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Marketing Quick Reads: Most Recent

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  • Entering Social Media the Right Way: Four Key StepsCustomer Insight
    In a recent post at Bazaarblog, Tara DeMarco reports on author Erik Qualman's concept of the "social media escalator." It's his design for the graceful entry of businesses into the ...
  • Three Ways to Identify Your Brand LoyalistsEmail Marketing
    On any email list, there will be three populations," writes Karen Talavera at MarketingProfs. "[T]he people who love you, the people who like you, and the group who are just ...
  • When Do You Have Enough Data?Marketing Analytics
    Scott Anthony recently spent a week visiting four Fortune 100 companies with combined revenues of $300 billion. And in each of his discussions he noticed a common theme: how to ...
  • How to Get Your Whole Company BloggingSmall Business
    "Maintaining a blog that's consistently interesting and relevant isn't an easy task," writes Ann Handley at MarketingProfs. "It's a challenge to create consistently awesome blog posts, and it's a challenge ...
  • Three Ways to Give Your Blog the SEO TreatmentSearch Engine Marketing
    "Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
  • Content Marketing Isn't One-Size-Fits-AllLead Generation
    Different customers shop for products and services in different ways—even when they're looking for the same thing. And that's why your lead-generation efforts should address various buyer personas. "A buyer ...
  • Using Twitter to Calm ComplaintsSocial Media
    With an article proclaiming "the democracy of fine dining," USA Today recently covered a growing trend of restaurants using Twitter to improve diner experiences and expectations. Among companies like Chipotle and ...
  • Three Expert Tips for Boosting Your B2B Social-Media OutreachB2B Marketing
    You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach ...
  • Four Ways to Handle Inactive SubscribersEmail Marketing
    Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, ...
  • Three Ways to Influence Your InfluencersSmall Business
    "In simplest terms, businesses are no longer in complete control of their products, brands and messages," writes Susan Gunelius at Entrepreneur.com. "End-users are now in control." And those end-users are ...
  • Two Key Ways to Optimize for Local SearchesSearch Engine Marketing
    "When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock ...
  • Organic Search Drives Software-Buying DecisionsHigh-Tech Mktg & Sales
    Most high-tech companies understand that SEO is a critical channel for driving new clients, revenue and brand exposure. Organic search results are used widely by software buyers to find and ...
  • What You Can Learn From a Portuguese YouTube PhenomSocial Media
    Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential ...
  • B2B Social Media: How Cisco Gets It Right WorldwideB2B Marketing
    "The networking company Cisco Systems is celebrating 25 years," writes Meryl K. Evans in a post at the B2B Social Media Digest. "Can you believe the company didn't exist before ...
  • Why Your Customers Might Want You to Just Shut UpCustomer Insight
    Quick quiz: Have you ever walked into an airport, noticed that there is nobody in line at the check-in counter and still made a bee-line for the self-service kiosk? Better ...
  • Four Smart Ways to Trigger ROIEmail Marketing
    According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at ...
  • Three Errors That Lead to Bad Survey QuestionsMarketing Analytics
    If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to ...
  • Five Reasons Your Advertising Shouldn't Lead With PriceSmall Business
    Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
  • Three Basic SEO Tips to Boost Website VisibilitySearch Engine Marketing
    So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As ...
  • Four Things You Must Know About Your ProspectsLead Generation
    In a post at his eponymous blog, Tom Trush tells the story of a client who asked for help after a direct-mail lead-generation campaign failed to yield a single response. ...
  • Three Deadly Mistakes Email Marketers MakeEmail Marketing
    In a post at the Email Marketing Reports blog, Mark Brownlow examines mistaken assumptions that can seriously damage the long-term success of an email program. Our basic beliefs about how ...
  • Three LinkedIn No-NosSmall Business
    "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to ...
  • SEO Tips for BingSearch Engine Marketing
    Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more ...
  • Five Essential Ingredients of a Social Tech CommunityHigh-Tech Mktg & Sales
    Much has changed since the earliest days of social media, when technology vendors were experimenting with online communities to foster partner communications. Some communities have grown to become powerful, thriving ...
  • Four Great Perks of a Facebook Brand PageSocial Media
    When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...

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