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Marketing Quick Reads: Most Recent

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  • A Smart Three-Step Process for Responding to ProspectsB2B Marketing
    Lead-gen alert: B2B prospects are "sick and tired of the sneaky ways being used to get their information so a salesperson can 'help' them," writes Dale Underwood in a post ...
  • Tips for Protecting Profits in Down TimesMarketing in a Downturn
    "Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit," writes Paul Stein in an article at MarketingProfs. "If you're not ...
  • Wake up Your Customers with New SubcategoriesCustomer Insight
    At first look, the task of arranging a category of products for your customers to choose from may seem to be relatively simple, say the authors of a new research ...
  • One Easy Way to Make Your Emails More ReadableEmail Marketing
    Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or ...
  • Blogging for Dollars: Retweets Are Nice, but Business Is BetterMarketing Analytics
    "You are cranky, it's been a long day, you need to vent," writes Mack Collier at The Viral Garden. "So you write a nice stress-relieving post to your blog. Totally ...
  • 'I'm Sorry': Three Ways to Say It to CustomersSmall Business
    No matter how excellent your company's product or service, and no matter how outstanding your customer service team, you will encounter disgruntled customers. It's a fact of life. And, warns ...
  • Tips for Comparing Your Site to Competitors: Do You Stand Out?Search Engine Marketing
    In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
  • Boost Customer Service With a Little Digital MagicMobile Marketing
    Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the ...
  • Four Ways to Be an Indispensable Resource to ProspectsLead Generation
    "One of today's hottest B2B marketing topics, along with social media, is content," writes Susan Fantle in a guest post at Marketfish. And if you want your content marketing program ...
  • How Open Should You Be in Social Media?Social Media
    One of the challenges facing businesses today is deciding how open to be in online communities. Well, here's some good news: Openness in social media can vary. Businesses can start slow ...
  • Three Ways to Make Email a Lead-Generation MachineB2B Marketing
    "Social media is all the rage these days, and I'm in complete agreement that it should be part of your campaigns—but let's not overlook the power of email," writes Chad ...
  • Four Email Must-Do Principles to Boost ResponseEmail Marketing
    As email becomes ever more prominent in the typical marketing mix, we can expect a few slip-ups and oversights. According to Max Kalehoff—writing at the AttentionMax blog—telltale symptoms of lax ...
  • Four Lessons from Posh Real-Estate AgentsSmall Business
    If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for ...
  • Web Tools to Help You Stay a WinnerSearch Engine Marketing
    With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites ...
  • Summer Studies: Building a Business CaseHigh-Tech Mktg & Sales
    The slower months of summer can be a great time to write up case studies of successful projects you've done this year but haven't had time to brag about. The ...
  • Social-Media Rules of EngagementSocial Media
    You hear a lot of talk about the need for openness and transparency in the social-media space, but what does it really mean to be transparent? According to Charlene Li ...
  • Four Ways to Track the People Yakking About YouB2B Marketing
    Face it: In today's world of blogs and social media, all company content—direct mail, ad copy or even personal correspondence—can become online content on view to millions. So warns Frank ...
  • How to Keep Your Customer Experience Efforts on TrackMarketing in a Downturn
    There's a good chance your company has responded to the recession with an increased commitment to providing an exceptional customer experience. Such efforts might address systemic issues like "poorly designed ...
  • Three Smart Ways to Extend Your Brand Customer Insight
    "Many of the successful new product introductions each year are brand extensions, such as Apple's iPhone, Godiva coffee, and Jeep strollers," one group of researchers recently wrote. However, not all ...
  • Gain Icon Status OvernightEmail Marketing
    "Adding social-media icons to your email campaigns … takes just a few seconds," writes Jim Hitch at the Emma blog, "but it can increase your reach and help you identify ...
  • Get Some Family ValuesMarketing Analytics
    Your B2C business might ignore anyone who doesn't fit the profile of your usual customer. Why, for instance, would you target recent graduates when you normally sell your product or ...
  • Watch What You SaySmall Business
    When you work with contractors such as copywriters and Web designers, you might not realize that certain casual statements can earn you membership in the "difficult client" category. Rick Sloboda ...
  • Time to Beef UpSearch Engine Marketing
    You may be wondering about the evolution of SEO—and whether you'll get left behind as it grows in sophistication. Well, you're not alone. A recent interview with Nathan Thompson at the Inbound ...
  • Find Your Glory StoryMobile Marketing
    Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine ...
  • Stay in the LeadLead Generation
    "[L]et's assume that your current lead generation efforts cost $100,000 and generate 50,000 leads," says Pat McGraw at his blog. "[T]hat's a cost per lead of $2. But if your ...

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