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Marketing Quick Reads: Most Recent

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  • Four Ways to Boost SEO Results With Social MediaSearch Engine Marketing
    SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at ...
  • Six Tips for Presenting a Social Media Strategy to the C-SuiteSocial Media
    If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the ...
  • Three Steps to Choosing the Right Marketing Automation PlatformB2B Marketing
    Marketing automation systems—and the solutions they promise—can hold a magnetic appeal for B2B marketers. As Liz McLellan describes it at the BtoBlog, "We were going to have fewer but more ...
  • How to Make the 'Nudge Effect' Work for YouEmail Marketing
    "You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
  • How to Sift Through Unintentional LiesSmall Business
    When you ask for feedback on a proposed innovation, writes Scott Anthony at Harvard Business Online, sit back and brace yourself for one lie after another from your stakeholders. They ...
  • Your 12-Point Skeleton for Social Strategy PreparationSocial Media
    Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  • Three Ways to Improve Your Online FormsB2B Marketing
    "Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult," writes Billy MacDonald at the HubSpot blog. "You want to generate ...
  • What Does Opt-In Really Mean?Email Marketing
    The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  • Three Ways to Spill Your Company's Secrets—and WinSmall Business
    In a post at the Influential Marketing Blog, Rohit Bhargava challenges the assumption that corporate secrets give you a competitive advantage. "The … problem with this line of thinking is ...
  • How Identifying Negative Keywords Can Lower Costs and Boost ResultsSearch Engine Marketing
    "Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases ...
  • Six Crucial Factors of Mobile App DevelopmentSocial Media
    Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great ...
  • How to Recapture Lost Leads and Turn Them Into ClientsB2B Marketing
    "We have found that a large number of companies allow unfulfilled leads to fall into a great abyss, never to be contacted again," writes Mike Neumeier at the Arketi Group ...
  • Three Ways to Adapt Your Email Communications to Changing TimesEmail Marketing
    "Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
  • The End of the 'Average American'Small Business
    "Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
  • An Easy Way to Generate In-House Copy From Non-WritersSearch Engine Marketing
    A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
  • Turn Your Data Into Infographics: Five Cool ToolsSocial Media
    One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
  • Five Tips for Writing Content That Keeps Pace With B2B SearchesB2B Marketing
    "In B2B marketing, slow and steady tortoise-like activity may achieve results in social media, but a business marketer must be quick to respond to trends and market fluctuations resulting from ...
  • How to Use Social Media Chatter in Your Email CampaignsEmail Marketing
    Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
  • What Your Company Can Learn from This Parking GarageSmall Business
    "If there's one message I have stressed more than any other over the last few years," writes Bill Taylor at Harvard Business Online, "it is that it is not good ...
  • Three Reasons an SEO Should Learn Programming LanguagesSearch Engine Marketing
    In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: ...
  • Put Content in Unexpected Places: QR Shopping, Social VendingSocial Media
    Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
  • How Visa Shifted Its Marketing Focus to Social and Digital MediaB2B Marketing
    In a CMO Close-Up interview at BtoB Magazine, John Obrecht speaks with Antonio Lucio, global chief marketing, strategy and corporate development officer at Visa. The two discuss how Visa has shifted ...
  • What You Need to Know About Lead-Nurturing MessagesEmail Marketing
    In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links ...
  • Beware of Shiny Marketing ToysSmall Business
    Many marketers can't resist a shiny toy. Whether pay-per-click in the mid 1990s, Web 2.0 in the early 2000s or mobile marketing in the late 2000s, we want it—and we ...
  • How to Present Analytics to Your Leadership TeamSearch Engine Marketing
    "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...

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