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Customer Relationships

Using Facebook to Market Your Offering, Enhance Your Brand, and Develop Community
Presenter: Jason Alba
Broadcast: Jun 26, 2008
Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)
Presenter: Jason Alba
Broadcast: May 29, 2008
Social Media for Marketers: A 15-Step Process to Engage with Your Customers Online
Presenter: Geoff Livingston
Broadcast: Mar 13, 2008
Going Global on the Web: Avoid the Pitfalls and Seize the Opportunities
Presenter: Huiping Iler
Broadcast: Feb 28, 2008
Harnessing a Portfolio of Brands: The Harrah’s Story
Presenter: Kevin O'Donnell
Broadcast: Feb 21, 2008
Telling a Story that Sells: Case Studies with Heart
Presenter: Gail Z. Martin
Broadcast: Feb 14, 2008
Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform
Presenter: Jeremiah Owyang
Broadcast: Jan 10, 2008
Seth Godin: How to Avoid The Meatball Sundae
Presenter: Seth Godin
Broadcast: Jan 3, 2008
How to Develop a B2B Lead Nurturing Program that Really Works
Presenter: Brian Carroll
Broadcast: Dec 20, 2007
How To Build a Consistent Pipeline of Customer Referrals
Presenter: Daryl T. Logullo
Broadcast: Oct 18, 2007
Post-Click Marketing: How to Make Your Landing Pages Hit, Not Miss
Presenter: Scott Brinker
Broadcast: Sep 13, 2007
What Marketers Need to Know about Podcasting and Streaming Video
Presenter: Jeremiah Owyang
Broadcast: Aug 9, 2007
Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative Market
Presenter: Lisa Johnson
Broadcast: Jul 26, 2007
Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant Messaging
Presenter: Tim Riesterer
Broadcast: Jun 8, 2007
Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and More
Presenter: Dana VanDen Heuvel
Broadcast: Apr 11, 2007
Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer Experience
Presenter: David Armano
Broadcast: Mar 29, 2007
Hitchhiker’s Guide to the Metaverse: Second Life for Marketers
Presenter: Greg Verdino
Broadcast: Jan 11, 2007
Hispanic Marketing Essentials
Presenter: Blaire Borthayre
Broadcast: Nov 16, 2006
Boosting E-Commerce Conversion Rates with Persuasion Scenarios
Presenter: Bryan Eisenberg
Broadcast: Nov 9, 2006
Eleven Big Ideas, with Seth Godin
Presenter: Seth Godin
Broadcast: Aug 8, 2006
Demystifying Website Usability: Rapid Research for Marketers
Presenter: Kelly Goto
Broadcast: Jul 25, 2006
How to Build Your Customer Experience Framework in Five Steps, with Columbia Business School Professor Bernd Schmitt
Presenter: Professor Bernd Schmitt
Broadcast: May 18, 2006
Marketing’s Role as Chief Customer Officer
Presenter: Jeanne Bliss
Broadcast: Apr 27, 2006
Inside the Customer Loyalty Laboratory: How Companies Build Lasting Relationships
Presenter: Jill Griffin
Broadcast: Feb 1, 2006
WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing Mix
Presenter: Paul Rosenfeld
Broadcast: Jan 26, 2006

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Upcoming Online Seminars

Online marketing seminars we'll broadcast over the next few months

Getting Through and Staying Clean: Better Email Deliverability August 14 with Karen Talavera
Getting Through and Staying Clean: Improving Your Email Sender Reputation August 15 with Karen Talavera
Proven Ways to Create Engaging Customer Experiences Online August 21 with Denise Shiffman
Actionable Web Analytics: Unleash the Marketing Power of Your Web Data August 28 with Avinash Kaushik

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