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Marketing Quick Reads: Most Recent

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  • Lights! Camera! Take Action!Email Marketing
    It's a simple fact: We love watching online videos. In a post at the Digital Marketing blog, Eydie Cubarrubia cites Nielsen Online research that found 119 billion unique viewers watched 7 ...
  • Tell Your Own StoryMarketing Inspiration
    Gary Vaynerchuk calls 'em like he sees 'em. And the irrepressible advocate for social media took to his website to ask why so many companies prepare for anticipated criticism with ...
  • Seeing the Light on ConversionsHigh-Tech Mktg & Sales
    Getting the most out of your website? As a B2B marketer in the IT world, you likely have a key objective for your site: generating leads and moving prospects to ...
  • Think of It as a ClubEmail Marketing
    You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
  • So This is What You Look Like!Social Media
    A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and ...
  • Wow! Look Who Just Stopped by!B2B Marketing
    Careful: You just missed out on a great lead when you analyzed that B2B conversion rate. That's what Todd Michiels says, anyway, in a recent article at Miechiels.com. All too often, ...
  • Have We Got the Answer for You!Small Business
    If you've never visited the MarketingProfs Know-How Exchange—or if it's been a while—why not stop in to see how the community responds to a host of topics, both in real ...
  • If It Ain't Broke, Why Add to It?Customer Insight
    Lots of companies offer add-ons for their products. (Think: a carrying case for a digital camera or a memory card for a computer.) But does that practice always have a ...
  • Summer's Coming: Make LemonadeMarketing in a Downturn
    "The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
  • No Chocolate in the Peanut Butter!Email Marketing
    "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  • Analytics Success: Just Steps AwayMarketing Analytics
    In a post at the Internet Marketing Strategy blog, Ian Lurie claims that you can create a successful marketing analytics program in just 27 easy steps. It sounds like a ...
  • The Foolishness of Fencing in FacebookSmall Business
    In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
  • When a Viral Pandemic Is GoodMarketing Inspiration
    Things were different in 2007, when Saturday Night Live aired "Lazy Sunday"—a hip-hop ode to movie-going—and a copy of the clip went whizzing around the Internet. "Back then," says Maria ...
  • Basic Tips for Fighting Click FraudSearch Engine Marketing
    Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
  • Keep in Touch This Summer, OK?Email Marketing
    As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
  • Are You Giving Customers the Finger?Marketing Inspiration
    If you've flown anywhere lately, you know how dire the experience has become. We're talking about overbooked flights, overworked staff, scant luggage space and virtually nonexistent snacks. It's a level ...
  • Put Sociability in B2B SalesHigh-Tech Mktg & Sales
    If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how ...
  • No Peeking!Email Marketing
    When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
  • Spice Up That Limbo SpaceSocial Media
    Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
  • Tell 'Em What You ThinkB2B Marketing
    "One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, ...
  • Make the Most of the Slow SeasonSmall Business
    "When the slow season strikes," says Kimberly Smith in an article at MarketingProfs, "it's time to put some energy into pumping up that brand." She runs down a list of ...
  • The Deep Pockets of ChattersCustomer Insight
    Do Chatty Cathies spend more money online than other cyber citizens? New research says indeed they do. A recent survey of regular online shoppers from BoldChat and Bravestorm, LLC presents ...
  • Let the Sun Shine InMarketing in a Downturn
    When hunkering down to face a challenging economic climate, you might become so focused on survival that you don't notice when the storm begins to weaken. In an article at ...
  • Green Facts for GreenbacksEmail Marketing
    In the past, recessions have proven disastrous to the momentum of eco-conscious movements. But not this time. "There is a growing body of evidence that [green policies pay big] dividends," ...
  • Test, Test and Test AgainMarketing Analytics
    "No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...

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