Online Seminars: Email Marketing
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As email continues to reign as one of the most profitable and successful marketing channels, today's email marketers are now expanding, embracing and integrating other channels into their email marketing programs. With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration. more
Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services. more
Broadcast on Oct 25, 2012 with DJ Waldow, Jason Falls
Join DJ Waldow and Jason Falls as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success. more
Broadcast on Mar 15, 2012 with Morgan StewartThis PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
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Broadcast on Aug 18, 2011 with Dela QuistUncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time during this PRO seminar. Learn why open rate alone doesn't indicate success. more
Broadcast on May 12, 2011 with Loren McDonald
Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial." more
Broadcast on Apr 21, 2011 with B2B Forum Speakers
Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
Broadcast on Dec 16, 2010 with Jen Kane, DJ Waldow, Janet Driscoll Miller, and Aaron StroutJoin us for this FREE online seminar and learn the latest techniques in digital marketing. Our experts—speakers at our upcoming Digital Marketing Forum—will touch on the topics that'll get your digital marketing all fired up in 2011. more
Broadcast on Nov 18, 2010 with Joel BookYou'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers. more
Broadcast on Oct 21, 2010 with Tom SatherYou know it's a bad day when you realize that Yahoo! is blocking all your email messages. We'll discuss some real email marketing deliverability failures and how they were resolved, and provide tips to expedite solving similar problems should this ever happen to you. more
Broadcast on Oct 1, 2009 with The MixologistsIf you are considering attending our October event in Chicago, here’s your chance to listen to some of the thought leaders who will be speaking there ... more
Broadcast on Nov 6, 2008 with Ruth StevensHow do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ... more
Broadcast on Aug 15, 2008 with Karen Talavera, James O'BrienEmail marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the second of two seminars aimed at helping you get your messages to your intended readers. more
Broadcast on Aug 14, 2008 with Karen Talavera, James O'BrienEmail marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the first of two seminars aimed at helping you get your messages to your intended readers. more
Broadcast on May 22, 2008 with Regina BradyMost marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI. more
Get a sneak peek of “Driving Sales: What’s New + What Works” when our own Roy Young talks with key presenters from our June 9-10 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. more
Broadcast on Dec 14, 2007 with Michael Goodman
This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more
Broadcast on Sep 6, 2007 with B2B Forum 2007 Featured SpeakersIn this special online presentation, get a preview of the upcoming MarketingProfs B2B Forum 2007 in Chicago, October 1-2. Our own Roy Young talks with some featured speakers to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.
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Broadcast on May 10, 2007 with Craig SpiezleAttend this seminar and get a Microsoft insider's view on how you can improve your odds of getting your messages to the right destination. This content is relevant to anyone doing serious email marketing today. more- Broadcast on Apr 19, 2007 with Nick Usborne
This seminar will shed some light on the issue of content generation, and will explore a number of ways to source and create content, much of it free. You'll find out it's not as hard as you thought. more - Broadcast on Mar 15, 2007 with Bill BairdYou'll learn exactly how to test, what to test, and where to test to maximize your marketing ROI. You'll leave with concrete principles and practical, real-life case study examples in both B2C and B2B environments. more
- Broadcast on Mar 1, 2007 with Ruth StevensIn this seminar you will learn the essentials of generating qualified leads and tracking them to closure. Using examples from companies like IBM, Sprint, and Dun & Bradstreet, this seminar reviews the process of lead generation campaign planning and execution. more
- Broadcast on Feb 22, 2007 with Nick UsborneDuring the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue. more
- Broadcast on Feb 15, 2007 with Regina BradyPermission-based email is not only here to stay, it’s become a driving force behind the way companies communicate with prospects and customers. You'll get an insightful look at this thriving marketing communications channel. more
- Broadcast on Feb 1, 2007 with Ruth StevensIn this information-packed session, we will discuss the media opportunities available to B2B marketers for customer acquisition. We'll cover the standard workhorses, like mail, phone and trade shows, as well as the new options, like prospecting databases and insert media. more
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