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Marketing Quick Reads: Advertising

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  • Have Goals, Can MeasureSearch Engine Marketing
    You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
  • BTW: We Should Meet IRLEmail Marketing
    "For too long, too many marketers have underestimated the value of email's impact on offline retail," say Lisa Harmon and Alex Madison in a post at the Email Experience Council ...
  • Exit LaughingMarketing Inspiration
    Like most of us, Elaine Fogel enjoys a good joke. And in a post at the MarketingProfs Daily Fix blog, she points to an irreverent advertisement that puts the subject ...
  • Stream a Little Stream of MeSocial Media
    Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
  • Recession Marketing, Part I: What to CutMarketing in a Downturn
    Welcome to MarketingProfs' inaugural issue of Marketing in a Downturn. We are glad you signed on to receive these once-a-week guides to navigating rough economic seas—and safely making it through to ...
  • Here's Looking for You, KidEmail Marketing
    "Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
  • It's OK to Repeat YourselfSearch Engine Marketing
    The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  • I'm Too Sexy for My ShirtEmail Marketing
    Abercrombie & Fitch has built a youth-oriented brand around racy images of shirtless men and scantily clad women, often photographed in provocative poses. Subscribers to the clothier's email campaigns are ...
  • You Sure Are Testy These DaysEmail Marketing
    Just because an email strategy works for one company—even one very like yours—that doesn't mean it will automatically work for you. "This is due to different cultures and expectations," says ...
  • Gimme Shelter! Quick!Social Media
    The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
  • Beware the SpaminatorEmail Marketing
    The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware:  there are strong forces at work these days trying their best to block your ...
  • Try Analytics the Natural WaySearch Engine Marketing
    Let's face it. The Web analytics process can quickly turn complex and frustrating. But a recent post at Marketing Jive suggests it doesn't have to be that way—at least for ...
  • I'm In With the In-CrowdEmail Marketing
    "We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...
  • They Gotta BelieveEmail Marketing
    When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
  • Lead That Search Party!Social Media
    According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search ...
  • Hit Me Baby One More TimeEmail Marketing
    While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
  • Seek and Ye Shall Find Our EventSearch Engine Marketing
    When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  • I Was Merely Acting!Marketing Inspiration
    Set the scene: An attractive blonde Australian sits on the edge of her bed in an all-white bedroom and awkwardly begins a homemade video produced for YouTube. After a few ...
  • No! No! I Didn't Mean That!Email Marketing
    There’s almost nothing worse than sending out an email offer, only to realize a foolish typo or error evaded your eagle eye. It happens to the best of us. And ...
  • Watch Your Finger on That TriggerEmail Marketing
    "Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's ...
  • The New Paper-or-PlasticEmail Marketing
    "OK, so 'digital-or-print' is the new 'paper-or-plastic,'" says Doug Stern in an article at MarketingProfs. "[So, when is it] more appropriate to stick a stamp on [a marketing message] … ...
  • Tag, You're It!Search Engine Marketing
    When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. ...
  • The Cinema of SchadenfreudeMarketing Inspiration
    Few of us have kind words for the Fortune 500 CEOs who lived it up while the value of their companies, and our 401(k)s, imploded. And with a trio of ...
  • Glad You Could Join Us!Email Marketing
    Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
  • You Too Can Tweet, Part ISocial Media
    Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...

Results for Marketing Quick Reads » Advertising: 151 - 175 of 318
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