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Marketing Quick Reads: Most Recent

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  • What to Do Today, This Week, This Month to Boost Your Client ListB2B Marketing
    Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
  • One Very Convincing Reason to TestEmail Marketing
    A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
  • Ten Reasons You Shouldn't Ignore Social MediaSmall Business
    Plenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine ...
  • Three Ways to Solve Duplicate Content Issues at Your WebsiteSearch Engine Marketing
    Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
  • Three Tips for Maintaining a Solid Voice-of-the-Customer ProgramSocial Media
    In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
  • Five Tips for Turning a B2B Purchase Into a RelationshipB2B Marketing
    "There is a saying in sales that you should never sell past the sale," writes Jim Logan in a recent post at Saleskick. "In other words, when someone decides to ...
  • Mastering the Language of Email MarketingEmail Marketing
    "Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
  • Why 'Free' Content Might Cost You ThousandsSmall Business
    It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on ...
  • Three Ways to Boost Blog Comments and Your SEO ProgramSearch Engine Marketing
    You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  • Harnessing the Mobile Web: Three Strategy ConsiderationsSocial Media
    Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
  • Three Ways to Transform Your Leads Into SalesB2B Marketing
    Does your business spend time and money generating leads that languish neglected in a pipeline? "The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding," ...
  • Email Lessons From a Bridal ExpoEmail Marketing
    In a post at the Lunch Pail blog, bride-to-be Casey Barto recounts a visit to a bridal expo. "On the day of the show with pen in hand, I scribbled ...
  • When Z Comes Before ASmall Business
    You probably haven't given much thought to alphabetical order since you said "present" as your high school teacher took attendance each morning. But in a post at the Neuromarketing blog, ...
  • Use Your Address to Get Noticed in Google PlacesSearch Engine Marketing
    In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
  • Keys to Successful Social Media Monitoring in 2011Social Media
    We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  • Three In-House Initiatives to Improve B2B Content MarketingB2B Marketing
    "Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
  • How to Make Content King. Again.Email Marketing
    "The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be ...
  • Don't Take the Twitter Joke Too FarSmall Business
    On February 3, Kenneth Cole used Twitter to send the following message: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online ...
  • How to Fight Offline Decisions That Can Hurt SEO StrategiesSearch Engine Marketing
    Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
  • The Three Pillars of Social Media ReadinessSocial Media
    As we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the ...
  • How to Create a B2B Facebook CommunityB2B Marketing
    A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  • Three Things You Must Do Before You Increase Email FrequencyEmail Marketing
    Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  • Don't Add Insult to 404 InjurySmall Business
    "While browsing a website this week," writes Paul Williams at MarketingProfs Daily Fix, "I clicked a link that seemed interesting. However, the site had changed file structure since the link ...
  • Three Tips for Setting Up Google Analytics Search Engine Marketing
    In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your ...
  • Three Tips for Monitoring Your Competitors on Social MediaSocial Media
    Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...

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