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Marketing Quick Reads: Most Recent

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  • Sorry Seems to Be the Hardest WordMarketing Inspiration
    "AT&T customers have been complaining for months about dropped calls, spotty service, delayed text and voice messages and slow download speeds for the iPhone," says Jackie Huba in a post ...
  • Want Spam With That Spam?Email Marketing
    A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never ...
  • Enjoy Some Good Holiday CheeseSocial Media
    As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
  • Is He a Searcher or a Sleaze?B2B Marketing
    As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands ...
  • Cut the LoopholesSmall Business
    Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better ...
  • So, the Recession Is a Good Thing?Marketing in a Downturn
    While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with ...
  • Polish Your Brand With Co-CreationCustomer Insight
    "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in ...
  • D0n't Do T.hisEmail Marketing
    If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), ...
  • Oh, so That's How It WorksMarketing Analytics
    It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
  • Don't Leave Me This WaySmall Business
    It's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan ...
  • I Prefer a Smooth BlendSearch Engine Marketing
    To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
  • Mind the Big Three Be'sMobile Marketing
    Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
  • Are You That Into Me?Email Marketing
    "During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a ...
  • Why Salespeople FailHigh-Tech Mktg & Sales
    "It's a battle of the plans, and the person with the stronger plan wins," says Steven Kraner at Hightechguru.com, and it's the main reason why high-tech salespeople fail. Technology buyers ...
  • You Lie!Marketing Inspiration
    A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. ...
  • The Ho-Ho Heat Is OnEmail Marketing
    "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams ...
  • Teaching an Old Brand New TricksSocial Media
    Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the ...
  • Yes, It's Viral, but I'm not AfraidB2B Marketing
    This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary ...
  • No Escapin' ThisSmall Business
    Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
  • Step Up to the Mic!Marketing in a Downturn
    You might think the best time to launch a new product or service is during an economic golden age, when customers are plenty and eager to spend their not-so-hard-earned cash. ...
  • It's All in the PresentationCustomer Insight
    At this time of year, food merchants—from purveyors of gourmet treats to large-scale grocers—are focused on one goal: getting customers to add more items to their shopping carts. 'Tis the ...
  • Here Today, Bored TomorrowEmail Marketing
    You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
  • Yeah, but What Does It Mean?Marketing Analytics
    "With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue—the challenge is finding a way to ...
  • Don't Rev the Search Engines YetSmall Business
    As more and more customers use the Internet to research purchases, you might assume that any online marketing strategy requires a significant level of search engine optimization (SEO). But if ...
  • Good Design Doesn't Just HappenSearch Engine Marketing
    Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...

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