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Marketing Quick Reads: Most Recent

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  • Do You Hear What I'm Saying?Small Business
    Words for Hire blog's Karen Swim tells the story of Jane, a freelance editor hired by Miranda to proofread an e-book. To Jane, this request entailed an exhaustive review of ...
  • Be Professional: Act Like It's a Cocktail PartyMarketing Inspiration
    You might have seen the PSA in which a teenage cyber-bully reads her hateful words from the podium of a school assembly. The absurdity of the scene illustrates a disconnect ...
  • Attitude Adjustment: Proactive vs. Reactive MarketingHigh-Tech Mktg & Sales
    No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to ...
  • Free Resources That Can Pay OffEmail Marketing
    While the blogs we highlight are a great resource for email marketers, you might also benefit from the more in-depth guidance of downloadable whitepapers. Companies have discovered the marketing advantage ...
  • Facebook Freebies DemystifiedSocial Media
    So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  • Here's That Email You RequestedB2B Marketing
    Congrats! You've created a terrific whitepaper, and now you're adding a download link to a free copy of it on your landing page. All your prospects have to do is ...
  • That's Amore!Small Business
    Not long ago, a MarketingProfs colleague in Orange County, California, ordered an extra-large pizza from Gina's Pizza and Pastaria—a small, local chain known for its high-quality ingredients. When he went ...
  • Pick a Price, Any PriceMarketing in a Downturn
    When you have customers scrambling to make ends meet, or cutting back on unnecessary expenditures, it might seem foolhardy to let them set prices for your product or service. But ...
  • Keepin' It RealEmail Marketing
    With the widespread use of technical lingo—words like segment, list, database—sometimes it's easy for email marketers to forget about the actual human being on the other side of the Send ...
  • Slice and Dice with Advanced SegmentationMarketing Analytics
    In a guest post at the Solutions for Southeast Asia blog, Barbara Pezzi of Swissotel explains how the introduction of advanced segmentation in Google Analytics enables her to group website ...
  • Our Friend, the Difficult CustomerSmall Business
    You have a great product or service, and you do your best to create an exceptional customer experience. Despite your efforts, though, you encounter difficult customers with more frequency than ...
  • Spend Less, Get MoreSearch Engine Marketing
    Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
  • Shall We Dance?Marketing Inspiration
    It's an average morning at the Liverpool Street train station in London, England, with travelers crossing the main hall on their way to platforms or the street. And then, seemingly ...
  • Just Ask the Man Who Owns OneEmail Marketing
    You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
  • This Packaging Makes Mother Earth GladMarketing Inspiration
    Especially for those of us trying to reduce our negative impact on the planet, the volume of waste generated by food packaging is discouraging. Cardboard cartons, plastic bottles and vacuum-sealed ...
  • In Content (and Google) We TrustHigh-Tech Mktg & Sales
    Welcome to the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. This once-a-week guide is specifically intended for marketing and sales staff in the high-tech ...
  • Survey Says ...Email Marketing
    When you receive an invitation to take a survey, are you more likely to click on a link labeled Take a brief survey, or one that says Take a 5-minute ...
  • Baby, You Can Tweet My CarSocial Media
    Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live ...
  • TLC for the CFOB2B Marketing
    As B2B budgets tighten, CFOs are becoming more demanding. Show me the results! Justify the expense! What more can a CMO do? In a recent post at the Marketing Interactions ...
  • Can We Talk?Small Business
    Some time ago, we highlighted a MarketingProfs article in which Michael Antman cautioned against making word-of-mouth (WOM) strategies the primary element in your marketing mix. "He raises reasonable points about ...
  • Tell It Like It IsMarketing in a Downturn
    We can't escape bad news—story after story about layoffs, closures and falling profits. It's only natural that employees are worried about the safety of their jobs. "Am I next?" they undoubtedly ...
  • Why Do You Love That Fake Bag So Much?Customer Insight
    Here comes summer. Soon, tourists will descend on New York for the time of their lives. The shows! The dining! The street vendors hawking fake Louis Vuitton handbags! Needless to say, ...
  • Conversionary TacticsEmail Marketing
    While most retailers have experienced various degrees of tumult during this recession, the picture isn't entirely gloomy. A recent survey by Internet Retailer, for instance, shows many online-only businesses have ...
  • Look Beyond the Rear-View MirrorMarketing Analytics
    "I run into lot of people who confuse web reporting with web analytics," says Anil Batra in a post at his Web Analysis blog. He illustrates the confusion with the ...
  • Brainstorm Like a RainmakerSmall Business
    Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...

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