Benefit of Premium membership

Marketing Quick Reads

Access hundreds of our Most Recent resources here. Select any of the popular topics below to narrow your search.

See More Marketing Topics

SEARCH thousands of marketing articles, seminars, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Customer Insight, Email Marketing, High-Tech Mktg & Sales, Marketing Analytics, Marketing in a Downturn, Marketing Inspiration, MarketingProfs Daily, Mobile Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Unlimited Seminars for a Year

Try Premium Plus Membership and get 40 or more online seminars plus access to our whole seminar library.


What Our Members Say

Check out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Most Recent

Get unlimited access to these exclusive marketing resources
  • Give Away the Good StuffMarketing Inspiration
    "If you want to create something very good," says Tom Peters, "it takes time, energy, and sometimes money." That, he argues, is exactly why you should give away your finest ...
  • Do What I Say AND What I DoEmail Marketing
    When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. "Turns out we were breaking ...
  • Dare to Go Viral, Part TwoSocial Media
    Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your ...
  • You Come Here Often?B2B Marketing
    "Blogs, wikis, podcasts, vodcasts, social networks, mobile[s] … webinars, e-newsletters, print magazines, trade shows, RSS feeds, industry websites …" These are just some of the channels now available for meeting ...
  • Kickin' it Old SchoolSmall Business
    "Digital marketing has become the way to communicate in the 21st century," says Elaine Fogel in a premium article at MarketingProfs. "Social media, email, search engine marketing, interactive marketing, blogs, ...
  • What Am I, Chopped Liver?Customer Insight
    It looks like companies may talk the talk of customer service, but not that many walk the walk. That's the finding of a recent study by the CMO Council. As ...
  • Hey, Pop! We Can Do This!Email Marketing
    According to Kara Trivunovic and Andrew Osterday, most mom-and-pop businesses can't do much with email marketing advice that concentrates on sophisticated topics like multivariate testing, dynamic content development and data ...
  • Put Away Your Unreliable MirrorSmall Business
    If you're looking for good business advice, says Drew McLellan, don't look in the mirror. "I know what you're thinking," he says. "You are the one in a million business ...
  • Have Your Cake and Eat It, TooSearch Engine Marketing
    Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
  • Come As You AreMarketing Inspiration
    A recent McDonald's ad sets a scene many of us see every day, but throws in a twist. Two cultured-looking men are reading at a table in a highbrow coffee ...
  • That Bounce Ain't So SoftEmail Marketing
    "Most email marketers do not view soft bounces as being a major cause for concern," says Dela Quist in the UK DMA Email Marketing Council newsletter, "so rarely, if ever, ...
  • Are You Ready for Total Recall?Marketing Inspiration
    It's hard to believe, but only fifteen years ago almost no one used email in the course of a business day. Today, meanwhile, we can't imagine life without a mobile ...
  • Don't Look PhishyEmail Marketing
    You know you're on the up-and-up, and that your email messages contain legitimate offers for actual products or services. Unfortunately, though, you're often sharing inbox space with fraudulent messages that ...
  • Dare to Go Viral, Part OneSocial Media
    There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
  • Playing Big-Time TagB2B Marketing
    According to a recent post by Andy Hasselwander at the B2B Marketing Confidential blog, Microsoft's biggest announcement at the Consumer Electronics Show in January was their version of QR codes ...
  • Como Se Dice 'Brand Loyalty'?Small Business
    According to Jorge Aguilar and Andrew Pierce, the Hispanic population in the United States will surpass that of their white non-Hispanic compatriots by 2030. And, argue the pair in ...
  • Brand 'Em, and Let 'Em Roam FreeCustomer Insight
    We are exposed to people interacting with their favorite brands every day—for instance, commuters drinking bottled water. Might these glimpses of others using common brands influence our own brand choices? ...
  • That's Too Fwd:Email Marketing
    When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this ...
  • Enough Is More Than EnoughSmall Business
    You've just read the first draft of a press release and you can already see where you want to make a few edits. The lede needs more punch. Your audience ...
  • Write? Right!Search Engine Marketing
    How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
  • The Chart to the RescueMarketing Inspiration
    When gas prices spiraled toward the stratosphere, car-rental companies saw a distinct change in their customers' reservations strategies. Chris Payne, Dollar Thrifty's senior manager of corporate communications, offered this explanation ...
  • Enough, Already!Email Marketing
    In a post at the ExactTarget blog, Nate Romance recounts a visit with his tech-savvy mother, a woman who makes frequent online purchases through sites like Craigslist and Amazon. While ...
  • Get Your GoatMarketing Inspiration
    In a video post at the Church of the Customer Blog, Jackie Huba and Ben McConnell use the example of a goat-milk carton (that's right: a goat-milk carton!) to underscore ...
  • Take This QuizEmail Marketing
    It's always good to pause for reflection, and Mark Brownlow of Email Marketing Reports has grouped 27 questions you might ask yourself into thematic categories, along with links to insightful ...
  • What Do We Do Now?B2B Marketing
    "Given the lackluster sales that most B-to-B catalogers are experiencing, many are wondering just how happy, or sad, 2009 will be," Terence Jukes writes in an article at Catalog Success. ...

Results for Marketing Quick Reads » Most Recent: 476 - 500 of 1162
Previous 1 2 … 14 15 16 17 18 19 20 21 22 23 24 25 … 46 47 Next

 

Sponsored Links

Buy a Link Now

Join over 350,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.