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Marketing Quick Reads: Social Media
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- Six Crucial Factors of Mobile App DevelopmentSocial MediaBuilding a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great ...
- Turn Your Data Into Infographics: Five Cool ToolsSocial MediaOne aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
- How to Use Social Media Chatter in Your Email CampaignsEmail MarketingUnless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
- Put Content in Unexpected Places: QR Shopping, Social VendingSocial MediaHome Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
- How Visa Shifted Its Marketing Focus to Social and Digital MediaB2B MarketingIn a CMO Close-Up interview at BtoB Magazine, John Obrecht speaks with Antonio Lucio, global chief marketing, strategy and corporate development officer at Visa. The two discuss how Visa has shifted ...
- Four Steps to Becoming a Social BusinessSocial MediaEdelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
- How to Enchant Your Customers and EmployeesSmall BusinessGuy Kawasaki recently spoke with Stephen Denny about his new book, Enchantment, and the themes in its subtitle: The Art of Changing Hearts, Minds and Actions. "As he says, there ...
- How to Use a Fear of Social Media to Improve Your OutreachSocial MediaAt the recent Marketing 2.0 Paris conference, Domino's Ramon De Leon showed how he is blazing social trails at his Chicago pizza shop and laughing off any fears about ...
- Six Social Media Archetypes and How to Reach ThemSocial MediaStudies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
- Five Twitter Sentiment-Tracking Tools for Any BudgetSocial MediaIf Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
- What to Listen For in Social MediaSocial MediaAny good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
- Three Tips for Lead Generation at LinkedInB2B Marketing"Most people use LinkedIn as a contact management tool to connect with friends or former co-workers," writes Judy Schramm at Marketing Ideas You Can Copy. There's a chance, then, that ...
- Who Is Scanning QR Codes? Here's a Quick Update.Social MediaWe love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can ...
- SEO and Comment Spam: A Cautionary TaleSearch Engine MarketingIf your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
- Three At-a-Glance Guides for Mastering Social MediaSocial MediaHere's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful ...
- Quick Tips for Transforming Your Enterprise Into a People-PleaserSocial MediaThe Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to ...
- Six Ways Inbound Marketing Can Deliver Results for B2B ClientsB2B MarketingThe digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how ...
- Are You Getting Twitter Right?Small Business"Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as ...
- Make Better Sense of the Social Landscape: A Quick ReferenceSocial MediaYou've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want ...
- How to Use Social Media to Boost Response the Way Nonprofits DoSocial MediaYou've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
- Seven Tips for Achieving Social Media ROISocial MediaWe recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive ...
- Ten Reasons You Shouldn't Ignore Social MediaSmall BusinessPlenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine ...
- Three Tips for Maintaining a Solid Voice-of-the-Customer ProgramSocial MediaIn a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
- Three Ways to Boost Blog Comments and Your SEO ProgramSearch Engine MarketingYou might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
- Harnessing the Mobile Web: Three Strategy ConsiderationsSocial MediaKnotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
Upcoming Online Seminars
- No BS Social Media: How to Drive Real Revenue with Social Media Marketing 2/16/2012 11:00:00 AM with Jason Falls
- How to Build Personas that Persuade Buyers and Increase Sales 2/23/2012 11:00:00 AM with Adele Revella
- How to Become a Social Business: Your Framework for Success 3/8/2012 11:00:00 AM with Sandy Carter
- MarketingProfs University: Developing an Email Strategy That Keeps People Connected 3/15/2012 11:00:00 AM with Morgan Stewart
Most Popular How-to Articles
- Five Tips for Implementing a Successful QR Code Campaign by Michelle Eichhorn
- Four Easy Tactics for Becoming a Must-Follow Account on Twitter by Slavik Volinsky
- Four Keyword Research Mistakes to Avoid at All Costs by Lior Levin
- Five Steps for Building Your Email and SMS Lists via Social Media by Chris Watland
- The Inside Scoop on Using Twitter Lists for Profit and Sanity by Dave Wieneke
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