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Marketing Quick Reads: Social Media

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  • Don't Let Google+ Catch You by SurpriseEmail Marketing
    This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  • How to Be a Successful Anti-EngagerSocial Media
    Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may ...
  • Four Game-Developer Tips That Work for Marketers, TooSocial Media
    It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it ...
  • Three Ways That Monitoring Social Media Can Help PPC CampaignsSearch Engine Marketing
    "Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
  • The Secret to Shorter, More Effective MessagingSocial Media
    Observing that the typical short (<25 word) marketing message produces almost nothing of value, Adele Revella has set herself to correcting this grave error. According to Revella, the typical business product ...
  • Five Tips for Creating Emails That Subscribers Want to ShareEmail Marketing
    When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at ...
  • Ten Facebook Marketing Myths (and Realities)Social Media
    Facebook marketing looks simple from the outside, but there are clear winners and losers. Some brands see success (IKEA), some don’t (Nestlé post-Greenpeace attack). Clearly there are rules to follow when ...
  • Six Traits of an Effective B2B Social Media ConversationalistB2B Marketing
    As we leave the summer behind and gear up for a fresh, crisp autumn B2B marketing push, here's a quick question to ponder: How's that social media outreach going for ...
  • How to Be a Great Panel ModeratorSocial Media
    Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
  • Three Tips for Making a Business SocialB2B Marketing
    IBM is a prime example of a major enterprise that has flourished over the years as a social business. Its social roots go way back: In the 1970s, its mainframe ...
  • Three Time-Management Mistakes to Avoid When Going SocialSocial Media
    Chelsi Nakano of CMSWire has identified four best practices for putting the "business" in "social business." While we can't go into all of them (read her great article!), we'll cover the ...
  • Four Lessons From the Social Business TrenchesSocial Media
    On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
  • Integrating Game Mechanics at Your Website to Boost EngagementSocial Media
    What makes Foursquare so addictive? Game mechanics—those charming sets of rules built into games to make them fun to play. Implemented strategically at a website, game mechanics can help you engage both ...
  • Three Google+ Features That Might Help Your B2B Marketing EffortsB2B Marketing
    In the time following the debut of Google+, speculation has abounded about its usefulness for B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's ...
  • How to Fortify Your SEO Against Ranking ChangesSearch Engine Marketing
    In a post at Conversation Marketing, Ian Lurie reports on the disappearance of Google's real-time search—and consequently, the disappearance of up-to-the-minute Twitter feeds from Google. "If you're a bandwagon-driven Internet ...
  • Six Points on the Road Map to Social IntegrationSocial Media
    In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites. In short, being new-media-savvy these days isn't just about having a ...
  • Five Ways to Handle Negative CommentsSmall Business
    Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts. "While brand-bashing is nothing new," ...
  • The Early Marketing Skinny on Google+Social Media
    Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone ...
  • Social Skills for Content Officers: Four Basic RequirementsSocial Media
    You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
  • Four Ways to Make Branded Content ShareableSearch Engine Marketing
    A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
  • Use Social Serendipity to Boost InnovationSocial Media
    What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
  • Why Quora MattersSmall Business
    "Love it or hate it," writes Niel Robertson at MarketingProfs, "Quora is a phenomenon that can't be ignored." The social media site defines itself as a continually improving collection of ...
  • Four Ways to Boost SEO Results With Social MediaSearch Engine Marketing
    SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at ...
  • Six Tips for Presenting a Social Media Strategy to the C-SuiteSocial Media
    If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the ...
  • Your 12-Point Skeleton for Social Strategy PreparationSocial Media
    Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...

Results for Marketing Quick Reads » Social Media: 26 - 50 of 493
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