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Marketing Quick Reads: Most Recent

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  • Know How to Hold 'EmEmail Marketing
    "It probably comes as no surprise," say Kara Trivunovic and Andrew Osterday in an article at MarketingProfs, "[that] the process of acquiring new customers comes with one of the higher ...
  • You Oughta Be in PodcastsSmall Business
    Gary Vaynerchuk is a podcast natural—the affable, energetic wine aficionado has become an Internet superstar by producing entertaining reviews for his Wine Library series. "Because they give relevant information, the ...
  • Too Much of a Good ThingSearch Engine Marketing
    A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
  • Make the Most of Your SpotsMarketing Inspiration
    Like most of us, Christina Kerley (a.k.a. CK) will admit that she uses her digital video recorder to whiz past commercials on recorded programs. "So when I find a commercial ...
  • Who Wants Seconds?Email Marketing
    "One of the little secrets in email marketing is that it's not the same people opening your emails each time," says Mark Brownlow in a post at Email Marketing Reports. ...
  • The Blind Tweeting the BlindMarketing Inspiration
    "I've often written about 'NASCAR Blindness,'" says Alan Wolk in an intelligent post at MarketingProfs' Daily Fix blog, "the strongly held belief that if no one in your little bubble ...
  • Stood Up at the AltarSmall Business
    Because your customers will abandon online purchases if they encounter a tedious checkout process, it's critical to make your e-commerce functionality simple and efficient. In a post at the Conversation ...
  • Check This OutEmail Marketing
    "Do you ever get that nervous feeling when you click to launch your email marketing campaign?" asks Janine Popick in a recent post at the VerticalResponse blog. "You do it, ...
  • We're Corporate! We're Capable! B2B Marketing
    "To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas," writes Dave J. in a recent B2Blog post. "Immediately, I was ...
  • Bear Market? Change Your Tune!Social Media
    Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
  • I'm Ignorant. I'm Blissful. Shut Up.Customer Insight
    Ah, chocolate. Who doesn't love it? Short of an ice cream cone, nothing produces an instant state of bliss better than a good chunk of the sweet stuff. Now, a ...
  • Sometimes, Less is MoreEmail Marketing
    When your subscribers cut back on spending, you might be tempted to compensate for lost revenue by stepping up your email campaigns. But be forewarned: It's a potentially hazardous strategy. ...
  • Get SoberSmall Business
    When you have a great idea—a true light-bulb moment—you don't want to be bothered with pesky marketing research that tells you it won't work. "People who really, really want to ...
  • Make Friends with the Great DisruptionMarketing Inspiration
    In a recent post at Harvard Business Online, Scott Anthony coined the term Great Disruption to describe our current economic climate. "In the Great Depression," he reasons, "demand, output and ...
  • That's Definitely Worth the Price!Search Engine Marketing
    You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
  • Mix It Up, PeopleSmall Business
    In a post at the HubSpot blog, Prashant Kaw says his small education-oriented Web site has achieved remarkable Google rankings in a category loaded with heavyweight competitors. His dependence on ...
  • It's a Brand New Day!Email Marketing
    If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes!  A new year, with consumers anxious for a new start, is a great time ...
  • Show Me Your Sense of UrgencyMarketing Inspiration
    In a post at her Conversation Agent blog, Valeria Maltoni recounts how a Skype call to her family in Italy went horribly wrong on Christmas day. "My account is set ...
  • Just Say No to Comment SpamSmall Business
    If you read blogs on a regular basis, you've seen comment spam. There are the obvious offenders (those people, for instance, who work their way around the blogosphere leaving generic ...
  • Go gif in a Jiffy!Email Marketing
    "It can be done, I've seen it," says the Email Karma blog of Goodmail's email certification platform, which now enables users to include video in email messages. "However," the blog ...
  • Time to Polish That B2B StarB2B Marketing
    It's a brand new year! Time to start fresh, set new goals—and write 52 dry-as-bones B2B blog posts. But wait. The words "B2B blog" don't have to strike dread in ...
  • Don't Just Use It, USE It!Social Media
    On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
  • The End of TV Ads? Not so Fast.Customer Insight
    The advent of DVR technology struck fear in the hearts of advertisers worldwide. Suddenly, viewers were able to fast-forward through TV commercials! A sad truth quickly emerged: when given the ...
  • Wow, It's Half Full After All!Small Business
    "When it comes to marketing budgets, more is always better than less," writes Adam Cahill in a refreshingly honest column at ClickZ, "so let's not pretend this is a 'glass ...
  • Boost That ROI Right Now!Email Marketing
    "The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such ...

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