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Marketing Quick Reads: Most Recent

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  • Four Steps to Becoming a Social BusinessSocial Media
    Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
  • When Expensive Marketing Collateral Is a Waste of MoneyB2B Marketing
    In a post at The Top Line blog, Barbara Bix recounts the story of a friend who disapproved of the expensive marketing collateral sent by universities to her college-bound son. ...
  • Four Ways to Protect Customer DataEmail Marketing
    The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
  • How to Enchant Your Customers and EmployeesSmall Business
    Guy Kawasaki recently spoke with Stephen Denny about his new book, Enchantment, and the themes in its subtitle: The Art of Changing Hearts, Minds and Actions. "As he says, there ...
  • How to Use a Fear of Social Media to Improve Your OutreachSocial Media
    At the recent Marketing 2.0 Paris conference, Domino's Ramon De Leon showed how he is blazing social trails at his Chicago pizza shop and laughing off any fears about ...
  • Signup Forms: More, Not Less, Boosts Results for a B2B Service ProviderB2B Marketing
    This February, copywriting coach Chris Marlow sent out an email promoting a free webinar. At the webinar signup page, recipients encountered a form that required more than the usual amount ...
  • How the Epsilon Breach Might Affect Your Email CampaignsEmail Marketing
    "The recent Epsilon breach that exposed millions of email addresses has the potential to create a very big problem for all email marketers and will demand development of new best ...
  • How and When to 'Reply All'Small Business
    The "reply all" button can produce all kinds of headaches—from filling inboxes with unnecessary chatter to damaging a brand's reputation. "Unwitting or careless use of reply all spawns much mischief," ...
  • How to Make Google's Panda Update Work for YouSearch Engine Marketing
    With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
  • Six Social Media Archetypes and How to Reach ThemSocial Media
    Studies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
  • Four Steps to Creating Valuable B2B Customer ContentB2B Marketing
    "Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing ...
  • Three Ways to Thank Your Loyal Customers via EmailEmail Marketing
    "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...
  • How to Put Your Customers on HoldSmall Business
    In a post at the Neuromarketing blog, Roger Dooley recalls trying to minimize wait times when his company oversaw a small call center. "We knew (from those times when we ...
  • Two Key Rules for B2B SEOSearch Engine Marketing
    "White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
  • Five Twitter Sentiment-Tracking Tools for Any BudgetSocial Media
    If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
  • Three Ways to Use the iPad as a B2B Sales ToolB2B Marketing
    "The iPad 2 is here and Apple apps are hotter than ever," writes Tom Ballew in a post at the B2B Insights Blog. "Now B2B marketers are starting to want ...
  • Why CAN-SPAM Compliance Isn't EnoughEmail Marketing
    "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  • Two Content No-Nos for Your BlogSmall Business
    "On one of my recent trips on the Content Revolution Tour with the great Ann Handley of Marketing Profs," writes Becki Dilworth at the Bridgeline blog, "I found myself hanging ...
  • Five Ways to Search-Optimize Your ImagesSearch Engine Marketing
    Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...
  • What to Listen For in Social MediaSocial Media
    Any good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
  • Three Tips for Lead Generation at LinkedInB2B Marketing
    "Most people use LinkedIn as a contact management tool to connect with friends or former co-workers," writes Judy Schramm at Marketing Ideas You Can Copy. There's a chance, then, that ...
  • Four Questions to Ask Yourself About Trigger EmailEmail Marketing
    "Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing ...
  • How to Create Customer PersonasSmall Business
    "Your site has hordes of visitors every day clamoring to check out the vintage comics you sell," writes Veronica Maria Jarski at MarketingProfs Daily Fix. "But what do you know ...
  • How to Search-Optimize Your Press ReleaseSearch Engine Marketing
    Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
  • Who Is Scanning QR Codes? Here's a Quick Update.Social Media
    We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can ...

Results for Marketing Quick Reads » Most Recent: 176 - 200 of 1940
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