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Marketing Quick Reads: Most Recent

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  • How to Build Marketing Content Around B2B Buying TriggersB2B Marketing
    There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on. "We've seen all of ...
  • Three Tips for Gaining Excellent Click-Through RatesEmail Marketing
    Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  • Three Tips for Making Smart HiresSmall Business
    Successful marketing requires a strong team—whether it's dealing with customers on the front line, writing copy for email campaigns or developing products. "One way to hire smart is to never ...
  • SEO and Comment Spam: A Cautionary TaleSearch Engine Marketing
    If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  • Three At-a-Glance Guides for Mastering Social MediaSocial Media
    Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful ...
  • Three Steps to Getting B2B Client EndorsementsB2B Marketing
    There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
  • Three Tips for Getting B2B Email Frequency RightEmail Marketing
    Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it ...
  • Ask Customers What You Don't Do WellSmall Business
    When you spend proverbial blood, sweat and tears building a small business, the last thing you probably want to do is ask customers what you're getting wrong. But it doesn't ...
  • Tips for a Smart Mobile Search StrategySearch Engine Marketing
    In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
  • Quick Tips for Transforming Your Enterprise Into a People-PleaserSocial Media
    The Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to ...
  • Six Ways Inbound Marketing Can Deliver Results for B2B ClientsB2B Marketing
    The digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how ...
  • Do You Really Have Permission to Send That Email?Email Marketing
    In a post at Deliverability.com, Dennis Dayman tells the story of receiving a spam message that pitched—ironically enough—anti-spam products. He decided to investigate, and discovered it had come from a ...
  • Are You Getting Twitter Right?Small Business
    "Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as ...
  • The Five Rs of Search Engine MarketingSearch Engine Marketing
    In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
  • Make Better Sense of the Social Landscape: A Quick ReferenceSocial Media
    You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want ...
  • Drip Marketing the Right WayB2B Marketing
    "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
  • Four Ways to Revamp Your Email Marketing ProgramEmail Marketing
    "If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at ...
  • Why Customers Might Want to Pick Up Online Orders at Your StoreSmall Business
    Barnes & Noble pioneered the concept of online orders shipped to brick-and-mortar stores for customer pickup. In Marketing by the Numbers, Leland Harden and Bob Heyman present a case study ...
  • Four Ways to Search-Optimize Your Site StructureSearch Engine Marketing
    Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...
  • How to Use Social Media to Boost Response the Way Nonprofits DoSocial Media
    You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
  • Three Key Ways to Add Value to Your B2B ContentB2B Marketing
    "Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to ...
  • Relationship Advice for Email MarketersEmail Marketing
    "Today's online marketing world is full of lovely words like engagement and empowerment, communication and conversation, interaction and integration, friends, fans and followers," writes Mark Brownlow at Email Marketing Reports. ...
  • How to Fire a Bad CustomerSmall Business
    When you're trying to hold on to every last customer, you might not realize that some of them are doing your company more harm than good. "One thing most business ...
  • Why You Should Nix 'Black Hat' OptimizationSearch Engine Marketing
    The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen ...
  • Seven Tips for Achieving Social Media ROISocial Media
    We recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive ...

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