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Marketing Quick Reads: Most Recent

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  • Stand Up to Stand OutMarketing in a Downturn
    According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's ...
  • Tried-and-True or Just Plain Blah?Customer Insight
    Everywhere we look, ever since we can remember, we see that price ending: .99. But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing ...
  • Hey! Is This a Bait-and-Switch?Email Marketing
    In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
  • Is Your Store for Barry or Jill?Marketing Analytics
    In Competing on Analytics: The New Science of Winning, Thomas Davenport and Jeanne Harris explain how Best Buy used data collected on 60 million U.S. households to create eight customer ...
  • Viral, ShpiralSmall Business
    You've almost certainly seen, or heard about, the YouTube video of a Minnesota wedding in which the bride, groom and their attendants dance and tumble down the aisle to Chris ...
  • When the Honeymoon Is OverSearch Engine Marketing
    "Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to ...
  • Have You Ever Noticed…?Marketing Inspiration
    A recent ad from Carnival Cruise Lines shows an average-looking guy in a red, white and blue track suit as he wanders around a ship, sniffing everything in sight: the ...
  • Now, That's a Good TeaseEmail Marketing
    Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with ...
  • The Truth HurtsHigh-Tech Mktg & Sales
    On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's ...
  • You Broke It, You Fix ItMarketing Inspiration
    "While Dave Carroll was flying from Nova Scotia to Nebraska he had his Taylor guitar ruined," says the Huffington Post. "After a protracted attempt to get United to pay for ...
  • Don't Try That Around HereEmail Marketing
    Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
  • Yum! That Smells Good!Social Media
    Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  • Think of It as Home ImprovementB2B Marketing
    "Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
  • Your Proposal: Don't Phone It inSmall Business
    Many companies treat a request for proposal (RFP) as if it's a necessary and tedious evil—something you whip together or repurpose from an existing document with cut-and-paste indifference. But Gwyneth ...
  • Time to Turn This Ship Around!Marketing in a Downturn
    "Reality dictates that business turnarounds require economic rebounds," says John Baldoni in a post at Harvard Business Online. "No leader can tweak his operation into success; you need customers to ...
  • Paralysis by AnalysisCustomer Insight
    Careful, now: New research posits that consumers may suffer paralysis by analysis if they aren't allowed to trust their guts when making buying decisions. In a recent post at the ...
  • Show Me the Numbers That CountEmail Marketing
    "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
  • You've Come a Long Way, BabyMarketing Analytics
    "The use of mathematics in marketing seems to be one of the hot topics today," begins a post at The DoubleThink blog. "But is it that new? Not really." The ...
  • Gesundheit!Small Business
    In a premium article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  • A Match Made in E-Heaven: Twitter and EmailHigh-Tech Mktg & Sales
    While vigorous debate continues over Twitter's real business value—and its long-term viability—high-tech executives and marketers are experimenting with Twitter today, using it to nurture relationships and improve their visibility by ...
  • Champagne Taste, Beer BudgetMarketing Inspiration
    Would you dicker with a waiter about the price of a steak entrée? Or ask a hairdresser to give you highlights for free? Or expect a cashier to sell you ...
  • Find Out What It Means to MeEmail Marketing
    In a post at Deliverability.com, Andrew Kordek acknowledges the ongoing push for relevant email campaigns—sending the right message to the right person at the right time. But despite these discussions, ...
  • Blog, Meet Tweet. Now, Mesh!Social Media
    Here's happy news for intrepid marketers seeking to more easily manage their brand reputations and promote their fab companies: in partnership with Sawhorse Media, Technorati has launched Twittorati, "where the ...
  • Viewing B2B in 3DB2B Marketing
    In the B2B space, developing customer insight is not a simple proposition, says Andy Hasselwander in a recent post at B2B Marketing Confidential. The reason itself is simple: "Companies are ...
  • The Funnel Sprung a LeakSmall Business
    "Many senior sales executives are still looking for a predictable flow of leads at the end of a lead acquisition and nurturing 'funnel,'" says Francois Gossieaux in a post at ...

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