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Marketing Quick Reads: Most Recent

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  • Do It Now: Get WhitelistedEmail Marketing
    Mailer Alert: A new Yahoo Mail feature—the "contacts button"—should make whitelisting even more important for email marketers. "You get a lot of emails, some good (from friends, family, even favorite ...
  • Be a Pocket MillionaireSocial Media
    Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
  • Walk a Few Steps in Their ShoesB2B Marketing
    "Value, desire, and price rule our lives as salespeople," says Mike Sigers in a recent post at the Simplenomics blog. When a prospect considers a purchase, Sigers explains, the product's ...
  • Pack 'Em InSmall Business
    In a post at the Viral Garden blog, Mack Collier discusses why so many companies struggle to launch and maintain active online communities. To find success, you'll need more than ...
  • Look to Your Own DNAMarketing in a Downturn
    Different people have had different reactions to our hobbled economy. Some are heartsick over tough choices made to keep a company solvent; others might thrill to the thought of newly ...
  • Think of It as Scaling DownCustomer Insight
    "It's not all doom and gloom in the U.S. economy," Deb Riechmann says in a recent AP article. "Some products are bucking the recession and flying off store shelves." Folks ...
  • Latest List-Growing StrategiesEmail Marketing
    In cooperation with Ball State University and the Email Marketers Club, ExactTarget studied 18 methods used by marketers to build an email list. Among the results published in its 2009 ...
  • The Budget-Cutting BluesMarketing Analytics
    "[T]he degree of uncertainty in business and consumer markets has soared," says John Quelch in a post at Harvard Business Online. "Yet, to conserve cash, most firms are reducing spending ...
  • Sign Me Up!Small Business
    If you want to improve your online-conversion rate, says Amy Gesenhues in an article at MarketingProfs, you should probably take a look at your registration page. There are several reasons ...
  • Deciphering the Vendor Mating CallSearch Engine Marketing
    "Finding a good search engine marketing vendor is a bit like finding a compatible mate," writes Katie Deatsch in a recent Internet Retailer article. To be successful, marketers "first need ...
  • How'd He Do That?Marketing Inspiration
    When you first arrive at the Blue Penguin website, it looks much like any other—with a logo, navigation buttons, a subscription link and some written content in the center. But ...
  • Short, Sweet and Clicked-ThroughEmail Marketing
    In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
  • Give Them the B2B Content They WantHigh-Tech Mktg & Sales
    "B2B readers love web content," writes Cris L. Rominger in a post on the Red On Marketing blog. "Anyone who has created or consumed content in the B2B marketplace knows ...
  • Ebony and IvoryMarketing Inspiration
    Rodney King famously asked, "Can we all get along?" And in a delightfully low-tech video currently making its way through the blogosphere, Red House Furniture of High Point, North Carolina, ...
  • Get Them to Give a HootEmail Marketing
    "Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their ...
  • You Talkin' to Me?Social Media
    Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets ...
  • The Sweet Sound of the B2B TweetB2B Marketing
    Unsure of the worth of a B2B tweet? That's not surprising. After all, the Twitter rage is much more of a B2C social media thing, right? Well, not according to ...
  • A Fine Mess Caused by the Fine PrintSmall Business
    "I was going to hire a company today to do something fairly simple that would have cost [an advertised] $45," begins a post at the Service Untitled blog. But there ...
  • The Three Rs of Recession MarketingMarketing in a Downturn
    "There are three 'R' words—retention, repurchase and referral—that can help your company survive and thrive during the 'R' word that's plaguing our economy, the recession," says Deborah Eastman in a ...
  • There's No Place Like (Near) HomeCustomer Insight
    It seems Americans are sticking closer to home these days. The pool in the backyard is a bigger draw. Dinner at home tastes better. So, is there a Customer Insight ...
  • Subject: Rock On!Email Marketing
    "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
  • Take a Deep BreathMarketing Analytics
    In a post at the iKnowtion blog, Sreekanth Sampathkumaran tells a story about healing his back: though the injury was minor, simple movements became painful. "While searching for relief, instead of ...
  • The Two-Edged Sword of the TestimonialSmall Business
    Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don't work at all. Both are ...
  • Meet the SEO Royal FamilySearch Engine Marketing
    We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
  • The Case for Persuading the LawyersMarketing Inspiration
    "Many marketers like to blame their lack of innovation on their lawyers," says Rohit Bhargava in a post at the Influential Marketing Blog. They're an easy target, he notes, because ...

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