Online Seminars: Marketing Strategy
Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Broadcast on May 23, 2013 with John Wall
This PRO seminar will provide you with a framework that will help you navigate our ever-changing field, and increase your odds of success. more
In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
Broadcast on Mar 28, 2013 with Bill Lee
This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them. more
Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services. more
Join us to explore strategies and tactics you can use today to improve your e-commerce efforts. You'll learn the elements of a smart online commerce program, from planning and deployment to evaluation and refinement. Sponsored by WhatCounts. more
Join us for this free online seminar to learn the best practices for demystifying data to maximize results from marketing campaigns. Plus, we'll share results from the new State of Marketing Data 2013 report. Sponsored by NetProspex. more
Broadcast on Feb 21, 2013 with Sean Campbell
In this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have. more
Broadcast on Jan 24, 2013 with Jim Ewel, Bob CanawayThis PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI. more
Broadcast on Nov 1, 2012 with Jon Miller
In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign. more
Broadcast on Sep 20, 2012 with Chris GowardThis PRO seminar will teach you how to get the most out of your landing pages' design, copy, and layout. more
Broadcast on Aug 23, 2012 with Geoff Livingston, Gini Dietrich
In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success. more
Broadcast on Aug 2, 2012 with B2B Forum SpeakersJoin us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg. more
Broadcast on Jul 26, 2012 with Sean CampbellYou'll learn the do's and don'ts of acquiring competitors' solutions, methods to perform the teardown effectively and fairly, and how you can use the results to improve your marketing and sales collateral. more
Broadcast on Jul 12, 2012 with James W. ObermayerThis PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads. more
Broadcast on Jun 21, 2012 with Tim RiestererDiscover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
Broadcast on Jun 14, 2012 with Stephan SpencerLearn how to fare better in organic search, outrank your competition, and improve your overall SEO results. more
Broadcast on Jun 7, 2012 with Tony ZambitoThis PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
Broadcast on May 24, 2012 with Alicia ArnoldIn this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).
more
Broadcast on May 17, 2012 with Eshwar BelaniLearn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
Broadcast on May 10, 2012 with Ginny RedishThis PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more
Broadcast on Apr 26, 2012 with Scott MontyTwitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.
more
Broadcast on Apr 12, 2012 with Philippa GamseThis PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence. more
Broadcast on Mar 22, 2012 with Nicole GoodyearIn this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
more
Broadcast on Mar 15, 2012 with Morgan StewartThis PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
more
Broadcast on Mar 8, 2012 with Sandy CarterIn this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
MarketingProfs uses single