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Marketing Quick Reads: Most Recent

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  • Summer: Time to Slice & DiceEmail Marketing
    "Building your own opt-in email marketing list is an accomplishment," says Steve Adams in an article at MarketingProfs, "but don't stop there. Once you start reaching out to your list ...
  • Name It and Claim ItMarketing Analytics
    The data you gather on email marketing campaigns might not be as useful as you think. "Real danger lurks in not measuring the right factors or not measuring accurately," says ...
  • BuzzkillSmall Business
    "Yes marketers," says Christina Kerley (aka CK), "you absolutely want people talking up (or, buzzing over) your brands. And you really want them saying great things. But you want the ...
  • Double Your FunSearch Engine Marketing
    In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
  • Bachelor Number ThreeMarketing Inspiration
    You might have seen the video shot at the Sasquatch Music Festival in Washington state—footage of a young man as he dances wildly by himself to the strains of Santogold's ...
  • I Never Promised You a Rose GardenEmail Marketing
    When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in ...
  • Case Study as Mirror: Reflect Your Audience's ConcernsHigh-Tech Mktg & Sales
    Imagine this scenario: Your engineering team is about to close out a flawlessly executed systems job, and your customer is thrilled because the solution is already performing beyond expectations. ...
  • To Coin a Phrase. Or Two. Marketing Inspiration
    Not long ago, your spell-check would have revolted at a word like blogosphere; type it into a recent edition of Microsoft Word, however, and you won't see that angry red ...
  • I Predict a Sunny DayEmail Marketing
    "Predictive analysis has a long and profitable history with direct mail," says Arthur Middleton Hughes in a Premium article at MarketingProfs. "Millions of dollars have been saved by focusing on ...
  • Tweet Me to Juicy World Renown!Social Media
    Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. ...
  • Optimize B2B Email for Search, Pt. IIB2B Marketing
    Last week, we offered Galen de Young's tips for optimizing B2B email content for search engines, just as you would optimize website copy. This week, we offer tips from his ...
  • Ready, Steady, Innovate!Small Business
    In a post at the Daily Fix blog, Paul Williams poses this question: "If you were to put a few talented musicians or skilled screenwriters into a room and [mandate ...
  • Knowing How to CutMarketing in a Downturn
    When spending must be cut, and it's just a matter of determining where, you face a process fraught with potential pitfalls. Here's some help. In a post at Harvard Business ...
  • 'At' Ain't Where It's at AnymoreCustomer Insight
    Becky Carroll recently engaged in a bit of nostalgia at the Customers Rock! blog—nostalgia for the 2008 MarketingProfs Digital Marketing Mixer last fall. "While there, I spent a lot of ...
  • A Tale of Two TalesEmail Marketing
    You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll ...
  • TrendspottingMarketing Analytics
    If you want to measure the impact of social-media campaigns on your brand reputation, try a free tool called Trendrr, Warren Katz suggests. "I haven't been using it long," he ...
  • Don't Fear the ReaperSmall Business
    In a post at the Marketing Analytics blog, Lynne Harrold describes the quandary faced by an important Bostonian cultural institution. As its established member base dies off, it needs to ...
  • Where SEO Yin Meets SM YangSearch Engine Marketing
    "Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...
  • Team Up for Social MediaMarketing Inspiration
    Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
  • Time After Time After TimeEmail Marketing
    "We fuss over subject lines, offers, calls-to-action, and targeting, but sometimes a lack of response is simply a matter of timing," says Mark Brownlow in a post at the Email ...
  • The Times They Are A-Changin'—Better PrepareHigh-Tech Mktg & Sales
    There's something in the air. There are small and (dare we say) consistent signs that that the economic crisis has begun to level off. Many companies, while still implementing cost-cutting ...
  • Stupid—But Enlightened About ItMarketing Inspiration
    What's worse? A stupid marketer who remains blissfully unaware of his ignorance, or one who recognizes—and embraces—his stupidity? In a YouTube homage to Christopher Guest, Kevin Nalty (aka Nalts) adopts ...
  • How Dare You Assume That?Email Marketing
    When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
  • Is This My Fairest URL of All?Social Media
    As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
  • Optimize B2B Email for Search, Pt. IB2B Marketing
    "I get a fairly large number of content marketing emails each week," writes Galen de Young in a post at the B2B Marketing Blog. "I'm surprised how many of them ...

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