In this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue. more

In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more. more

Learn how to fare better in organic search, outrank your competition, and improve your overall SEO results. more

Learn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site. more

Uncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts. more

Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more

Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success. more

What should you do to best optimize your website for Bing that you aren't already doing for Google? more

He's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web. more

You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more

If you are considering attending our October event in Chicago, here’s your chance to listen to some of the thought leaders who will be speaking there ... more

Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started? more

If you're a marketer looking for a fresh crash course in SEO, this 90-minute seminar is for you ... more

Tune in to this seminar and get the insider's guide on building great inbound links to climb higher in search engine results. more

Ever wonder what the SEO pros know that you don't? What search engine optimization tools they use every day that you don't even know exist? Take your SEO skill set to the next level, even if you're already a savvy search marketer. more

You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more

Got a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines love—content!

Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site. more

Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. more

Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how. more

For those who have experience with paid search, but need to get advanced techniques and knowledge. more

We’ll present key formulas to ensure your campaigns meet your efficiency goals. We’ll also present techniques to estimate the revenue and profit potential of campaigns before launch. more

Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories. This seminar will be rich with case study examples. more

Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings. more

There's a way to write great content that works well for your customer and works well with the search engines. Gerry McGovern will show you how in a clear, concise and compelling manner. more

Discover how to develop a targeted campaign and execute your strategy flawlessly. The content will cover campaign management from the ground up, including techniques and strategies normally covered only in advanced sessions. You will learn to plan and optimize paid search campaigns in Google and Overture. For marketers interested in local search and vertical portals, the seminar will include a section on the exploding local and vertical industry portal phenomenon. more