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Marketing Quick Reads: Most Recent

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  • Two Ways to Be Indispensable to Your CustomersMarketing in a Downturn
    "One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
  • Three Tips for Easier Website ConversionsCustomer Insight
    "Whether you're an HR director trying to help your employees choose the right insurance plan or a marketing manager trying to move more televisions, understanding the way people react to ...
  • Four Tips for E-Newsletter SuccessEmail Marketing
    Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...
  • Three Ways to Balance Data Collection With Customer ServiceMarketing Analytics
    Debra Ellis recently received an unusual question during a visit to her doctor: "Has capturing information replaced service?" he asked. The doctor had recently taken a vacation with his family, ...
  • Improve Your Website by Removing These Four Things Small Business
    Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete ...
  • Twitter-Based Customer Service: How Best Buy Gets It RightSocial Media
    In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. ...
  • Four Rotten Marketing Thoughts to Avoid at All CostB2B Marketing
    In a post at the B2B MarketingSmarts blog, Susan Fantle recalls a negative thought recently expressed by a client—one she's heard countless times. "It occurred to me that it might ...
  • Two Sure Ways to Make Your Email Copy SingEmail Marketing
    In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
  • With Content Marketing, You Get What You Pay ForSmall Business
    At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
  • SEO Copywriting: Five Secrets to Online SuccessSearch Engine Marketing
    According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how ...
  • How to Get SaaS Pricing RightHigh-Tech Mktg & Sales
    Setting SaaS [software as a service] pricing is an important but daunting task for most early stage start-ups, especially when they don't have a track record. The first task in ...
  • Five New Branding Lessons From Lady GagaSocial Media
    It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  • Three Ways to Kick-Start a Sales CycleB2B Marketing
    A 2009 survey of decision makers in B2B companies found that "86% of the 'unique benefits' touted by vendors were not perceived as unique or having enough impact to create ...
  • Four Ways to Maintain Customer Loyalty in a DownturnMarketing in a Downturn
    "Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
  • How to Connect With Customers on Facebook, LinkedIn and TwitterCustomer Insight
    In today's marketplace, the customer is in control and companies are being held to a whole new level of accountability, Paul Chaney notes in an on-demand seminar at the MarketingProfs ...
  • How Miracle-Gro Uses Email to Grow Offline SalesEmail Marketing
    "One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline ...
  • Four Ways to Improve Your Email CampaignsMarketing Analytics
    If there's one piece of advice experts have for email marketers, it's to test, test and test again. To be sure you're getting everything you possibly can from your A/B ...
  • How Direct Mail Can Drive Targeted Online TrafficSmall Business
    In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel ...
  • 'Fresh Content' Might Not Mean What You ThinkSearch Engine Marketing
    According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
  • Use a Food App to Hawk a Product Line. Why Not?Mobile Marketing
    We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...
  • How Calls to Action Can Generate Monster LeadsLead Generation
    In a post at HubSpot, Kipp Bodnar argues for the integration of your business blog and your corporate website. "Blogs are dynamic; they drive fresh content that prospects and search ...
  • Old Spice Guy's Viral Coup: How He Did ItSocial Media
    From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. ...
  • Four Triggers That Show a Shift in Prospect InterestB2B Marketing
    "Triggers are behavioral indications of a shift in prospect interest," Ardath Albee notes in a recent post at the Marketing Interactions blog. "They result from the ways in which prospects ...
  • Three Ways to Reach Readers Who'd Rather Be at the BeachEmail Marketing
    During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting ...
  • Three Things You Can Learn From Groupon Small Business
    If you live in the United States or Canada, there's a chance you've used Groupon to receive discounts on a variety of products and services. "Since launching in November 2008, ...

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