Benefit of Premium membership

Marketing Quick Reads

Access hundreds of our Most Recent resources here. Select any of the popular topics below to narrow your search.

See More Marketing Topics

SEARCH thousands of marketing articles, seminars, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Customer Insight, Email Marketing, High-Tech Mktg & Sales, Marketing Analytics, Marketing in a Downturn, Marketing Inspiration, MarketingProfs Daily, Mobile Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Unlimited Seminars for a Year

Try Premium Plus Membership and get 40 or more online seminars plus access to our whole seminar library.


What Our Members Say

Check out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Most Recent

Get unlimited access to these exclusive marketing resources
  • Make Sure You Justify That SpendingMarketing in a Downturn
    If you're planning a project that will move your company forward during this downturn but might appear more optional than necessary to your employees, consider how the City of Newport ...
  • Refocus That FocusCustomer Insight
    Sad but true: The use of focus groups to determine consumer preferences has lost favor in recent years. Why? Because "consumers have clear cognitive models of what to do when ...
  • Low-Tech and Lovin' ItEmail Marketing
    You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
  • Follow the LeaderMarketing Analytics
    "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
  • I'm Sold, but I Still Don't Get ItSmall Business
    Even if you use the product or service you sell, that doesn't mean you know what it's like to be a customer. The reason, argues Rohit Bhargava in a post ...
  • Form the Perfect SEO StormSearch Engine Marketing
    Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns ...
  • That's RoughMarketing Inspiration
    You've just presented a rough cut of your latest television ad when an executive begins asking questions that demonstrate he doesn't understand the concept of a rough cut. "It isn't ...
  • Taking eBaby StepsEmail Marketing
    "For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer-relationship tactic," says Heather Rast in a post at the Insights & Ingenuity ...
  • Selling in the Brave New EconomyHigh-Tech Mktg & Sales
    Sales techniques that succeed in a strong economy can work against you in a weak one. The reason, says Bruce Wedderburn in the whitepaper "Five Questions Your Clients Are Asking," ...
  • Social Media Gets Punk'd Marketing Inspiration
    "Back in the day, I was into punk rock," says David Meerman Scott in a post at his Web Ink Now blog. "It was loud, it was NOT disco, there ...
  • Avoid Back Alleys at All CostEmail Marketing
    "Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the ...
  • This Business Ain't for the BirdsSocial Media
    OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public ...
  • RU Linked in or Left out?B2B Marketing
    Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
  • Wave the BannerSmall Business
    "Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment," says Kim Stearns in an article at MarketingProfs. "So why are advertisers ...
  • Take a Deep BreathMarketing in a Downturn
    "The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
  • Shall We Morph?Customer Insight
    Wondering how your retail website will survive the next digital innovation? Read on. In a post at the Standing Out From the Crowd blog, Luis Serpa offers advice for website ...
  • Stop Being So MysteriousEmail Marketing
    "In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix ...
  • Should I Stay or Should I Go?Marketing Analytics
    As your company joins the discussion in online communities, you might wonder whether your presence is welcomed or resented. In a post at the Daily Fix blog, Mike O'Toole reports ...
  • All You Ever Needed to Know About TwitterSmall Business
    Michael Martine considered writing a book on how to make the most of Twitter. Fortunately for us all, however, he chose instead to share his insight—gratis—at Remarkablogger in an extended ...
  • Can We Link Up Sometime?Search Engine Marketing
    What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent ...
  • Fight the Killer PhrasesMarketing Inspiration
    "You feel a little jittery," says Paul Williams in a post at the Daily Fix blog. "Is it the presentation? Or the pot of coffee you drank this morning while ...
  • Trust Us, This Is LegitEmail Marketing
    "It must be tough to be a financial institution in 2009," says DJ Waldow in a post at the Email Experience Council blog. "I'm not referring to the current financial ...
  • Webinar Invitation Success: Less Is MoreHigh-Tech Mktg & Sales
    When it comes to webinar campaigns, less is usually more. Relying on a "spray and pray" approach may drive attendance numbers initially—but often leads to higher drop-off rates and fewer ...
  • Namaste, Coach!Marketing Inspiration
    In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts ...
  • Get HorizontalEmail Marketing
    If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type ...

Results for Marketing Quick Reads » Most Recent: 126 - 150 of 1162
Previous 1 2 3 4 5 6 7 8 9 10 11 12 … 46 47 Next

 

Sponsored Links

Buy a Link Now

Join over 350,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.