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Marketing Quick Reads: Most Recent

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  • Three Tips for One-to-One MarketingSmall Business
    "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  • Three Ways That Monitoring Social Media Can Help PPC CampaignsSearch Engine Marketing
    "Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
  • The Secret to Shorter, More Effective MessagingSocial Media
    Observing that the typical short (<25 word) marketing message produces almost nothing of value, Adele Revella has set herself to correcting this grave error. According to Revella, the typical business product ...
  • Three Keys to Maintaining Google-Style Business InnovationB2B Marketing
    In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of ...
  • Five Tips for Creating Emails That Subscribers Want to ShareEmail Marketing
    When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at ...
  • Three Ways to Avoid Disastrous Customer Service Small Business
    "The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews ...
  • Three Tips for Tapping the SEO Power of Online EvangelistsSearch Engine Marketing
    "Every brand wants a cadre of evangelists who can help sway millions of readers with product reviews, blog posts, videos, tweets, etc.," write the Ivy Worldwide team in an article ...
  • Ten Facebook Marketing Myths (and Realities)Social Media
    Facebook marketing looks simple from the outside, but there are clear winners and losers. Some brands see success (IKEA), some don’t (Nestlé post-Greenpeace attack). Clearly there are rules to follow when ...
  • Six Traits of an Effective B2B Social Media ConversationalistB2B Marketing
    As we leave the summer behind and gear up for a fresh, crisp autumn B2B marketing push, here's a quick question to ponder: How's that social media outreach going for ...
  • How a Typo Can Hurt Your BusinessEmail Marketing
    "Have you noticed spelling errors on the websites of major, legitimate retailers and/or service providers?" asks Julia Rubiner in the Editorial Emergency newsletter. "The answer is almost certainly 'no.'" Large ...
  • Overcoming the Small Business Inferiority ComplexSmall Business
    "Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point," writes Rohit Bhargava at ...
  • How to Be a Great Panel ModeratorSocial Media
    Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
  • Three Tips for Making a Business SocialB2B Marketing
    IBM is a prime example of a major enterprise that has flourished over the years as a social business. Its social roots go way back: In the 1970s, its mainframe ...
  • Four Ways to Remove Attention Barriers From Email CampaignsEmail Marketing
    "People have limited attention to spare," writes Mark Brownlow at Email Marketing Reports. "They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something ...
  • What Can Your Referral Program Learn From Roku?Small Business
    "Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
  • Four Mistakes of the SEO NoviceSearch Engine Marketing
    "As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website ...
  • Three Time-Management Mistakes to Avoid When Going SocialSocial Media
    Chelsi Nakano of CMSWire has identified four best practices for putting the "business" in "social business." While we can't go into all of them (read her great article!), we'll cover the ...
  • Why Context Matters in Building Lead Nurturing ProgramsB2B Marketing
    "Some people would say that nurturing is based on a marketer's goal such as building brand awareness or your company's reputation for thought leadership," writes Ardath Albee at Marketing Interactions. ...
  • Five Email Design Must-HavesEmail Marketing
    The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent ...
  • Don't Introduce Yourself to a Customer You've Already MetSmall Business
    How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? According to Allison ...
  • What Your Online Content Can Learn From Public SpeakingSearch Engine Marketing
    In a post at Junta42, Joe Pulizzi discusses communication techniques he developed during frequent public-speaking engagements—300 in five years—and how they influence his online content. "The best idea I can ...
  • Four Lessons From the Social Business TrenchesSocial Media
    On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
  • Three Ways to Adjust Your Sales Approach in a Content-Drenched MarketplaceB2B Marketing
    We all know it: Content rules in today's digital marketplace. Prospects expect to find information about any product or service that strikes their fancy—in a matter of seconds. As a ...
  • What Your Email Campaign Can Learn From Direct MailEmail Marketing
    "Though direct mail certainly isn't as popular or as effective as it once was, email marketers can apply many of the theories used for direct mail campaigns to increase the ...
  • Why Surprising and Delighting Customers Isn't EnoughSmall Business
    "As much as creative marketing and promotions can help a product, service, or company stand out," writes Linda Ireland at the MarketingProfs Daily Fix blog, "it always comes down to ...

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