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Marketing Quick Reads: Most Recent

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  • Five Tips for Attaining Editorial ExcellenceContent Marketing
    People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...
  • The Importance of Relevance: A Cautionary TaleEmail Marketing
    "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  • Overcome the Status Quo Barrier Like Malcolm GladwellSmall Business
    "Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, ...
  • Four Questions to Ask About an SEO AgencySearch Engine Marketing
    Adam Singer has heard his share of unimpressive SEO agency pitches over the years. "When reviewing their plans I'm frequently amused by just how ignorant many are to a truly ...
  • Some Do's and Don'ts of Social UpdatingSocial Media
    It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  • Sales Pipeline Metrics to Help Boost Forecast AccuracyB2B Marketing
    Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
  • Why Content Marketing Rules (and What's in It for You)Content Marketing
    "Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC ...
  • Four Timeless Email Copywriting CommandmentsEmail Marketing
    Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you ...
  • How to Bridge the Left Brain-Right Brain Gap In Your Loyalty ProgramSmall Business
    "To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads." What you'll find ...
  • Quick Tricks for Dressing Up Your YouTube VideosSocial Media
    There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that ...
  • The Importance of the Right Offer in Lead GenerationB2B Marketing
    According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect's real problems. "When you fully understand their pain points and ...
  • How to Avoid Four Deadly Email Program SinsEmail Marketing
    "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  • Four Reasons Haters Are Good for Your CompanySmall Business
    Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  • How One Company Fought a High-Ranking 'Scam' Search ResultSearch Engine Marketing
    Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google ...
  • A Social Platform That Serves Your Team Members One at a TimeSocial Media
    There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
  • Five Internet Trends to Factor Into Your 2012 Business PlanB2B Marketing
    In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis ...
  • Do Your Product Suggestions Delight or Alienate Subscribers?Email Marketing
    We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto ...
  • Avoid These Three Twitter Faux PasSmall Business
    A Twitter presence won't cost you anything out of pocket, but getting it right takes time and effort. And that includes avoiding minor errors that can do as much damage ...
  • The Importance of Quality Content to Search OptimizationSearch Engine Marketing
    "Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent ...
  • How to Nurture Brand Advocates and Keep Them LoyalSocial Media
    John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  • A Bold B2B Sales Strategy That Just Might Get ResultsB2B Marketing
    In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading out to meet with prospects: "What will make them say, Yes, ...
  • Why Targeting MattersEmail Marketing
    In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. ...
  • Three Tips for Social Media ROISmall Business
    In the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
  • Four Vital Areas for On-Page SEOSearch Engine Marketing
    On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
  • 'Tis the Season for Holiday BrandingSocial Media
    Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...

Results for Marketing Quick Reads » Most Recent: 26 - 50 of 1940
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