive brilliant results—regardless of the brand you represent—for the rest of the year (and beyond)! Sponsored by Emma more
  • Apply an Agile Approach to Your Marketing
    Broadcast on May 12, 2016 with Jim Ewel This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to address two of the most critical tasks in agile marketing. Agile marketing expert Jim Ewel will discuss how to get you into the mind of the customer and understand what they are trying to accomplish—and why. more
  • How to Create Professional B2B Video Content (for Non-Video Producers)
    Broadcast on May 10, 2016 with Jon Spenceley
    Join us for this free seminar to learn how you and your team can become video production powerhouses. From the equipment you'll need for recording and editing to production tips for creating a quality end product and best practices for measuring video success, you'll discover how to create professional videos in-house. You'll also learn what types of video content your audience loves most so you can be sure your efforts pay off. Sponsored by Vidyard more
  • 53 Content Marketing Hacks to Double Your Engagement Rates
    Broadcast on May 5, 2016 with Matt Heinz This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll cut through the clutter and share dozens of tactical, proven best practices that will help you accelerate the production and results of your content marketing efforts. We'll show you how to create a scalable system that can be customized to your content marketing and business objectives. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success. more
  • Unlocking the Value of Marketing Automation
    Broadcast on May 3, 2016 with Malinda Wilkinson
    Join us for this free seminar to discover if marketing automation is living up to its hype. You'll learn how smart marketers are using it with success, and how you can too. Sponsored by Salesfusion more
  • From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
    Broadcast on Apr 28, 2016 with Bobby Lehew This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves. more
  • SEO + Content = The Perfect Recipe for Inbound Success
    Broadcast on Apr 26, 2016 with Karrie Sundbom
    Join us for this free seminar to discover how and where content marketers play a role in SEO. You'll learn three simple steps to optimize your content for search engines so you can attract new customers with ease. Sponsored by Act-On Software more
  • Create Meaningful Experiences for Your Brand
    Broadcast on Apr 21, 2016 with Brian Solis This online marketing seminar received 5 star(s)
    In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences. more
  • Referral Dos & Don'ts: The 2016 Hit List
    Broadcast on Apr 19, 2016 with Jen Gray, Reed Kamler
    Join us for this free seminar to see what mistakes to avoid and how to create a referral program that blows everyone away in 2016. Sponsored by Extole more
  • MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data
    Broadcast on Apr 14, 2016 with Jim Sterne This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite. more
  • 10 Tips for Digital Marketing Success
    Broadcast on Apr 12, 2016 with Jay Jhun
    Join us for this free seminar as we share 10 tips, culled from a cross-section of the most important topics impacting marketing today, to help you increase your chances for digital marketing success. Sponsored by IBM Marketing Cloud more
  • How to Use Media Relations to Drive SEO
    Broadcast on Apr 7, 2016 with Gini Dietrich
    In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas. more
  • How to Optimize Your Website for a Global Audience
    Broadcast on Apr 5, 2016 with Jeffrey Constantin
    Join us for this free seminar where you'll discover best practices and practical tips for globalizing your website so it speaks to a local audience on any channel or device. Sponsored by SDL more
  • Email Design for Non-Designers
    Broadcast on Mar 24, 2016 with Justine Jordan This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs. more
  • Amplify Your Marketing With Brand Metaphors
    Broadcast on Mar 17, 2016 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more
  • MarketingProfs University: High-Performance Marketing
    Broadcast on Mar 10, 2016 with David Newberry This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll introduce the principles of agile methodology and lean manufacturing, and explain why these matter not only to manufacturers, but also to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team. We'll also walk you through practical ways to apply these techniques in a day-to-day working environment. more
  • How to Choose the Right Content Marketing System
    Broadcast on Mar 3, 2016 with Samantha Stone This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to determine when it's time to invest in new technology and how to choose the best fit. We'll walk through the seven categories of content marketing tools and show you how to select the software with features to best meet your needs. more
  • How to Host a Marketing Growth Hackathon
    Broadcast on Feb 25, 2016 with Paul Roetzer This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business growth challenges in an interactive, single-day event. We'll give you six steps to not only conduct your own marketing hackathon, but also to help you quickly identify campaigns with the greatest probability of impacting business results. more

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