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Marketing Quick Reads: Most Recent

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  • Put Your Metrics to Work for YouEmail Marketing
    In a recent article for MarketingProfs, Karen Talavera discussed the importance of measuring metrics that matter, and outlined the difference between process metrics and contribution metrics. In a follow-up article ...
  • Use the Right ToolsMarketing Analytics
    In a post at Harvard Business Online, Scott Anthony recalls a client who read a magazine article suggesting a focus on quantitative research for businesses with limited resources. He wanted ...
  • Oh, No, Not Her Again!Small Business
    "Eighty-seven-year-old Gladys has a reputation among her fellow retirement community members," write Marilyn Shuttle and Lori Jo Vest in the first chapter of Who's Your Gladys? "She's known as a ...
  • Searchers to Subscribers to FansSearch Engine Marketing
    "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active ...
  • We'll Have a Gay Old TimeMarketing Inspiration
    We've seen Sarah Haskins critique advertising that patronizes women, and now it's time for Bryan Safi's take on commercials that handle gay topics with varying degrees of respect. In this ...
  • 3-2-1 Blast Off!Email Marketing
    If you read many email marketing blogs, you've probably noticed their authors tend to hate the word "blast." Scott Cohen is no exception, and—in a post called "The Naughtiest Word ...
  • 'Oh, and Here's Another Neat Thing...'High-Tech Mktg & Sales
    Heard those words in a software demo lately? Regardless of how important the demo can be in a complex B2B sale, it's not hard for you, or your customers, to ...
  • Monetize ThisMarketing Inspiration
    "We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
  • OK, OK, so I Screwed UpEmail Marketing
    Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
  • That Looks, Sounds, Feels, Smells, Tastes Nice!B2B Marketing
    "If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them ...
  • Color Me BeautifulSmall Business
    If we asked you to name the company associated with the term "Big Blue" you'd probably reply "IBM" without a moment's hesitation. And in an article at MarketingProfs, William Arruda ...
  • Get Out On That Dance Floor!Marketing in a Downturn
    "It seems to me that this is the time when marketers should be pushing the envelope, yet it seems like most aren't," says DJ Francis in a post at the ...
  • Spooky, Yes, but It WorksCustomer Insight
    In a recent post at ClearAction's Customer Experience Optimization blog, Lynn Hunsaker cites a troubling stat from Accenture's Delivering on the Promise study. Though 75% of surveyed executives viewed their ...
  • You Make It Easy to Stay FriendsEmail Marketing
    When your company generates revenue from annual subscriptions or memberships, renewal rates are critical to your bottom line. To keep them high, Winston Bowden recommends email programs that use date-based ...
  • I Get SentimentalMarketing Analytics
    "The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression," writes Alex Wright in a recent ...
  • It's Not You, It's ThemSmall Business
    According to Ian Lurie, what you don't know about your customers can lead to ineffective website design and, consequently, lost sales. In a post at ...
  • It Doesn't Have to Be Either-OrSearch Engine Marketing
    A question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in ...
  • Your Husband: Slightly Dumber Than a DogMarketing Inspiration
    Comedian Sarah Haskins is back with another Target Women video at Current TV that skewers gender-based advertising clichés—this time it's the Doofy Husband. "Being a woman isn't easy," she says ...
  • Caution: This Is NOT a DIY ProjectEmail Marketing
    While enjoying a recent meal out, Richard King got into a friendly conversation with a fellow diner about his work in email marketing. "After 15 minutes our discussion [came to] ...
  • Whitepapers: Publish AND Promote, or PerishHigh-Tech Mktg & Sales
    For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
  • Speaking of MarketingMarketing Inspiration
    "Have you ever been in a conversation with other marketers," asks Beth Harte in a post at the Daily Fix blog, "and you get the sense that even though you ...
  • Oh, No You Don't!Email Marketing
    When David Meerman Scott signed up for email alerts about launches and events at the Kennedy Space Center, he didn't expect getaway offers from Delaware North Companies Parks & Resorts, ...
  • Fist-Bump Your Card-Stack Into OblivionSocial Media
    The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the ...
  • Why Not Quantity AND Quality?B2B Marketing
    When Melissa Marron recently checked out the lead-generation-related results of the MarketingProfs' Marketing ROI & Performance Evaluation Study, it prompted her to ask this question of her fellow B2B marketers: ...
  • Turn That Follower Into a RetweeterSmall Business
    "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...

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