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Online Seminars: Marketing Strategy

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  • The State of B2B Marketing Data: 2014
    Broadcast on Apr 15, 2014 with John Donlon, Derek Slayton
    Join us for this free seminar as our speakers unveil the research behind The State of Marketing Data 2014. You'll discover best practices for marketing data management that will drive improved program results. Sponsored by NetProspex more
  • MarketingProfs University: Finding the True Value of Your Online Marketing Campaigns
    Broadcast on Apr 10, 2014 with Ruth Burr This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn how web marketing programs should target the "sweet spot" between website performance and campaign performance, allowing marketers to take a whole-funnel approach. more
  • Three Keys for Successful Customer-Centric Marketing
    Broadcast on Apr 8, 2014 with John Burke
    In this seminar, you'll learn about the three key areas where leading customer-centric marketing organizations focus their attention: alignment, integration, and technology. Sponsored by Experian Marketing Services more
  • Rethink the Funnel: A New Perspective on Attribution
    Broadcast on Mar 25, 2014 with Seph Zdarko
    Join us for this free seminar and learn how to measure the true impact of your prospecting and retargeting efforts for improved campaign performance. Sponsored by Quantcast more
  • The Missing Link: Why Your B2B Marketing Tactics Won't Lead to Revenue
    Broadcast on Mar 19, 2014 with Christine Crandell, Amit Varshneya
    Join us for this free seminar to learn why the buyer's journey is the linchpin of all your marketing activity. Discover how understanding this journey will provide you with insight you can leverage to produce campaigns that yield and technology solutions that deliver. Sponsored by Demandbase more
  • Five Tips for Solving Today's Multichannel B2B Marketing Challenges
    Broadcast on Mar 4, 2014 with Ruth P. Stevens, Jeff Adee
    Join us for this free seminar where we'll cover the thorniest problems facing multichannel B2B marketers today. You'll learn a variety of best practices and helpful solutions to overcome these obstacles and drive success. Sponsored by Infogroup Targeting Solutions more
  • MarketingProfs University: PreZentation Techniques to Reduce Public Speaking Stress and Increase Confidence
    Broadcast on Feb 13, 2014 with Beth Buelow This online marketing seminar received 3.5 star(s)
    This PRO seminar will provide you with techniques for calming your mind and preparing yourself to speak up and out in groups with both confidence and authority, even if your knees are knocking. more
  • Lead Gen in the Age of the Self-Directed Buyer
    Broadcast on Feb 11, 2014 with Jon Miller
    In this free seminar, you'll get invaluable insights into the methodologies and metrics needed to optimize your lead gen efforts and increase conversions. Sponsored by Marketo more
  • Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
    Broadcast on Jan 23, 2014 with Jeffrey Hayzlett This online marketing seminar received 4.5 star(s)
    This PRO seminar, taught by Jeffrey Hayzlett, will reveal how to run and drive change through marketing and business, from getting ready to creating and sustaining momentum. more
  • Eight Secrets to More Successful Collaboration Between Sales and Marketing
    Broadcast on Dec 12, 2013 with Matt Heinz This online marketing seminar received 5 star(s)
    This PRO seminar uncovers eight of the best practices to help your organization (or your clients) accelerate down the path to sales and marketing collaboration nirvana. more
  • The Audience Imperative
    Broadcast on Nov 14, 2013 with Jeffrey K. Rohrs This online marketing seminar received 4.5 star(s)
    This PRO seminar will give you a clear understanding of the principles of proprietary audience development and a leg up on the competition who remain wholly dependent on renting audiences from others. more
  • The Remarkables: How to Win with Word-of-Mouth Marketing
    Broadcast on Oct 24, 2013 with Julie Szabo, Darren Barefoot
    In this PRO seminar, you'll learn what makes up a remarkable campaign and what role of word-of-mouth plays in campaign creation and success. more
  • How to Avoid the Pitfalls of a Bad RFP
    Broadcast on Oct 3, 2013 with Cal Harrison This online marketing seminar received 3.5 star(s)
    This PRO seminar will help consultants and other professionals to understand their options when faced with a bad RFP, explore how to overcome the most common problem areas, and how to maximize their chances for success if they choose to proceed. more
  • Welcome to the Collaborative Economy
    Broadcast on Sep 19, 2013 with Jeremiah Owyang This online marketing seminar received 4.5 star(s)
    Altimeter's latest research will show how corporations must not only stay relevant, but also lead the charge in their own communities. This PRO seminar will share three ways corporations must shift their business (and marketing) to adapt to today's collaborative economy. more
  • Key Digital Trend Currents That Are Shaping Business
    Broadcast on Aug 22, 2013 with Steve Woodruff This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn that it's important to look beyond current trends (such as the latest hot platform) to trend currents—those inevitable, inexorable forces that are shaping the world of business and communications. more
  • The New Business Development Ecosystem
    Broadcast on Aug 15, 2013 with Mark O'Brien This online marketing seminar received 5 star(s)
    This PRO seminar will examine the three primary components of the new business development ecosystem: the conversion-focused website, marketing automation, and CRM. more
  • The NEW New Rules of Marketing and PR for 2013
    Broadcast on Jul 25, 2013 with David Meerman Scott This online marketing seminar received 5 star(s)
    David Meerman Scott, author of the internationally best-selling book, The New Rules of Marketing & PR, will share what's NEW with the New Rules in this PRO seminar. more
  • Ctrl Alt Delete: Reboot Your Business. Reboot Your Life.
    Broadcast on Jul 11, 2013 with Mitch Joel This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn why it's important to reboot and rebuild your business model now and how you can prepare for and adapt to whatever might come next. more
  • How to Create Marketing Plans that Cross Channels and Deliver Results
    Broadcast on Jun 6, 2013 with Debra Ellis This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to create effective plans that make multiple channels and platforms work together seamlessly to deliver the best possible results. more
  • Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
    Broadcast on May 23, 2013 with John Wall This online marketing seminar received 4.5 star(s)
    This PRO seminar will provide you with a framework that will help you navigate our ever-changing field, and increase your odds of success. more
  • Sharing is Caring
    Broadcast on Apr 11, 2013 with Stephanie Filer
    In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
  • How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden Budget
    Broadcast on Mar 28, 2013 with Bill Lee This online marketing seminar received 5 star(s)
    This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them. more
  • Using Market Frameworks to Analyze Your Competition
    Broadcast on Feb 21, 2013 with Sean Campbell This online marketing seminar received 3.5 star(s)
    In this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have. more
  • How to Use Agile Marketing to Get Measurable Results
    Broadcast on Jan 24, 2013 with Jim Ewel, Bob Canaway This online marketing seminar received 4.5 star(s)
    This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI. more
  • MarketingProfs University: Campaign Planning and Management Fundamentals
    Broadcast on Nov 1, 2012 with Jon Miller This online marketing seminar received 4 star(s)
    In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign. more

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