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  • How to Win Friends and Increase Profits With Killer Dashboard Design
    Broadcast on Oct 21, 2014 with Amanda Gessert
    Great dashboard design requires a little bit of art, a little bit of science, and an abundance of strategy and communication. Join us for this free seminar to learn how to create dashboards that communicate effectively and enable on-the-spot decision-making. You'll discover strategies for using data to tell a compelling story and answer your most pressing business questions. Sponsored by Tableau Software more
  • How to Use Metrics to Achieve Greater Results From Your Next Exhibit
    Broadcast on Oct 16, 2014 with Joe Federbush This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share how exhibitors, regardless of size or budget, can develop and execute an effective and strategic event marketing measurement strategy. You'll learn how to use the right tools to justify your event's budget, and take away tried-and-true tips such as how to calculate the optimal booth size and number of personnel needed to achieve maximum results. more
  • Social Analytics: Stop, Look, and Go Beyond Listening
    Broadcast on Oct 15, 2014 with Karen L. Galiger, Burke Powers
    Join us for this free seminar to learn how advanced analytics can help you achieve a 360-degree customer view by transforming big data from millions of online sources into valuable insights. Go beyond listening to uncover patterns and trends in attitudes and sentiment, identify relationships and affinities associated with your product or brand, and discover topics that can open doors to new market opportunities. Sponsored by IBM more
  • MarketingProfs University: Capitalize on the Content Marketing Obsession
    Broadcast on Oct 2, 2014 with Ginger Conlon This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the core elements of a lucrative content strategy so you can successfully capitalize on the current content marketing obsession. more
  • Marketing Automation: Starting, Switching, and Making It Sing
    Broadcast on Sep 30, 2014 with Michael Berger, Lauren Brubaker
    In this free seminar, we'll review the steps NetProspex followed to set up their new platform, including the must-haves necessary to achieve best-practice level marketing automation. You will learn how they prepared their sales and marketing database for a massive overhaul to get ready for the switch, as well as the light bulb moments they had throughout the implementation process. Sponsored by NetProspex more
  • Relevance is the Key to a Competitive Content Strategy
    Broadcast on Sep 25, 2014 with Ardath Albee This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explain what it takes to achieve the level of relevance needed in this real-time environment to turn prospects into buyers. We'll discuss why relevance requires marketers to look beyond the one-off campaign approach to a more continuum approach that builds a story. You'll leave with several key skills that will help you improve the effectiveness of your content marketing efforts. more
  • Integrating Social for Cross-Channel Success
    Broadcast on Sep 23, 2014 with Elaine Yavorcik, Ashley Lockridge
    Join us for this free seminar to learn from our experts how brands are effectively integrating social into their cross-channel marketing strategies. Walk away with new ideas and insights you can apply to your program today. Sponsored by Experian more
  • How to Turn Trade Show Leads Into Trade Show Sales
    Broadcast on Sep 18, 2014 with Jim Beretta This online marketing seminar received 3 star(s)
    In this PRO seminar, we'll share proven tips and techniques that will help you continue the conversation after the show, extending the life of the event and your marketing budget. You'll learn how to master trade show data that can lead to big results for your company. more
  • Email Marketing Benchmarks: How Do You Stack Up Against the Best?
    Broadcast on Sep 16, 2014 with Laurie Hood
    Join us for this free seminar where we'll share the results from a recent email performance study of nearly 3,000 brands. From open rates to clickthroughs, to metrics you may not even know exist, you'll discover which numbers are really important and how they can help drive your email strategy and tactics so you can rise above the rest. Sponsored by Silverpop more
  • What Every Marketer Needs to Know About Growth Hacking
    Broadcast on Sep 11, 2014 with Sean Ellis This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to align your team and resources to take advantage of the new opportunities that come through growth hacking, as well as how you can put these strategies to work for your business. From finding new areas of opportunity to give you a leg up on your competition, to doubling down on successful channels, you'll walk away with a growth hacking framework that will help energize your marketing and find new wins for your business. more
  • Crush the Global Market: Convince Your Boss It's Time to Translate!
