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Online Marketing Seminars: Most Recent

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  • MarketingProfs University: On the Edge of Email—Top Trends and Personalization
    Broadcast on Dec 1, 2016 with Reed Pankratz This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn what email best practices and top trends are being used by savvy digital marketers to drive open and read rates, as well as increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox. more
  • Navigating the Social Video Landscape
    Broadcast on Nov 29, 2016 with Chris Bondhus
    Join us for this free seminar to get tips and tricks to help you with your social video strategy. With live examples from Facebook, Twitter, and YouTube, you'll discover how social video can impact each stage of the customer journey—from generating awareness to eliciting customer advocacy. Sponsored by Brightcove. more
  • Advocacy and the Bottom Line: How to Make It Work
    Broadcast on Nov 22, 2016 with Alicia Taggio
    Join us for this webinar to learn how, featuring lessons Hootsuite learned from building its own advocacy program. Sponsored by Hootsuite. more
  • Hack the Conversation: Discover Insights Through Social Data
    Broadcast on Nov 17, 2016 with Jason Falls This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights. more
  • Tell Your Story With Data
    Broadcast on Nov 15, 2016 with Emily W. Salus
    Join us for this free seminar to learn what data is important at the tactical, managerial, and executive levels. You'll also discover how to interpret that data and create useful reports that will help you and your team improve your marketing—and tell your brand story. Sponsored by BrightFunnel more
  • Discover Your Presentation Persona
    Broadcast on Nov 10, 2016 with Scott Schwertly This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. We'll also share lessons from past and present speakers who have mastered the art and science of presentations. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. more
  • How to Demystify Influencer Marketing With Content
    Broadcast on Nov 3, 2016 with Lee Odden This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. While there are many opinions and approaches to influencer marketing, we'll cover the three proven approaches B2B marketers can take to satisfy buyers across the sales experience. more
  • Demand Gen 101: Your Guide to Generating Engagement and Revenue
    Broadcast on Nov 1, 2016 with Ahmad Aggour
    Join us for this free seminar to get actionable tools and tactics to drive user engagement and fill your pipeline. By leveraging proven inbound and outbound marketing activities, you'll soon be generating more demand (and more revenue). Sponsored by Act-On Software more
  • MarketingProfs Makeover: Email Copy That Converts
    Broadcast on Oct 27, 2016 with Joanna Wiebe This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. You'll leave with the tools to convert more subscribers into fans, more fans into customers, and more customers into happy referrers. more
  • Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
    Broadcast on Oct 25, 2016 with Jill Johnson
    Join us for this free seminar as we dive into the data from IBM Marketing Cloud's "2016 Email Marketing Metrics Benchmark Study"—an analysis of emails sent by nearly 3,000 brands. You'll discover how you measure up and get tips and tactics you can employ today to take your email marketing to the next level. Sponsored by IBM Marketing Cloud more
  • How Social Media Can Help You Promote Your Event and Increase Attendees
    Broadcast on Oct 13, 2016 with Beatrice Whelan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. more
  • Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
    Broadcast on Oct 11, 2016 with Gordon Jen, Leticia Rodriguez
    Join us for this free seminar to learn how to identify and tackle sales and marketing misalignment. You'll discover how to maintain a relationship that enables both teams to work together to increase pipeline—and live harmoniously. Sponsored by EverString more
  • MarketingProfs University: How to Plan and Build a Can't-Fail Content Marketing Strategy
    Broadcast on Oct 6, 2016 with Michael Brenner This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share key factors for content marketing success and how to deliver useful information to your customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates that you can implement immediately to help you reach, engage, and convert new customers for your business, and stand out from the competition. more
  • Inspiring Action: The Future of Influencer Marketing
    Broadcast on Sep 29, 2016 with Heidi Sullivan This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. more
  • How to Create Rapid Personas to Make Your Marketing More Effective
    Broadcast on Sep 27, 2016 with John Lane, Dave Baeumler
    Join us for this free seminar to learn how to pare back personas to the essentials. You'll discover that by doing this you get to market faster, as well as create more effective content. We'll provide you with the tools you need to create usable personas today—and improve them over time. Sponsored by Centerline Digital more
  • Break Through the Noise: Three Strategies to Double Sales
    Broadcast on Sep 22, 2016 with Amanda Holmes This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share real case studies from companies who have doubled their business and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, marketing messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. more
  • Agile Marketing: How to Move From Big Projects to Small Sprints
    Broadcast on Sep 20, 2016 with Scott Brinker, David Lesué
    Join us for this free seminar to discover how to get started with Agile Marketing. Don't worry, this won't be a discussion on pie-in-the-sky methodologies and strategies. Nope, we're getting tactical. You'll walk away with everything you need to start sprinting, optimizing, and being smarter with your campaigns—and your time. Sponsored by Workfront more
  • SEO for Growth
    Broadcast on Sep 13, 2016 with John Jantsch
    Join us for this free seminar as best-selling author, John Jantsch, reveals his method for conducting core keyword research with SEO, content, and marketing strategy firmly in view. Sponsored by Citrix ShareFile more
  • Make Your Copy Mobile-Friendly
    Broadcast on Sep 8, 2016 with Roberta Rosenberg This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away. more
  • Stop the Spray and Pray: Tips for Optimizing Email Campaigns
    Broadcast on Sep 7, 2016 with Malinda Wilkinson
    Join us for this free seminar to learn the key components of successful email campaigns. You'll discover a process for optimizing your campaigns so they are engaging and deliver results every time. That's right—there's no reason to take the spray and pray approach ever again. Sponsored by Salesfusion more
  • Why 'Always Be Testing' Is Wrong for Your Business
    Broadcast on Aug 18, 2016 with Justin Rondeau This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages. more
  • Digital Trends for 2017: What You Need to Know Now
    Broadcast on Aug 11, 2016 with Mike Corak This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share the top digital trends that will deliver today and into the future. We'll walk through the best of what's ahead while gaining insight and tips for real-world application in digital communications, roadmap creation, and most importantly, performance optimization. We'll expose false predictions and shine a light on the trends you shouldn't ignore. You'll leave with the knowledge and actionable information you need to succeed in digital marketing in 2017. more
  • MarketingProfs University: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
    Broadcast on Aug 4, 2016 with Ian Lurie This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork. more
  • Dominate LinkedIn: Connect and Engage With Your Prospects
    Broadcast on Jul 28, 2016 with Viveka von Rosen This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. You'll learn how to identify your best leads, communication strategies that convert, and what LinkedIn tools will help seal the deal. more
  • Stand Out: How to Develop Breakthrough Ideas
    Broadcast on Jul 21, 2016 with Dorie Clark This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Dorie Clark will explain where to look for breakthrough ideas that set you apart and how to promote them successfully. We'll also share how to cultivate an innovation mindset and how to become more adept at spotting emerging opportunities. more

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