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Marketing Quick Reads: Most Recent

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  • How to Generate Leads With Content SyndicationB2B Marketing
    "In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we ...
  • Three Alternatives to the Permission GambleEmail Marketing
    In a post at Email Marketing Reports, Mark Brownlow considers the argument that opt-in permission isn't strictly necessary. "The definition of spam has shifted broadly from 'email not asked for' ...
  • How Coupons Discount Your BrandSmall Business
    "The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your ...
  • Three Unusual Places Your Keywords Should GoSearch Engine Marketing
    You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
  • Craft an Online Quiz: Boost Leads and ResultsSocial Media
    Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or ...
  • Three Steps to Getting Big Companies to Buy From YouB2B Marketing
    "As a seller, when you approach a big company, you are most likely more concerned about your fears than theirs," writes Barbara Weaver Smith in an article at Selling to ...
  • Four Ways to Boost Response With Welcome EmailsEmail Marketing
    If your company doesn't send welcome or confirmation emails to new subscribers, you could be missing out on some remarkable opportunities. "Jill LeMaire, director of Epsilon's strategic and analytic consulting ...
  • Four Tips for Non-Obnoxious NetworkingSmall Business
    If you want to step up your networking activities, but you're not quite sure how, Rohit Bhargava has some advice. "The challenge isn't how you can find more opportunities to ...
  • Four Keys to Finding Better KeywordsSearch Engine Marketing
    In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
  • Practical Social Media Tips for 2011Social Media
    With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
  • Three Ways to Offer Value to Time-Strapped B2B BuyersB2B Marketing
    "Let's face it, buying today is different than it used to be," says Ardath Albee in a recent post at the Marketing Interactions blog. Products and solutions are growing in ...
  • Branding in the Digital Age: How to Stop Wasting MoneyCustomer Insight
    Heads up: The age-old "sales funnel" metaphor—consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale—fails to capture the shifting ...
  • How Uplift Modeling Can Help Improve Your ROIEmail Marketing
    "[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
  • Make the Case for Social Media Campaigns With Metrics the C-Suite RespectsMarketing Analytics
    Earlier this year, McDonald's ran a Foursquare Day promotion that encouraged check-ins with the chance to win $5 and $10 gift cards. At first, the campaign's trivial outlay of $1,000 ...
  • Four Ways to Find the Right Tone for Your Web CopySmall Business
    You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," ...
  • Put That Bad SEO Experience Behind You, and Move OnSearch Engine Marketing
    "Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep," writes Stoney deGeyter at Search Engine Guide. "It seems like every ...
  • Three Ways to Enhance Your Blog's Lead-Generation PotentialLead Generation
    "Most corporate blogs are ghost towns, in terms of both content and reader engagement," writes Ian Greenleigh at the MarketingProfs Daily Fix blog. "Abandoned blogs litter the web, making the ...
  • Launch Your Own Social Media Contest: Here's Some HelpSocial Media
    If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around ...
  • B2B Marketing Trends and Tactics to Consider for 2011B2B Marketing
    As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011. What lessons have we learned from the struggle that ...
  • Five Ways to Optimize Email Campaigns for Better Link ReportsEmail Marketing
    Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around ...
  • Four Ways to Enchant Your CustomersSmall Business
    "I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn't matter to me," writes Guy Kawasaki at his eponymous blog. Based on ...
  • How to Use Google's New Metatags to Protect Original Content Search Engine Marketing
    In a recent Search Engine Land post, Matt McGee reports on Google's experiment with new metatags designed to help identify original sources of online content found through Google News searches. Google's ...
  • Four Ways to Translate Technospeak into Your Customer's LanguageHigh-Tech Mktg & Sales
    "Writing marketing content for technology companies is not so much writing as it is translation from a foreign language," writes Cheryl Goldberg in a post on the High-Tech Communicator blog. ...
  • Three Ways to Replace a Superstar BloggerSocial Media
    Companies may find themselves in a touchy situation when their established social-media star leaves to pursue other interests. Just what do you do with a famous blog when its author ...
  • Five Reliable Sources for Fresh B2B Blog ContentB2B Marketing
    Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...

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