    Broadcast on Sep 3, 2014 with Nataly Kelly
    Join us for this free seminar to learn how making an investment in a multilingual web presence will help you gain leads, revenue, and customer loyalty. You'll discover that translation doesn't have to be a slow, cumbersome process. Walk away with the information you need to get your leadership on board and to start the translation process. Sponsored by Smartling more
  • Retrain Your Brain for Healthier Marketing
    Broadcast on Aug 28, 2014 with Lorrie Thomas Ross This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the marketing concepts that set the tone for optimization, strategy, and most importantly, new behaviors that can directly impact your success. You'll receive a framework to begin the optimization process and set these new actions in motion, and learn simple changes that you can make to ensure your time and money aren't wasted, but invested. more
  • The Rise of the Data-Driven Marketer
    Broadcast on Aug 26, 2014 with Sean Callahan, David Karel, Meagen Eisenberg
    Join us for this free seminar! We'll share insights gleaned from a Bizo survey of more than 850 marketers (from small businesses to large corporations) about how they use marketing technologies, what they plan to use next, and how satisfied they are with the performance of their data-driven programs. You'll learn the secrets of data-driven marketing from marketing executives who are far ahead of their peers. You'll also discover how you measure up. more
  • How to Create Amazing Blog Content That Gets Seen and Shared
    Broadcast on Aug 21, 2014 with Mack Collier This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to take your blog from an afterthought to one of your most powerful customer acquisition tools. You'll learn how to maximize your business blogging efforts, write more compelling content, and organize posts that your customers will read, act on, and share. Plus, you'll learn how to create attention-grabbing headlines that are optimized for social sharing and will improve your search engine ranking. more
  • Why 'Process' Isn't a Dirty Word: Five Tips to Get Back Time to Be Creative
    Broadcast on Aug 19, 2014 with Cindy Hung, Raechel Duplain
    Join us for this free seminar and learn how to put the right amount of structure in place to increase productivity and free up more time for you and your colleagues to be creative. After all, you will never reach your goals if you don't have time to give your prospects and customers something fresh and engaging. Sponsored by AtTask more
  • MarketingProfs University: Putting the User Back Into the User Experience
    Broadcast on Aug 14, 2014 with Shari Thurow This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to organize and label your website content for a greater impact on SEO and search engine marketing. You'll also learn how social media can impact your search engine marketing strategy by generating natural links and how to cater to customers using a variety of devices. Make sure both your target audience and search engines can find your site by learning today's most effective best practices for findability. more
  • Accelerating Sales: How Marketing Can Be the Hero
    Broadcast on Aug 12, 2014 with Tim Duranleau, Jennifer Kling
    Join us for this free seminar and learn how to define business goals and introduce tools that will allow marketing and sales to better engage leads, faster. You'll discover why sales and automation systems are only as good as the team and processes behind them, and how you as a marketer, can be the hero to your sales team and your business. Sponsored by CallidusCloud more
  • The Convergence Imperative: How Social, Content, and PR Combine for Marketing Success
    Broadcast on Aug 7, 2014 with Jason Falls This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll gain a deep understanding of how success in search requires the combination of 'holy smokes' content, strong social media, and brilliant PR. You'll learn how to apply this effective combination to your online and offline marketing efforts. more
  • The New Reality of Marketing and Selling to the B2B Buyer
    Broadcast on Aug 5, 2014 with Kevin Miller
    Join us for this free seminar to learn how marketing can work with sales to define, nurture, and deliver higher quality leads, resulting in more closed deals and increased venue. You'll get practical tips for creating a culture of collaboration, including how to use technology to maximize your sales and marketing efforts. Sponsored by Salesfusion more
  • How to Use Referral Marketing to Maximize Customer Acquisition
    Broadcast on Jul 29, 2014 with Chris Duskin, Sarah Diego
    In this free seminar, you'll learn how successful marketers are using referral marketing, alongside SEO and SEM, to attract new customers through referrals from existing customers. It's effective and it's scalable. Soon referral marketing will be as common as search. Take this opportunity to get good at it before your competition does! more
  • Social Selling: How to Market and Sell to the Modern Buyer
    Broadcast on Jul 24, 2014 with Jill Rowley This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover why, what, and how to use social selling at an individual sales rep level. You'll walk away with fresh ideas on how to find, relate, connect, and engage with your customers and future advocates. more
  • The Art of Retention: How to Create Customers for Life
    Broadcast on Jul 17, 2014 with John Morgan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again. more
  • Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
    Broadcast on Jul 10, 2014 with Jamie Turner This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll take a deeper dive into the world of mobile. We'll address some of the most frequently asked questions including how to get past the basics and take the next steps, how to measure the ROI of your campaigns, the most common mistakes made, and more. more
  • How to Use Twitter for Real Business Impact
    Broadcast on Jun 19, 2014 with Laura Fitton This online marketing seminar received 5 star(s)
    This PRO seminar will take an in-depth look at how your business can source and nurture leads, build a community with real business impact, develop relationships with influencers and the media, and attract a very targeted, engaged following. You'll walk away with tactical tips, tools, and examples you can apply right away to put Twitter to work for your company. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more

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