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Marketing Quick Reads: Most Recent

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  • Quiet on the (Twitter) Set!Social Media
    Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than ...
  • One Size Fits NobodyB2B Marketing
    "In light of the economy, more and more marketers are concerned with late-stage leads," says Karen Landis in a recent post at the My Educated Guess blog. "While many marketers ...
  • 'Fine' Might Not Mean 'Fine'Small Business
    Ask the typical teenager how his day went and you'll probably get a vague response like "Fine," or "Okay." Follow up with a specific question about a science test, however, ...
  • Stop Blaming the RecessionMarketing in a Downturn
    In recent months, argues Lisa Barone in a post at the Outspoken Media blog, we've had a ready and convenient excuse when things don't go our way. It doesn't really ...
  • The New Downside of 24/7Customer Insight
    Who's that bleary-eyed chap in the corner? Why, he's the CMO who stayed up all weekend conducting WOM (word-of-mouth) damage-control—after one bad Saturday-morning customer tweet. Welcome to the new downside ...
  • Avoid Gmail's Black HoleEmail Marketing
    In a post at Copyblogger, Sonia Simone reports on a recent study from Return Path that found 23 percent of permission-based email never reaches the inbox of Gmail users. "No, ...
  • Cha-Ching!Marketing Analytics
    If your company has customer and transaction databases, says Fred Pratt in a post at the Air Waves blog, you already have a wealth of information that can be harnessed ...
  • Mary, Mary Quite ContrarySmall Business
    When we have great ideas, we naturally gravitate to opinions that support their validity. But in a post at his blog, Dave Fleet says it's just as important to identify ...
  • How Can I Find the Words?Search Engine Marketing
    In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, ...
  • Stop! I'm Blushing!Marketing Inspiration
    Most independent automotive repair shops yearn for a steady supply of positive reviews at sites like Yelp.com. But Yuki Import Service of Los Angeles has placed a few prominent signs ...
  • How's This for Passing the Buck?Email Marketing
    One year ago, Lynda Partner wrote—but did not publish—a blog post that eviscerated a software company for taking liberties with her email address, and then treating her complaint with stunning ...
  • Stuck In the Middle with SaaSHigh-Tech Mktg & Sales
    Ever since the Web delivered reliable and low-cost connectivity, software as a service (SaaS) has evolved into a formidable business model. Profiting from SaaS, however, continues to challenge the industry. ...
  • The Color of MoneyMarketing Inspiration
    As environmental awareness continues to rise, the average consumer has become more conscious of the need to make greener choices. A post at the Osocio blog highlights a satirical cartoon from ...
  • A Whole New Way to UnsubscribeEmail Marketing
    As an email marketer, you'll be, well, interested in a new development at Gmail. "Some of you already use the 'Report Spam' button on all kinds of unwanted email," Brad ...
  • Stellar Viral Videos, Pt. IISocial Media
    Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
  • Are You Drippy or Loopy?B2B Marketing
    Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  • When Silence Speaks VolumesSmall Business
    Finding the right people for your marketing team can be a challenge, especially when you check references and find that former employers are guarded in their comments. "[I]f a candidate ...
  • Look to Where the Sun Is ShiningMarketing in a Downturn
    "The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom," says Blaire Borthayre in an article at MarketingProfs. And ...
  • Beware the Two-Edged SwordCustomer Insight
    "The [customer-relationship] sword has two edges," warns Jim Novo in a recent post at Marketing Productivity Blog. According to Novo, relationship marketing creates higher expectations in customers who engage: "If ...
  • First Impressions Sure Do CountEmail Marketing
    In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an ...
  • Running the Numbers on TwitterMarketing Analytics
    "The problem with most analysis on Twitter," says Rohit Bhargava in a post at the Influential Marketing Blog, "is that it is limited by the minimal amount of data that ...
  • Warts and AllSmall Business
    In a move you wouldn't expect from a restaurant chain, Chipotle recently announced it would sponsor free screenings of the documentary Food Inc., an exposé of the American food industry. ...
  • You CAN Get SatisfactionSearch Engine Marketing
    Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
  • Like a VirginMarketing Inspiration
    David Tyreman begins World Famous: How to Give Your Business a Kick-Ass Brand Identity with this quote from the late Jerry Garcia: "Success isn't about being perceived as the best ...
  • Don't Become a FrenemyEmail Marketing
    "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...

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