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Marketing Quick Reads: Most Recent

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  • What Would We Do Without You?Mobile Marketing
    You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
  • Does This Look Like Spam to You?Email Marketing
    "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
  • Ready—Set—Deliver High-Tech Mktg & Sales
    Your offer could be good—heck, your offer could be great—but still not compel your email subscribers to take action. Why? What is the magic that leads to great email conversion ...
  • Lessons Learned From a BackpackMarketing Inspiration
    "Let's imagine it's this afternoon, and I suddenly have cause to fly to West Virginia," writes Peter Hartlaub in a post at The Poop blog. "Airline X has a non-stop ...
  • Cheer-in the Holidays!Email Marketing
    "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  • You Don't Drive Me Nuts Anymore!Social Media
    What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking ...
  • Be a Devil This HalloweenB2B Marketing
    Even though things are starting to look up, companies are still a bit wary about spending limited dollars in a tough economy. Might there be a devilish tactic lurking somewhere ...
  • Till Death Do Us PartSmall Business
    If you were to visit the subscription page at The Atlantic magazine's website, you'd find an important note beneath the form for payment information. It reads: "By paying with a ...
  • Prepare to Face a Brave New WorldMarketing in a Downturn
    When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what ...
  • Tell Them a StoryCustomer Insight
    A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example. The CVS outreach campaign ...
  • Just Give Me the Facts, Ma'amEmail Marketing
    When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ...
  • No ExcusesMarketing Analytics
    "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor ...
  • Small Is DutifulSmall Business
    "Ask most people what they like about working with [small B2B companies]," says Steve Adams in an article at MarketingProfs, "and you'll hear answers such as 'their personal approach' or ...
  • Stay Tough, Stay TrendySearch Engine Marketing
    Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
  • Don't Be Guilty by AssociationEmail Marketing
    You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML ...
  • The Big Picture: Consider ItHigh-Tech Mktg & Sales
    These days it seems there's no time to take your foot off the accelerator—even for a few minutes—to consider the big picture: your marketing plan. But while economic uncertainty makes ...
  • From the Mouths of BabesMarketing Inspiration
    "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
  • Just Show Me What You WantEmail Marketing
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  • They Like Us! They Really Like Us!Social Media
    Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  • Must We Really Move Up to Three?B2B Marketing
    Just when B2B marketers felt they had mastered Web 2.0, along comes talk of Web 3.0. Yikes. So what's the talk all about? And must you listen to it? In a ...
  • Never Break the ChainSmall Business
    "With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site ...
  • Would You Like a Tattoo With That?Marketing in a Downturn
    "Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
  • I Just Want to Say Thank YouCustomer Insight
    Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer. Now comes research that digs a bit deeper into ...
  • Is This Stamp-Worthy?Email Marketing
    "Stamps (remember those?) make direct mail work," says Seth Godin in a post at his blog. "Because it costs money to send a piece of junk mail, you'll think two ...
  • How a Minority Can Look Like a MajorityMarketing Analytics
    Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; ...

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