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Marketing Quick Reads: Most Recent

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  • Who Are You? Who Who Who Who?Social Media
    One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense ...
  • Caution: This Could Be a TrapB2B Marketing
    The best that most B2B companies achieve with their online marketing programs is "average performance through a favorite tactic and/or advertising partner," states Ben Hanna in a post at the ...
  • Baby, Please Don't GoEmail Marketing
    When people click on your unsubscribe button, there's a good chance it takes them to a preference page where they can confirm the unsubscribe request, or adjust their subscription to ...
  • If We Do Say so OurselvesSmall Business
    "You might have noticed a trend in more and more marketing," writes Rohit Bhargava at the Influential Marketing Blog, "where large brands are featuring real people and actual employees in ...
  • Debunking Top PPC MythsSearch Engine Marketing
    A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his ...
  • Maximize Sales 2.0 Information High-Tech Mktg & Sales
    Social technologies, which have permanently changed consumer buying habits, have begun to influence B2B buying as well. Prospects compare prices online, use professional and social networks to get third-party opinions ...
  • It's a Virtual Love Shack!Social Media
    In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of ...
  • Mobile App or Site? Choose With Care.B2B Marketing
    Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding ...
  • Where's That Lemonade Recipe?Marketing in a Downturn
    Even in the best of times, most of us would like to pretend a failed project never happened. And when something goes wrong in an economic downturn, there's an even ...
  • Now That's a Serious TradeoffCustomer Insight
    As direct marketers know all too well, the obligation to collect taxes from Internet and catalog sales depends on whether a retailer has a "physical presence" in a customer's state. ...
  • This Won't Hurt a BitEmail Marketing
    "My dentist is Dr. Matt Stohl of Foothill Dental," writes DJ Waldow in an article at MarketingProfs. "As an email-marketing nut, instead of critiquing how he administers Novocaine or how ...
  • Tell Me What You Really ThinkMarketing Analytics
    Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight ...
  • Ginger or Mary Ann?Small Business
    In a post at Copyblogger, Sonia Simone put an interesting twist on the perennial question "Ginger or Mary Ann?" by asking whether your blog is the sexy-starlet or the wholesome ...
  • A Map to Build a Dream OnSocial Media
    Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
  • Trust Me on ThisB2B Marketing
    "Trust is one the hardest things to build into the 'blink' factor on a website," says Patsi Krakoff in a recent post at the Writing on the Web blog. "It's ...
  • When Plain is GoodEmail Marketing
    If we were to suggest plain text for your next email campaign, you'd probably laugh in our faces. "The superiority of HTML email to plain-text email for driving response has ...
  • Freaky FridaySmall Business
    The editors of Fortune came up with a fun idea for the magazine's "Best Companies to Work For" issue: Invite the CEOs of two employee-friendly retailers to trade places for ...
  • Show 'em That SEO Sparkle!Search Engine Marketing
    In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, ...
  • High-Tech Webinar SuccessHigh-Tech Mktg & Sales
    Looking for ways to introduce a new product or solution—or generate business leads? Hosting a webinar is a relatively easy and inexpensive option, provided your goals are defined at the ...
  • Make Your Brand a Video StarSocial Media
    Mitchell Harper of BigCommerce recently wrote a cool piece on Mashable detailing how companies can use YouTube to boost their brand SEO. Step One? Consider creating a YouTube channel, he ...
  • Will You Retweet This, Please?B2B Marketing
    As most serious Twitter users know, a retweet (often denoted by an "RT") is the sincerest form of flattery on the popular social-media network, writes Mousa Ackall in a post ...
  • Do I Really Want to Hear This?Marketing in a Downturn
    Does your marketing content tell buyers what they want to hear—or only what you want to say? Writing at the Marketing Interactions blog, Ardath Albee reports on a study that ...
  • Ease Their Separation AnxietyCustomer Insight
    Conflicting views exist on the desirability of "service separation" for customers, say the authors of a new research report. Service separation occurs when a customer is "absent" from the "production" ...
  • It's OK to Count Me In for NowEmail Marketing
    "Responsible consumer marketers have adopted an 'opt-in' email policy for determining who receives their marketing messages," writes Ruth Stevens at the Harvard Business Review blog. Unless customers give ... permission ...
  • Give 'Em the Third DegreeMarketing Analytics
    "Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age," opines Avinash Kaushik at Occam's Razor, before quickly noting that it isn't ...

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