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Marketing Quick Reads: Most Recent

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  • Five Ways to Win Customers With Augmented RealitySocial Media
    You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
  • How to Engage B2B Prospects on TwitterB2B Marketing
    "Just as B2B sales relationships aren't built overnight, sustained B2B Twitter relationships—often the basis for industry insight, lead generation and media coverage—require a commitment to engagement," says Karlie Justus in ...
  • Four Ways to Grow Your Email ListEmail Marketing
    "The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved ...
  • Four Ways to Impress Customers With Social ResponsibilitySmall Business
    "It's a global trend," writes Geri Stengel at MarketingProfs. "Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises." So how ...
  • Five Tools, Four Ways to Find Just the Right KeywordsSearch Engine Marketing
    In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice. She ...
  • How IT Vendors and Partners Use Social MediaHigh-Tech Mktg & Sales
    Can social media really revolutionize the way people collaborate in the channel? Though many IT vendors now use social platforms to support specific product launches and major events, 32% say ...
  • An Easy Way to Enhance Your Online Customer SupportSocial Media
    The Internet has changed the very definition of brand engagement. Thankfully, online tools for customer relationship management keep evolving to meet the challenge. If you lack time to build online ...
  • Why Customers Want Your B2B Sales Process to Go DigitalB2B Marketing
    "If B2B sales teams reduce the amount of face-to-face selling time in favor of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Robert ...
  • One Thing Most Viral Campaigns Know Up FrontMarketing in a Downturn
    As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  • Two Ad-Design Rules to Make Your Brand Message StickCustomer Insight
    "Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But ...
  • Five Ways to Improve DeliverabilityEmail Marketing
    "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  • Don't Commission Market Research Without an Action PlanMarketing Analytics
    It's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the ...
  • How to Build a Content Time BombSmall Business
    When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
  • Five Reasons to Make Social Media Part of Your SEO StrategySearch Engine Marketing
    It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
  • Flipboard for iPad: How to Use ItMobile Marketing
    With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read. Tougher still ...
  • Don't Get Linked Out on LinkedInLead Generation
    LinkedIn is "one heck of a community for getting to know your prospects and customers," writes Ardath Albee at Marketing Interactions. "[But it] can also expose a lack of integrity ...
  • How Jimmy Choo Boosted Its Brand With CatchaChooSocial Media
    From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
  • Four Steps to Writing B2B Promos That Actually WorkB2B Marketing
    In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second ...
  • Why You Might Want to Send an Email on SundayEmail Marketing
    While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...
  • Three Brilliant Lessons From Gilt.comSmall Business
    "To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury ...
  • Four Ways to Optimize Your E-Commerce WebsiteSearch Engine Marketing
    "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  • Three Steps to Highly Qualified ProspectsLead Generation
    "If yours is like a lot of sales organizations," write Ed Tittel and Carl Eidson in a PRO article at MarketingProfs, "it may have intensified prospecting efforts lately as old ...
  • Warning: This May Electrify the Engineer Geeks in Your AudienceHigh-Tech Mktg & Sales
    Engineers are smart, competitive, time-constrained, and of course geeky. So how does a high-tech marketer connect with such a consumer segment? Give them what they want: smart, funny content that ...
  • Unify Your Online Image: Present All Your Social Links at One SiteSocial Media
    When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
  • How Your Social-Media Strategy Is Stifling YouB2B Marketing
    Dianna Huff has long been telling B2B marketers that they need to have a strategy in place before they enter the social-media waters. "But here's the deal," she admits in ...

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