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Marketing Quick Reads: Advertising

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  • How to Battle the Downturn With FoursquareSocial Media
    "I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
  • How Tippex Scored a YouTube HitSocial Media
    In August, correction-tape brand Tippex launched an attention-grabbing YouTube campaign. Colorfully labeled "NSFW. A hunter shoots a bear!," it shows footage of a reluctant hunter faced with shooting a bear ...
  • Email Marketing in the Age of the 'Ultra Managed Inbox'Email Marketing
    For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
  • How to Outbid Bigger Competitors on Google AdWordsSearch Engine Marketing
    You might think that your small business—say, one with an annual Google AdWords budget of $50,000—has no chance when bidding against larger companies with much deeper pockets. Happily, that just isn't ...
  • How to Ensure Your Messages Render CorrectlyEmail Marketing
    You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly ...
  • Four Steps to SEO-Friendly ContentSearch Engine Marketing
    "You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," ...
  • Five Ways Deep Links Help SEOSearch Engine Marketing
    Worried that your website's inbound deep links—links to site pages other than your homepage or other top-level pages—are distracting visitors from your main advertising or branding page? Or that visitors ...
  • Five Ways to Win Customers With Augmented RealitySocial Media
    You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
  • Five Tools, Four Ways to Find Just the Right KeywordsSearch Engine Marketing
    In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice. She ...
  • One Thing Most Viral Campaigns Know Up FrontMarketing in a Downturn
    As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  • Two Ad-Design Rules to Make Your Brand Message StickCustomer Insight
    "Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But ...
  • Five Reasons to Make Social Media Part of Your SEO StrategySearch Engine Marketing
    It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
  • How Jimmy Choo Boosted Its Brand With CatchaChooSocial Media
    From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
  • Why You Might Want to Send an Email on SundayEmail Marketing
    While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...
  • Four Ways to Optimize Your E-Commerce WebsiteSearch Engine Marketing
    "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  • Two Sure Ways to Make Your Email Copy SingEmail Marketing
    In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
  • SEO Copywriting: Five Secrets to Online SuccessSearch Engine Marketing
    According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how ...
  • How Miracle-Gro Uses Email to Grow Offline SalesEmail Marketing
    "One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline ...
  • 'Fresh Content' Might Not Mean What You ThinkSearch Engine Marketing
    According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
  • Use a Food App to Hawk a Product Line. Why Not?Mobile Marketing
    We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...
  • Old Spice Guy's Viral Coup: How He Did ItSocial Media
    From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. ...
  • Four Things Writers and Editors Need to Know About SEOSearch Engine Marketing
    When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
  • Building a Brand on Twitter: Here's One New WaySocial Media
    Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications ...
  • Hispanic Marketing Tactics That Work With Savvy ShoppersMarketing in a Downturn
    American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
  • How Chick-Fil-A's Email Offer Brought Customers Into Stores Email Marketing
    In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...

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