Last week for SocialTech early bird + save $100 more with code BEMINE. Register now »

Benefit of PRO Membership Benefit of PRO membership

Marketing Quick Reads

Access hundreds of our Most Recent resources here. Select any of the popular topics below to narrow your search.

More Marketing Topics

SEARCH thousands of marketing articles, seminars, Take 10, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Sign Up for Get To The Po!nt Newsletters

Unlimited Seminars for a Year

Try PRO Membership and get 35+ online seminars plus access to our whole seminar library.

Try Membership Today

What Our Members Say

CustomersCheck out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Most Recent

Get unlimited access to all of our exclusive marketing resources Try Membership Today
  • Two Ways Search Marketers Can Leverage FacebookSearch Engine Marketing
    "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
  • Spread Your Online Messages OfflineMobile Marketing
    Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A ...
  • Lead Scoring: An Easy Three-Step ProcessLead Generation
    Despite the proliferation of emerging media channels and ever-tightening marketing budgets, notes Chris McArdle at DemandGen Report, "fewer than 10 percent of B2C organizations are using proven techniques to effectively ...
  • Four Ways to Use SlideShare to Boost Your Reach OnlineSocial Media
    It's the social weapon you just don't hear enough about: SlideShare. At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than ...
  • Target Your Marketing Content to Each Stage of the B2B Buying CycleB2B Marketing
    "Marketing doesn't fully understand how buyers use content," warns Paul McKeon in a Pro article at MarketingProfs. "B2B marketing is no longer just in the business of brand management and ...
  • Why 'Spray and Pray' Email Marketing Doesn't WorkEmail Marketing
    Your B2B email marketing program might have a good reason for sending a steady stream of one-size-fits-all messages to prospects. "The idea being that by keeping these folks exposed to ...
  • Use Freewriting to Brainstorm in Three Easy StepsSmall Business
    Whether you've run out of inspiration or simply want to refine a good idea, a freewriting session might be the best way to get your best thoughts on the page. ...
  • Matching Search Strategies to Business Goals: Here's Some HelpSearch Engine Marketing
    "The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all ...
  • Three Ways to Stink at SaaS MarketingHigh-Tech Mktg & Sales
    SaaS [software as a service] companies typically spend more on sales and marketing as a percentage of revenues than their on-premise software counterparts; and for most SaaS providers, customer acquisition ...
  • You Can Calculate the Value of a Customer TweetSocial Media
    Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
  • Four Tips for Making Chatter Into a CRM Power ToolB2B Marketing
    Salesforce.com has released a beta of Salesforce Chatter, its "real-time collaboration cloud" that offers sales teams "a brand-new way to collaborate with people at work." So what exactly does Chatter ...
  • Strategies for Keeping a Positive OutlookMarketing in a Downturn
    People kept asking consultant Tom Peters how they should cope with the negative effects of the economic downturn. He responded with a free, downloadable list of action points offered at ...
  • Beware the Danger of Strategic Shortages: Hot ≠ LovedCustomer Insight
    In a recent article in the Harvard Business Review, Uzma Khan discusses the results of a study she and her colleagues conducted that examined the difference between consumers' wanting a ...
  • Two Key Ways Email Can Boost Results in Other ChannelsEmail Marketing
    "[O]nce you've created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other ...
  • A Four-Part Plan for Harmonious Customer ServiceMarketing Analytics
    "I've recently come across a communication and knowledge management model called DIKW that is about how we act at our jobs," writes Paul Williams at the MarketingProfs Daily Fix blog. ...
  • Three Things You Need To Know About Website DesignSmall Business
    Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, ...
  • Want to Get Your Web Video Seen? Do This. Search Engine Marketing
    "It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That ...
  • Tips for Building a Hot Mobile AppMobile Marketing
    In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will ...
  • Don't Make These Four Mistakes With Your LeadsLead Generation
    As you nurture your leads, it's important to remember what "nurture" means. Because the last thing you want is to treat leads too aggressively, and so create a sense of ...
  • Map Your Twitter Data to Boost Customer EngagementSocial Media
    Chloe Sladden (@ChloeS) of Twitter recently said Twitter was worth more to MTV during the 2009 Video Music Awards than Nielsen was. Twitter worked with MTV to provide illustrated data ...
  • Seven B2B Marketing LessonsB2B Marketing
    What's the easiest way to learn a tactical lesson about B2B marketing? By hearing it from someone who's already learned it the hard way. You gain the knowledge—but avoid the ...
  • When Is It Time to Hire an ESP?Email Marketing
    As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your ...
  • Four Ways to Kill Off Unproductive Aspects of Your BusinessSmall Business
    If you're like most small businesses, you don't spend much time on internal seek-and-destroy missions that identify and kill unproductive elements. That, says Auren Hoffman at the Summation blog, is ...
  • Tech Buyers Get Serious With Social MediaHigh-Tech Mktg & Sales
    Technology buyers are aggressively adopting social media to help them make business decisions—most often using the new social channels to complement traditional decision-making approaches and information sources, according to a ...
  • Ways That Customer Feedback Can Help Product DevelopmentSocial Media
    Incorporating customers' viewpoints into your business isn't just a fresh form of CRM, it can also make existing and future products better. Community manager Dawn Lacallade says her company Solarwinds ...

Results for Marketing Quick Reads » Most Recent: 451 - 475 of 1940
Previous 1 2 … 13 14 15 16 17 18 19 20 21 22 23 24 … 77 78 Next

 

Join over 434,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal