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Marketing Quick Reads: Most Recent

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  • Four Timely Steps to Nurturing a B2B RelationshipB2B Marketing
    "You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in ...
  • Four Ways to Determine How Well Your Holiday Emails WorkedEmail Marketing
    You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
  • When Your Slam Dunk Isn't: Customer MisdirectionSmall Business
    "What do you do if you've created a product that, by your reckoning, should sell easily—but then it doesn't?" asks Tom Davenport at Harvard Business Online. For Greg Burrill, owner ...
  • Three Ways to Get Valuable Links From InfluencersSearch Engine Marketing
    "The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
  • An Easy Way to Manage Multiple Social Media AccountsSocial Media
    If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for ...
  • Is Your Content Marketing as Effective as You Think?B2B Marketing
    "All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter ...
  • Four Tips for Crafting B2B Emails That Get ResultsEmail Marketing
    Any successful B2B marketing strategy "involves the integration of email marketing," Maria Pergolino asserts in a post at the Marketo blog. Whether designed for lead generation or nurturing leads and ...
  • Four Ways to Get Lost in the CrowdSmall Business
    "It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
  • Cool Tools for Checking Out Your SEO CompetitionSearch Engine Marketing
    In a recent post at Search Engine People, Wayne Barker notes that keeping up with SEO trends can be truly challenging, even for those who work within the industry. Staying ...
  • Three Tips for Building a Stronger Brand Social Media
    You can't reflect too early or too often on the meaning of your brand, which can change at the chirp of a Tweet. "'Brand' is one of those words," Chris ...
  • Three Crucial Ways Web Analytics Can Help You in 2011B2B Marketing
    "Right now, the [Web analytics] industry places far too much value on the measurement side of our work, especially compared to the output side," says Evan LaPointe in an intriguing ...
  • Three Tips for Effective Email PersonalizationEmail Marketing
    When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
  • Three Rules for the Small Business CEO Small Business
    "At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing ...
  • Three Crucial Questions to Ask an SEO CopywriterSearch Engine Marketing
    When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
  • Tips for Hiring and Supporting Your Social Community ManagerSocial Media
    Social savvy isn't just about being on the right social networks; it's about knowing how to communicate and troubleshoot on them, too. These waters can be choppy; hence, more and ...
  • How to Get C-Suite Support for B2B Mobile MarketingB2B Marketing
    "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, ...
  • How Uncoordinated Emails Can Kill Off B2B ProspectsEmail Marketing
    "Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's ...
  • When Wrong Grammar Is RightSmall Business
    If you say "this is she" rather than "this is her," or "it must have been they" rather than "it must have been them," your high school English teacher would ...
  • Three Ways to Optimize Content Across Channels and PlatformsSearch Engine Marketing
    Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you ...
  • Five Key Assets of a Good Social Community ManagerSocial Media
    You've heard a lot about social community managers, but what exactly do they do? In short, they monitor conversations in the social media space (and that takes a lot more than ...
  • Using Twitter for B2B Marketing: Five Key Action TipsB2B Marketing
    At the Mi6 blog, Chris Herbert praises the weekly Twitter chat sessions hosted by Philadelphia's Jeremy Victor that Herbert and his B2B colleagues regularly attend. "These sessions are a tremendous ...
  • Four Ways to Eliminate Friction at Your Landing PageEmail Marketing
    "Go to this website, click that link, call this number, fill out that form," writes Lary Stucker at FreshClicks. "Anytime you ask people to do something, you are creating a ...
  • Customers Listen, so Tell Them What You WantSmall Business
    In a post at his Marketing Minute blog, Drew McLellan talks about the frustration he felt every time he made deposits at his bank. "Like most bank drive-throughs," he says, ...
  • How to Optimize an About Page: Create Information LevelsSearch Engine Marketing
    Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
  • Hot New Tools to Provide Hot New Blog ContentSocial Media
    One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...

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