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Marketing Quick Reads: Most Recent

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  • How to Design a Profitable Lead-Nurturing Program Right NowB2B Marketing
    In a brief Take 10 online tutorial at MarketingProfs, Jim Lenskold, president of Lenskold Group, spells out clear guidelines for creating targeted lead-nurturing programs that can help you boost conversions, ...
  • How a Customer Promoted 'Barbie Video Girl' BigtimeCustomer Insight
    This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. ...
  • Four Tips for Successful Holiday Email CampaignsEmail Marketing
    There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about ...
  • Four Ways to Gather Intel via TwitterMarketing Analytics
    "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
  • Four Reasons to Revive the Bulky Direct Mail PieceSmall Business
    "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
  • How to Respond When Execs Hound You About Your Search ProgramsSearch Engine Marketing
    "You're sitting at your desk and the email lands in your inbox with a thud," writes Michael Brenner at B2B Marketing Insider. "[S]omeone important in your company just did a ...
  • How to Accelerate ReferralsLead Generation
    "If you're like many professional service providers, you get a lot of business from referrals," writes Barbara Bix at MarketingProfs. But you may not realize how closely the referral process ...
  • How a QR Code-Driven Game Paid Off in RussiaSocial Media
    Back in Mother Russia last summer, mobile phone operator MTS engaged users on a titillating mobile scavenger hunt on behalf of its 'Red Energy' branded phone plan. The game kicked off ...
  • How to Create Safer Passwords: A Simple FormulaB2B Marketing
    As B2B sales teams scour the Web for prospects, signing in at countless sites and social communities to generate leads, the creation of secure yet memorable passwords takes on a ...
  • Why You Need a Gmail Priority StrategyEmail Marketing
    "As a marketer, and one who works for a digital marketing agency that manages a lot of CRM programs for a lot of clients that includes a lot of email, ...
  • What Zappos Can (Still) Teach Us About Customer ServiceSmall Business
    In the last few years, Zappos has become as famous for its stellar customer service as for the shoes, apparel and accessories it sells. And on a recent visit to ...
  • How to Make the Hottest SEO Trend Work for YouSearch Engine Marketing
    "What's the hottest trend in search-engine optimization that you've never heard of (yet)?" asks Christopher S. Penn in a recent post at the Awaken Your Superhero blog. It's LDA, he ...
  • How to Reduce the Stress of Tech SellingHigh-Tech Mktg & Sales
    Though the recession is over and the economy is in recovery, most IT managers are still holding back on their spending—adding even more stress to an already lengthy sales cycle. ...
  • Low-Cost Ways to Boost App SalesSocial Media
    We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the ...
  • What Matters Most in B2B Selling? A Two-Question Quiz.B2B Marketing
    "The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them," warns Steven Woods in a post ...
  • How Gucci's Luxury Shoe Sale Lured Customers WorldwideCustomer Insight
    In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting ...
  • Three Ways to Maximize the Power of Testimonials in Email CampaignsEmail Marketing
    The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy ...
  • Draw a Picture With Your DataMarketing Analytics
    "Data visualization and infographics are powerful ways to communicate data, stats or information that most communications pros never even consider," writes Adam Singer at the Future Buzz blog. "And yet ...
  • What You Can Learn From the Gap's Logo DebacleSmall Business
    Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...
  • Why You Need SEO, Even If You Hate ItSearch Engine Marketing
    "Heresy alert," writes Jason Amunwa at The Zest blog. "I've been struggling with a dark secret recently; you see, I realized that I really dislike SEO. "To me it's like ...
  • Three Questions to Ask Before Using Social Media for Lead-GenLead Generation
    With the near ubiquity of online social networks, you might think they're just the thing for your lead generation and nurturing programs. But before you take a spontaneous Facebook plunge, ...
  • How to Battle the Downturn With FoursquareSocial Media
    "I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
  • Five Easy Ways to Gather Client TestimonialsB2B Marketing
    "When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. ...
  • Caution: Aggressive Survey Reminders Can BackfireEmail Marketing
    When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have ...
  • How to Change When It's 'Change or Die'Small Business
    In a post at Harvard Business Online, Bill Taylor reflects on the influential article "Change or Die," published five years ago by Fast Company. "It was a bracing reminder of ...

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