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Marketing Quick Reads: Most Recent

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  • LinkedOutSmall Business
    Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
  • Make This List, and Check It TwiceSearch Engine Marketing
    If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  • Try an Event-Driven EmailEmail Marketing
    In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an ...
  • Marketing Gets SaaS-syHigh-Tech Mktg & Sales
    If you are assessing your company's readiness to add SaaS providers to your partner base, it's important to consider the strategic differences that underlie a SaaS strategy. "You'll need to ...
  • You Can't Not Hire MeMarketing Inspiration
    Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
  • Death by Email: A Quick How-toEmail Marketing
    There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine ...
  • STAMP Out the Ad NoiseSocial Media
    Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  • Oh, Yeah? Give Me One Good Reason.B2B Marketing
    "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  • Peripheral VisionSmall Business
    If we were to ask you to describe your competition, you'd probably talk about companies that do exactly what you do. The owner of an Indian restaurant will discuss other ...
  • Are You Paranoid Enough?Marketing in a Downturn
    As the economy shows signs of an upturn, it may be OK to breathe a slight sigh of relief. But only a slight one. This story from the past will ...
  • Wow, They Go on Forever!Customer Insight
    Last week, we explored how merchants offering fewer product selections this holiday season may want to stress the quality of their selections to keep customers interested. Now comes interesting ...
  • Get Out That RakeEmail Marketing
    "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The ...
  • Better Than a Magic 8 BallMarketing Analytics
    "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  • What I'm Trying to Say Is…Small Business
    "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  • Expand Your Local HorizonsSearch Engine Marketing
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...
  • It's a Secret (Wink, Wink)Marketing Inspiration
    According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
  • This Will Be on the TestEmail Marketing
    "Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part ...
  • Consultative Selling: Staying Above the FrayHigh-Tech Mktg & Sales
    The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit ...
  • Don't Jerk Me AroundMarketing Inspiration
    If we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up ...
  • Anecdotally SpeakingEmail Marketing
    Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...
  • Don't You Dare Dis My Babble!Social Media
    This summer, Pear Analytics released a study that got plenty of play in the Twitter/blogosphere. According to the Pear research, 40.5 percent of the messages published on social-media-darling Twitter are ...
  • Active Headlines Get More AttentionB2B Marketing
    Fact No.1 That We All Know: Providing free content such as whitepapers or research reports can be a great B2B lead generator. Fact No.2 That We All Know: B2B marketers' ...
  • I Don't Care What You Think, I Call a Do-OverSmall Business
    It's going to happen sooner or later—a misprint will offer your product or service for a ridiculously low price that's too good to be true. Not long ago, writes Jackie ...
  • Daft Punk Plays HereMarketing in a Downturn
    It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As ...
  • Small Quantity? Then I Expect Quality.Customer Insight
    As we approach the holiday season, wary merchants may be limiting their inventories so as not to be left with huge amounts of unsold product in the new year. The ...

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