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Marketing Quick Reads: Most Recent

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  • Know Where to Find Some Progressive Metrics?Marketing Analytics
    In a post at the Marketing Interactions blog, Ardath Albee discusses an ongoing debate between "Hard" and "Soft" marketing proponents on the best way to measure ROI.  ...
  • Keep It Simple, Smarty PantsSmall Business
    "When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate ...
  • Tag, You're It!Search Engine Marketing
    When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. ...
  • The Cinema of SchadenfreudeMarketing Inspiration
    Few of us have kind words for the Fortune 500 CEOs who lived it up while the value of their companies, and our 401(k)s, imploded. And with a trio of ...
  • Cool It, Speed Racer!Email Marketing
    "I am not going to go on a rant [about] adding a 'share this,' 'follow me,' 'digg this,' or another technology to your email programs in order to drive cross-channel ...
  • Easy There, Mr. PopularMarketing Inspiration
    "Social media is cool!" proclaims Chris Brogan in a premium article at MarketingProfs. "Blogging and podcasts are cool! We're so cutting edge! Twitter is like the future here today, and ...
  • Glad You Could Join Us!Email Marketing
    Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
  • You Too Can Tweet, Part ISocial Media
    Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  • Can You Party Too Much?B2B Marketing
    These days, everybody's touting the importance of engaging clients through social media. Form communities! Get talking! Create buzz! It's all good! But is it? Can B2B companies go overboard in ...
  • It's Not Me, It's YouSmall Business
    Good PR doesn't come cheap, and if you're not seeing results from your agency, it's only natural to consider other options. But before firing your agency, Todd Defren at the ...
  • That Is So YesterdayCustomer Insight
    Important Notice: Your Customer Behavior newsletter will continue to bring you the kinds of articles you've come to expect and enjoy—but now, with a new name! Beginning with this edition, ...
  • The Easy Way to Slice and DiceEmail Marketing
    Even a small company can benefit from email messages tailored to a recipient's specific wants and needs. "Using segmentation," says Michael Clark in an article at MarketingProfs, "customers only get ...
  • Quantitative Conversion Data Isn't EverythingMarketing Analytics
    "I'm finding that all too often marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ad creative, ...
  • Join the Pep SquadSmall Business
    As we continue to feel the adverse effects of a global recession, it's only natural to feel a sense of defeat. "Giving up the ghost is a real option," says ...
  • Up, Up, and Away!Search Engine Marketing
    We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization ...
  • You Two Wrestle Online, OK?Marketing Inspiration
    You've seen others do it, and maybe you're wondering how to create your own two-person video for social-media channels. Ben McConnell, who blogs with Jackie Huba at Church of the ...
  • Why Can't We Still Be Friends?Email Marketing
    In a recent post at her Flooring the Consumer blog, C.B. Whittemore discusses the frustrations of transferring newsletter subscriptions from one email address to another. "It's really easy to unsubscribe," ...
  • The SXSW Cheat SheetMarketing Inspiration
    "This will be my third year [at SXSW]," says Aaron Brazell in a post at Technosailor, "but I'm a bit surprised, in a down economy, how many people are going ...
  • Great. More Spam Jargon.Email Marketing
    When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
  • Textbook Text MarketingSocial Media
    As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  • No Shrinking Violets AllowedB2B Marketing
    Shrinking economy? Time to shrink that ad budget. That's the knee-jerk reaction being witnessed at quite a few B2B companies these days. And it may be the exact wrong thing ...
  • We're Not in Kansas AnymoreSmall Business
    If you're new to the world of social networking, or can't understand why it's not working, you might not realize that online communities—like those at Facebook and Twitter—don't care for ...
  • Get Choosy Moms to Choose YouCustomer Insight
    Merchants are hard at work these days trying to influence customer choice. Here's some new research that might help. Specifically, these researchers looked at how assortment size influences whether shoppers ...
  • This Space For RentEmail Marketing
    Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  • You Need Good, Consistent Analysis. Seriously, You Do.Marketing Analytics
    "It's hard to get analysis right," says Gary Angel in a post at the SemAngel blog. "[And] even when you do, it's hard to get it consistently right." You increase ...

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