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Marketing Quick Reads: Most Recent

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  • Five Rules for Your New Company's PlaybookSmall Business
    You're ready to strike out on your own and start a small business. But before you do, you need to create a detailed playbook. "I think of a business plan ...
  • How to Evolve With the New Rules of SEOSearch Engine Marketing
    "Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...
  • Five Ways to Make Your Website Tablet-FriendlySocial Media
    You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of ...
  • Three Ways to Maximize Lead ConversionB2B Marketing
    As social networking channels gain more and more momentum, there's a good chance you've seen a serious uptick in new inbound leads. "[W]hat happens once you get them?" asks Sammy ...
  • How to Keep the Subscribers You Already HaveEmail Marketing
    The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won ...
  • What Your Content Marketing Can Learn From EmailSmall Business
    Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog ...
  • Four Tips for Promoting Content Marketing to the C-SuiteSearch Engine Marketing
    "You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know ...
  • Tips for Launching a Successful Networking EventSocial Media
    There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides ...
  • Three Core Qualities of B2B Digital MarketingB2B Marketing
    As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
  • The Hazards of a 'Bad News' Email Subject LineEmail Marketing
    There's a good chance you've gotten email with the phrase "bad news" in the subject line.  "It has been used by a number of Internet marketers to increase response rates, notably ...
  • Four Online Tips for Offline CompaniesSmall Business
    We live in an age when many companies have an online-only presence. "But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the ...
  • Five Ways to Optimize Your BlogSearch Engine Marketing
    If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
  • Your 12-Step Social Action PlanSocial Media
    Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
  • Three Ways B2B Mobile Apps Can Boost Client ServicesB2B Marketing
    "The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon ...
  • Don't Let Google+ Catch You by SurpriseEmail Marketing
    This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  • What You Can Learn From Steve JobsSmall Business
    "Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
  • Optimize for Bing: Four Key TipsSearch Engine Marketing
    Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
  • How to Be a Successful Anti-EngagerSocial Media
    Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may ...
  • Five Steps to Clearly Defining Your Brand in a Digital WorldB2B Marketing
    As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
  • Three Lead Nurturing Email Tips From MarketingProfsEmail Marketing
    If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom ...
  • Three Rules for Ideation SuccessSmall Business
    How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
  • Three SEO Tips for FranchisesSearch Engine Marketing
    "In the United States, the franchise industry accounts for almost 40% of all retail sales," writes Dedric Polite at the HubSpot blog. "Unfortunately, many franchise companies with large networks of ...
  • Four Game-Developer Tips That Work for Marketers, TooSocial Media
    It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it ...
  • Three Tips for Tradeshow SuccessB2B Marketing
    "Many have pronounced tradeshow marketing dead," writes Bob Hebeisen at MarketingProfs. "But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your ...
  • How to Build Your Email List With a Sweepstakes CompetitionEmail Marketing
    "Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...

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