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Marketing Quick Reads: Most Recent

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  • When Bad Buzz Happens to Good CompaniesSearch Engine Marketing
    It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  • Book Soup for the SoulMarketing Inspiration
    At Book Soup on West Hollywood's Sunset Strip, you'll pay full retail for the latest bestseller, and you won't find an exhaustive midlist inventory. But the small, independent bookseller competes ...
  • The Horror! The Horror!Email Marketing
    Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells ...
  • B2B Buying Shifts to Higher GearHigh-Tech Mktg & Sales
    B2B buying has changed: Customers have more control than ever over what information they see—and choose to dismiss. They're also using social media to learn about technology and solution providers. ...
  • Maximize Your Social-Networking InvestmentMarketing Inspiration
    You don't get to be a social-networking superstar without paying your dues. "The way I look at it," says Jay Baer in a video at his blog, "you ought to ...
  • Stop Repeating YourselfEmail Marketing
    "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can ...
  • Stay and Play, OK?Social Media
    OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...
  • OK, but What's My Takeaway?B2B Marketing
    Lots of B2B marketers focus on including a great call-to-action in their copy. But in a recent post at the Marketing Interactions blog, Ardath Albee reminds us that the CTA ...
  • Make it Short and SweetSmall Business
    "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
  • So, How Are the Kids?Marketing in a Downturn
    "Talking to your customers is a key strategy to weathering bad times," says Jennifer Berkley in a post at the Customer Experience Optimization blog. "It's a great way to keep ...
  • Tweet Like You Mean ItCustomer Insight
    Lots of companies are scrambling to see how they can use Twitter to promote their products and services. But a few good tweets can also provide great customer service. Glenn ...
  • Yoo-Hoo! It's Me Again!Email Marketing
    "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
  • If Only Every Test Had a Cheat SheetMarketing Analytics
    In a post at the Email Wars blog, Dylan Boyd points to a website called Anne Holland's Which Test Won? where visitors are invited to vote on which version of ...
  • Want to Write Well? Dive In!Small Business
    "Writing is as simple as falling off a log," says guest columnist Daniel Passamaneck in the Editorial Emergency newsletter. "[W]riting well is as challenging as the 10-meter diving platform." His ...
  • Feeling Left Out? Link Up at Home!Search Engine Marketing
    Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs ...
  • A-Poaching We Will GoMarketing Inspiration
    Every once in a while you'll have one of those terrific retail experiences when an employee wows you with exceptional customer service. If you're impressed enough to wish she worked ...
  • Just Wait for Me, OK?Email Marketing
    You've probably heard the term emotionally unsubscribed to describe those who never seem to open your email messages, but continue to receive your campaigns because they never ask to be taken ...
  • Solution Selling: The Answer Is in the QuestionHigh-Tech Mktg & Sales
    "Judge a man by his questions rather than his answers," Voltaire wrote over 200 years ago. So true, especially early in the sales process, as you and your prospect get ...
  • The King is Dead, Long Live the KingMarketing Inspiration
    As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
  • I'm Queued-up, and I Like ItEmail Marketing
    If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  • Overlay the 'Tube, Dude!Social Media
    YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
  • It's Not the Golf Course AnymoreB2B Marketing
    "Years ago, a successful sales rep knew how to optimize their time by 'reading' their prospects," says Maria Pergolino in a recent post at the Modern B2B Marketing blog. "A ...
  • Get LostSmall Business
    June is a hectic month for bike shops, says Seth Godin in a post at his blog. "If you bring your bike in for a tune up, it will cost ...
  • Turn That Downturn Upside-DownMarketing in a Downturn
    "Downturns provide significant opportunities for calculated growth by smart and aggressive firms," notes a post at the Gerson Lehrman Group (GLG) blog. But it also offers this caveat: "Global expansion, ...
  • I'm Not Afraid When I Hold YouCustomer Insight
    Countless reports have connected brand loyalty with status-seeking (think luxury cars), but a new study says some consumers' connections to brands stem from a far deeper source: their own insecurities. ...

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