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Marketing Quick Reads: Social Media

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  • Stellar Viral Videos, Pt. IISocial Media
    Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
  • Running the Numbers on TwitterMarketing Analytics
    "The problem with most analysis on Twitter," says Rohit Bhargava in a post at the Influential Marketing Blog, "is that it is limited by the minimal amount of data that ...
  • Don't Become a FrenemyEmail Marketing
    "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  • Stellar Viral Videos, Pt. ISocial Media
    News flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
  • It's as Easy as 123456B2B Marketing
    All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  • That Is So Last WeekMarketing in a Downturn
    "How much do you know about your customers right now, at this moment?" asks John Kembel in an article at MarketingProfs. You can't depend solely on the static nature of ...
  • Ready for Your Close-up?Email Marketing
    In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off ...
  • Are You Socially Acceptable?Social Media
    One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...
  • Fake It at Your Own RiskSmall Business
    Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...
  • When Bad Buzz Happens to Good CompaniesSearch Engine Marketing
    It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  • Maximize Your Social-Networking InvestmentMarketing Inspiration
    You don't get to be a social-networking superstar without paying your dues. "The way I look at it," says Jay Baer in a video at his blog, "you ought to ...
  • Stay and Play, OK?Social Media
    OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...
  • Tweet Like You Mean ItCustomer Insight
    Lots of companies are scrambling to see how they can use Twitter to promote their products and services. But a few good tweets can also provide great customer service. Glenn ...
  • The King is Dead, Long Live the KingMarketing Inspiration
    As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
  • Overlay the 'Tube, Dude!Social Media
    YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
  • Bachelor Number ThreeMarketing Inspiration
    You might have seen the video shot at the Sasquatch Music Festival in Washington state—footage of a young man as he dances wildly by himself to the strains of Santogold's ...
  • To Coin a Phrase. Or Two. Marketing Inspiration
    Not long ago, your spell-check would have revolted at a word like blogosphere; type it into a recent edition of Microsoft Word, however, and you won't see that angry red ...
  • Tweet Me to Juicy World Renown!Social Media
    Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. ...
  • 'At' Ain't Where It's at AnymoreCustomer Insight
    Becky Carroll recently engaged in a bit of nostalgia at the Customers Rock! blog—nostalgia for the 2008 MarketingProfs Digital Marketing Mixer last fall. "While there, I spent a lot of ...
  • Where SEO Yin Meets SM YangSearch Engine Marketing
    "Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...
  • Team Up for Social MediaMarketing Inspiration
    Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
  • Stupid—But Enlightened About ItMarketing Inspiration
    What's worse? A stupid marketer who remains blissfully unaware of his ignorance, or one who recognizes—and embraces—his stupidity? In a YouTube homage to Christopher Guest, Kevin Nalty (aka Nalts) adopts ...
  • Is This My Fairest URL of All?Social Media
    As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
  • You Have Much to Learn, GrasshopperMarketing in a Downturn
    In a post at the Marketing Minute, blogger Drew McLellan admits he gets some rather strange mail. "But I have to say," he notes, "chocolate-covered grasshoppers might just top the ...
  • Mom Probably Knows BestEmail Marketing
    In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...

Results for Marketing Quick Reads » Social Media: 51 - 75 of 218
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