MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Benefit of Premium membership

Marketing Quick Reads

Access hundreds of our Advertising resources here. Select any of the popular topics below to narrow your search.

See More Marketing Topics

SEARCH thousands of marketing articles, seminars, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Customer Insight, Email Marketing, High-Tech Mktg & Sales, Marketing Analytics, Marketing in a Downturn, Marketing Inspiration, MarketingProfs Daily, Mobile Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Unlimited Seminars for a Year

Try Premium Plus Membership and get 40 or more online seminars plus access to our whole seminar library.


What Our Members Say

Check out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Advertising

Get unlimited access to these exclusive marketing resources
  • Stellar Viral Videos, Pt. IISocial Media
    Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
  • Look to Where the Sun Is ShiningMarketing in a Downturn
    "The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom," says Blaire Borthayre in an article at MarketingProfs. And ...
  • First Impressions Sure Do CountEmail Marketing
    In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an ...
  • You CAN Get SatisfactionSearch Engine Marketing
    Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
  • Don't Become a FrenemyEmail Marketing
    "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  • Lessons From a Cardboard BoxEmail Marketing
    Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
  • Stellar Viral Videos, Pt. ISocial Media
    News flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
  • That Is So Last WeekMarketing in a Downturn
    "How much do you know about your customers right now, at this moment?" asks John Kembel in an article at MarketingProfs. You can't depend solely on the static nature of ...
  • Ready for Your Close-up?Email Marketing
    In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off ...
  • Peeling This Doesn't Make You CrySearch Engine Marketing
    In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
  • You Can Thank Your DVRMarketing Inspiration
    "Television advertising is finally on the cusp of long-anticipated change," says Daniel Frankel in an article at The Wrap. "The popularity of digital video recorders is making that 60-year-old TV ...
  • Take This Plan and Shove It!Email Marketing
    "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  • Grab for That Brass Ring!Email Marketing
    "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  • Are You Socially Acceptable?Social Media
    One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...
  • Mind if I Take a Peek?Email Marketing
    In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
  • When Bad Buzz Happens to Good CompaniesSearch Engine Marketing
    It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  • Stop Repeating YourselfEmail Marketing
    "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can ...
  • Make it Short and SweetSmall Business
    "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
  • Yoo-Hoo! It's Me Again!Email Marketing
    "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
  • Feeling Left Out? Link Up at Home!Search Engine Marketing
    Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs ...
  • The King is Dead, Long Live the KingMarketing Inspiration
    As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
  • Overlay the 'Tube, Dude!Social Media
    YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
  • Summer: Time to Slice & DiceEmail Marketing
    "Building your own opt-in email marketing list is an accomplishment," says Steve Adams in an article at MarketingProfs, "but don't stop there. Once you start reaching out to your list ...
  • Double Your FunSearch Engine Marketing
    In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
  • I Never Promised You a Rose GardenEmail Marketing
    When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in ...

Results for Marketing Quick Reads » Advertising: 76 - 100 of 318
Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next

 

Sponsored Links

Buy a Link Now

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.