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Online Marketing Seminars: Brand Management

Access thousands of our brand management online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

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  • Substance, Structure, and Style: How to Build Presentations That Make People Say YES
    Broadcast on Sep 13, 2018 with Tamsen Webster This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, you'll learn how to build the substance, structure, and style of your presentations that make it easy for your audience to say YES. You'll leave with the tools to develop presentations that are persuasive, memorable, and entertaining. more
  • From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
    Broadcast on Apr 28, 2016 with Bobby Lehew This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves. more
  • Amplify Your Marketing With Brand Metaphors
    Broadcast on Mar 17, 2016 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more
  • Empower Your Employees to Be Brand Advocates
    Broadcast on Nov 5, 2015 with Tom Gimbel This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to find outgoing, enthusiastic brand advocates within your existing employee base. You'll leave armed with data proving the worth of employee advocacy and the steps to build your own program. more
  • Words That Stick: How to Make Your Brand Googleable
    Broadcast on Aug 6, 2015 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explain why you need simple clarity, how to achieve it, and most importantly, how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority. more
  • How to Build Your Podcast Brand
    Broadcast on Jul 23, 2015 with Nick Westergaard This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll walk you through how to get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. We'll also share techniques on how to turn your current listeners into brand advocates, and you'll walk away with actionable tips you can start using right away to take your podcast from good to great. more
  • MarketingProfs University: The Ultimate Recipe for a Great Brand Story
    Broadcast on Jun 11, 2015 with Meg Tripp This online marketing seminar received 1 star(s)
    In this PRO seminar, we'll guide you through the brand storytelling tips, tools, and techniques you'll need to create something your audience can't resist—and that they won't get tired of sharing. more
  • Hooked: How to Create Addictive Content for Your Brand
    Broadcast on Apr 16, 2015 with Andrew Davis This online marketing seminar received 5 star(s)
    In this PRO seminar, Andrew Davis will discuss six simple secrets to create a hook—a twist on a familiar theme designed to catch and keep your audience's attention. He'll share personal lessons learned that you can apply to your content strategy and teach you the A-to-Zs to building your list, driving new revenue, and solidifying a true relationship with an ever-growing fanbase. more
  • How to Integrate Your Brand's Story Into Your Marketing Arsenal
    Broadcast on Feb 5, 2015 with Jennifer Kane This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll move beyond the hype of storytelling and share the essential components of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. We'll also discuss best practices on how to publish and distribute your story to increase audience engagement and improve your ROI. more
  • MarketingProfs University: Building the Living, Breathing Brand
    Broadcast on Jun 13, 2013 with Tamsen Webster This online marketing seminar received 5 star(s)
    This PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives. more
  • Brand Yourself: Busting the Nine-Second Barrier
    Broadcast on Mar 14, 2013 with KiKi L'Italien This online marketing seminar received 3.5 star(s)
    This PRO seminar will teach you how to establish a cohesive personal brand, have better personal relationships, and live the life you were meant to live. more
  • How to Become a Trusted Brand and Industry Leader
    Broadcast on Jan 17, 2013 with John Morgan This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to position your brand as a go-to authority in your industry. We'll discuss how to increase your visibility and explore the critical difference between marketing and branding (and how an understanding of that difference can help you). more
  • How to Hammer Your Brand Into the Minds of Your Consumers
    Broadcast on Jul 19, 2012 with Laura Ries This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn about the ten types of visual hammers, why you need one, and how to find the perfect one for your brand. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • The State of the Thank You Economy
    Broadcast on Sep 22, 2011 with Gary Vaynerchuk This online marketing seminar received 5 star(s)
    Join us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks. more
  • Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry
    Broadcast on Jun 23, 2011 with Stephen Denny This online marketing seminar received 4.5 star(s)
    Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. more
  • Seven Keys to a Successful Blog
    Broadcast on Apr 28, 2011 with Jennifer Cisney This online marketing seminar received 4.5 star(s)
    Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
  • Growing Your Fan Base and Engaging Effectively on Facebook
    Broadcast on Jan 20, 2011 with Ekaterina Walter This online marketing seminar received 5 star(s)
    In this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today. more
  • The Seven Deadly Sins of Landing Page Design
    Broadcast on Nov 11, 2010 with Tim Ash This online marketing seminar received 5 star(s)
    Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
  • Scaling Social Business: How Brands Can Build Their Business  Now (and Position for What's Next in Social Media)
    Broadcast on May 13, 2010 with Jeremiah Owyang This online marketing seminar received 5 star(s)
    This presentation with one of marketing's most forward-thinking leaders addresses how companies should be looking at their current social media strategy and objectives, with an eye on the future. more
  • Turning Social into Local: Generating Local Leads and Customer Engagement
    Broadcast on May 6, 2010 with John Jantsch This online marketing seminar received 5 star(s)
    Join award-winning social media publisher John Jantsch to learn how to integrate social media, local search, and mobile marketing to generate new leads and deepen relationships with existing customers. more
  • 7 Steps to Take Your Brand Social ... and Still Be in Control
    Broadcast on Apr 22, 2010 with Tamsen McMahon This online marketing seminar received 4.5 star(s)
    Discover a seven-step process to help you build a solid, sustainable, and social brand by actively aligning your values and operations (not just your communications) with those of your customers. more
  • Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think
    Broadcast on Dec 10, 2009 with Carla White This online marketing seminar received 5 star(s)
    Think putting your brand in someone's pocket is impossible? Maybe not! more
  • The New Consumer and Social Media: Energizing Your Brand
    Broadcast on Sep 10, 2009 with John Gerzema This online marketing seminar received 5 star(s)
    Take a look at how companies are re-invigorating their brands by embracing social media to connect with consumers. more
  • Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion Forum
    Broadcast on Aug 13, 2009 with Amber Naslund This online marketing seminar received 5 star(s)
    You can't force or fake a true community. So, how do you nurture and engage with your brand's biggest fans? more

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