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Marketing Quick Reads: Most Recent

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  • Four Things Writers and Editors Need to Know About SEOSearch Engine Marketing
    When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
  • Partner With Peers for Profit High-Tech Mktg & Sales
    More and more tech vendors are incorporating technology and service specializations into their channel programs, promising stronger partner benefits—provided specific training and business requirements are met. Meanwhile, IT customers are ...
  • Building a Brand on Twitter: Here's One New WaySocial Media
    Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications ...
  • Meerman Scott: Three Tips for Creating Viral B2B ContentB2B Marketing
    As B2B marketers extend their reach into social media, here's some time-tested sage advice on viral marketing that's worth a second look. In an archived article at MarketingProfs, social-media guru ...
  • Hispanic Marketing Tactics That Work With Savvy ShoppersMarketing in a Downturn
    American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
  • Three Crucial Ways to Serve Today's Wired ShoppersCustomer Insight
    Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, ...
  • How Chick-Fil-A's Email Offer Brought Customers Into Stores Email Marketing
    In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
  • Three Ways to Tell a Compelling Story With Your NumbersMarketing Analytics
    "Numbers are the universal language of business," writes Bill Taylor at the Harvard Business Review. "We use them to … win approval for product introductions, to make the case for ...
  • How to Get Inside Your Target Audience's HeadSmall Business
    It's one thing to market to people just like you. But what if you have nothing in common with your target audience? How do you get inside their head? In ...
  • Social-Media SEO: Five Key TipsSearch Engine Marketing
    Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any ...
  • One More New Way to Take Your Business MobileMobile Marketing
    In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
  • Three Ways to Improve Your Lead-Generation EffortsLead Generation
    "Online lead generation requires you to erect just the right-sized barrier," writes Ian Lurie at Conversation Marketing. "Something [just] big enough to keep unqualified, unpromising leads out, while letting interested ...
  • How Wheat Thins Mined Twitter to Surprise FansSocial Media
    The best path to the heart is still the stomach, and Nabisco apparently knows it. The company recently began mining Twitter to find customers who love its Wheat Thins crackers ...
  • Three Key B2B Decision Makers and How to Pitch ThemB2B Marketing
    "Reps selling into complex organizations need to be enabled with at least three levels of detail," Andy Hasselwander writes in a post at the B2B Marketing Confidential blog: "one for ...
  • Three Ways to Get the Most From Triggered MessagesEmail Marketing
    It's been a long time coming, writes Dylan Boyd at Email Wars, but with "new systems of marketing automation we are finally gaining ground to creating trigger-based campaigns on actions, ...
  • Focus on 'Job,' not Customer Segment, for Product SuccessSmall Business
    In 2005, the Harvard Business Review published the influential article "Marketing Malpractice: The Cause and the Cure." Its authors—Clayton M. Christensen, Scott Cook and Taddy Hall—argued that we often set ...
  • Four Common SEO Blunders and How to Avoid ThemSearch Engine Marketing
    In a post at the Online Marketing blog, Lee Odden notes that one of the biggest fears for website owners is a sudden drop in search-engine rankings. Case in point: ...
  • Dive Deep Into Your Customer's VerticalHigh-Tech Mktg & Sales
    Tech companies still find it difficult to design, market and deliver actual solutions to their customers' business problems. Though execs talk internally about solving customer problems, they often come at ...
  • Facebook Users: Four Key StatsSocial Media
    It's easy to get lost in the Facebook hype. Everybody's on it—but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a ...
  • Solving B2B Challenges Through Social MediaB2B Marketing
    As online business communities flourish, the exchange of expert opinion and advice is expanding at a rapid pace. Marketers who once felt isolated can now gain insights from colleagues in ...
  • Go Shopping: It's a Cool Way to Check Out the CompetitionMarketing in a Downturn
    You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
  • Shooting Down Three Myths of Viral MarketingCustomer Insight
    The word "viral" has become synonymous with social-media success, writes Ian Greenleigh in a post at ReputationOnline. "It's even showing up on business cards." Some of the professional titles Greenleigh ...
  • Two Subject-Line Traps to AvoidEmail Marketing
    If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
  • You Hear What Customers Say, but Do You Know What They Mean?Marketing Analytics
    In the age of Facebook, Twitter, Foursquare, Urbanspoon and hundreds of other social-networking sites, you have unprecedented, real-time access to the discussions your customers are having with their friends, colleagues, ...
  • Questions Any Sales Manager Should Be Able to AnswerSmall Business
    "Would you ask the best violinist in an orchestra to take over as conductor without any preparation?" asks Michael Leimbach in a Pro article at MarketingProfs. "Probably not. And if ...

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