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Marketing Quick Reads: Most Recent

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  • Just Call It the YouHouseSocial Media
    Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn't stop there. Just ...
  • Get Those Happy Customers Yakkin'Small Business
    "[M]any companies hesitate to launch customer case studies because they worry about imposing on their best customers," say Barbara Bix and Olga Taylor in an article at MarketingProfs. "To their ...
  • I Make the Decisions Around HereCustomer Insight
    Oh, the dreaded negative customer review: shoppers love to read it, and marketers live in fear of it. Marketing teams across the land have been trying to develop strategies for ...
  • Getting Past the BouncerEmail Marketing
    No matter how good the offer in your email is, you won't see any results if subscribers don't receive your message. This reality makes deliverability an extremely high priority. Neil ...
  • So You Wanna Be a Swan? Small Business
    "We're duped into believing that the pretty, the pristine, and the perfect get all the perks, all the breaks, all the glory," says Vicki Kunkel in her book Instant Appeal. ...
  • Bandage, PleaseSearch Engine Marketing
    All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
  • They Can't Drive 55Marketing Inspiration
    If your B2B product or service has a lengthy sales cycle, you've probably developed an excellent program for nurturing leads until a prospect decides to pull the trigger. But what ...
  • The Art of CourtshipEmail Marketing
    Some email marketing practices should always be avoided. "There are a hundred ways to skulk around, to collect email addresses, to write clever privacy policies or to argue about whether ...
  • Don't You Dare Disappoint 'EmMarketing Inspiration
    If you attend as many conferences as Mack Collier, you'll develop a keen sense of factors that make the difference between a successful event and an also-ran. In a post ...
  • C'mon: If You Show Me Yours, I'll Totally Show You MineEmail Marketing
    While you know you shouldn't measure the success of your email marketing programs against results achieved by other businesses, learning about average open, click-through and conversion rates can be a ...
  • Try the Escape HatchB2B Marketing
    "Surviving or Escaping? This is a discussion I've been having with a lot of my friends in online lead gen and B2B sales," reports Bill Rice in a recent Better ...
  • Cut Back, but Don't CancelSmall Business
    In a post at Harvard Business Online, John Baldoni worries about the impact budgetary cutbacks will have on corporate meetings this winter. "I hear from colleagues in the communication business ...
  • Get Wired and Get HiredSocial Media
    The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  • Monkey See, Monkey ChooseCustomer Insight
    Social scientists have long been intrigued by the human tendency to mimic the behavior of others. Research has shown that people automatically mimic other people's posture, mannerisms and facial expressions ...
  • Turning Digital into Gold Email Marketing
    While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
  • Some Extremely Bad WordsSmall Business
    In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing ...
  • Searching for the SearcherSearch Engine Marketing
    Many marketers erroneously go about hiring an SEM firm as they would an ad agency. But according to Rimm-Kaufman Group's George Michie, the process is more akin to hiring a ...
  • This Press Release Is Off the RecordMarketing Inspiration
    Most of us would agree that the entire point of a press release is getting media outlets to report on its contents. The more coverage, the better. So imagine David ...
  • A Tale of Two EmailsEmail Marketing
    In a post at the Emma blog, Jim Hitch tells the story of two emails he received within 20 minutes of each other. "They're similar at first glance," he says. ...
  • Beware: It's a Social-Media Gold RushMarketing Inspiration
    Back in December, Geoff Livingston and Beth Harte created a lighthearted blog post entitled "Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger." With the wild ...
  • Love the MIMEEmail Marketing
    In a wide-ranging video interview with BNET, strategist RJ Talyor of ExactTarget discusses a range of email marketing issues, and provides insight on the best way to handle messages sent ...
  • I Just Came to Hang OutB2B Marketing
    "Social media, like any new marketing channel, is a sticky slope for B2B marketers," says Justin Hitt in a recent blog. "I personally prefer keeping social media 'business social' rather ...
  • Take a Page from RedbookSmall Business
    In a guest post at the HubSpot blog, Paul Gillin argues that women's interest magazines like Redbook face the same basic challenge as your online properties: grabbing a distracted person's ...
  • Mobile Marketing Mavens, Oh My!Social Media
    Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
  • Make Extensions Work for YouCustomer Insight
    Brand extensions are a popular promotional tactic with marketers. It just feels safe to promote a new product by piggy-backing it with a proven winner. But what type of extension ...

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