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Marketing Quick Reads: Most Recent

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  • Nine Questions to Ask When Hiring an SEO ExpertSearch Engine Marketing
    If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what ...
  • Integrating Game Mechanics at Your Website to Boost EngagementSocial Media
    What makes Foursquare so addictive? Game mechanics—those charming sets of rules built into games to make them fun to play. Implemented strategically at a website, game mechanics can help you engage both ...
  • Three Google+ Features That Might Help Your B2B Marketing EffortsB2B Marketing
    In the time following the debut of Google+, speculation has abounded about its usefulness for B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's ...
  • Five Ways to Keep Subscribers From Hitting the Spam ButtonEmail Marketing
    There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  • Writing Copy That Closes the Deal on Your Sales PageSmall Business
    In a guest post at Remarkablogger, Amy Harrison notes the strange tonal shift that happens on the way to a website's sales page: "Whilst your blog content might have the ...
  • How to Fortify Your SEO Against Ranking ChangesSearch Engine Marketing
    In a post at Conversation Marketing, Ian Lurie reports on the disappearance of Google's real-time search—and consequently, the disappearance of up-to-the-minute Twitter feeds from Google. "If you're a bandwagon-driven Internet ...
  • Six Points on the Road Map to Social IntegrationSocial Media
    In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites. In short, being new-media-savvy these days isn't just about having a ...
  • Track B2B Customer Lifetime Value to Boost ResultsB2B Marketing
    In a post at the B2B Sales & Marketing Knowledge Sharing  blog, Scott Gillum cites stats from a recent benchmark report. The report, which was prepared by the IT Services Marketing ...
  • Three Email Message Types That Keep Subscribers EngagedEmail Marketing
    "It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed." Many ...
  • Five Ways to Handle Negative CommentsSmall Business
    Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts. "While brand-bashing is nothing new," ...
  • What to Do Before SEOSearch Engine Marketing
    "How can SEO hurt your business?" asks Olga Taylor in an article at MarketingProfs. "Consider a site that is not user-friendly, is repulsive to visitors (or attractive to the wrong ...
  • The Early Marketing Skinny on Google+Social Media
    Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone ...
  • What to Do When a Customer Isn't Ready to Buy TodayB2B Marketing
    "Every time you try to do web research, it seems like you are immediately bombarded by salespeople looking to close a deal," writes Mark Price at B2Bbloggers. "It does not ...
  • How Email Actually Gets From You to Your SubscriberEmail Marketing
    "Before I started my career in email delivery," writes Art Quanstrom at the Emma blog, "I imagined sending emails looked like some sort of Rube Goldberg Machine: a bowling ball ...
  • Avoid These Four Personalization MistakesSmall Business
    "Whether it's a story recommendation on NYTimes.com, song suggestions on Pandora, or search results on Google, online personalization has become ubiquitous, shifting consumer expectations toward anticipating more targeted Web experiences ...
  • Three Tips for Creating Credible Online ContentSearch Engine Marketing
    "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
  • Social Skills for Content Officers: Four Basic RequirementsSocial Media
    You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
  • How to Craft a B2B Position Statement That Boosts Your BrandB2B Marketing
    How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
  • How to Keep Your Subscribers Engaged: A ChecklistEmail Marketing
    Effective email campaigns rely on engaged subscribers—but most of the people on a typical list have gone three or six months without opening messages or clicking through. "It is truly ...
  • What to Do When the Buyer Wants the Status QuoSmall Business
    There's a good chance your typical B2B customer works in a state of constant overload: too many emails, too many meetings and too much buzzing in her ears. It doesn't ...
  • Four Ways to Make Branded Content ShareableSearch Engine Marketing
    A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
  • Use Social Serendipity to Boost InnovationSocial Media
    What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
  • Three Mistaken Beliefs That Can Cripple Marketing TeamsB2B Marketing
    What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like ...
  • Five Tips for Creating Effective Transactional EmailsEmail Marketing
    "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
  • Why Quora MattersSmall Business
    "Love it or hate it," writes Niel Robertson at MarketingProfs, "Quora is a phenomenon that can't be ignored." The social media site defines itself as a continually improving collection of ...

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