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Marketing Quick Reads: Social Media

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  • Keys to Successful Social Media Monitoring in 2011Social Media
    We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  • Don't Take the Twitter Joke Too FarSmall Business
    On February 3, Kenneth Cole used Twitter to send the following message: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online ...
  • The Three Pillars of Social Media ReadinessSocial Media
    As we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the ...
  • How to Create a B2B Facebook CommunityB2B Marketing
    A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  • Three Tips for Monitoring Your Competitors on Social MediaSocial Media
    Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
  • Three Ways to Get Valuable Links From InfluencersSearch Engine Marketing
    "The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
  • An Easy Way to Manage Multiple Social Media AccountsSocial Media
    If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for ...
  • Three Tips for Building a Stronger Brand Social Media
    You can't reflect too early or too often on the meaning of your brand, which can change at the chirp of a Tweet. "'Brand' is one of those words," Chris ...
  • Tips for Hiring and Supporting Your Social Community ManagerSocial Media
    Social savvy isn't just about being on the right social networks; it's about knowing how to communicate and troubleshoot on them, too. These waters can be choppy; hence, more and ...
  • Three Ways to Optimize Content Across Channels and PlatformsSearch Engine Marketing
    Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you ...
  • Five Key Assets of a Good Social Community ManagerSocial Media
    You've heard a lot about social community managers, but what exactly do they do? In short, they monitor conversations in the social media space (and that takes a lot more than ...
  • Using Twitter for B2B Marketing: Five Key Action TipsB2B Marketing
    At the Mi6 blog, Chris Herbert praises the weekly Twitter chat sessions hosted by Philadelphia's Jeremy Victor that Herbert and his B2B colleagues regularly attend. "These sessions are a tremendous ...
  • How to Optimize an About Page: Create Information LevelsSearch Engine Marketing
    Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
  • Hot New Tools to Provide Hot New Blog ContentSocial Media
    One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
  • Craft an Online Quiz: Boost Leads and ResultsSocial Media
    Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or ...
  • Practical Social Media Tips for 2011Social Media
    With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
  • Launch Your Own Social Media Contest: Here's Some HelpSocial Media
    If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around ...
  • Three Ways to Replace a Superstar BloggerSocial Media
    Companies may find themselves in a touchy situation when their established social-media star leaves to pursue other interests. Just what do you do with a famous blog when its author ...
  • Entering Social Media the Right Way: Four Key StepsCustomer Insight
    In a recent post at Bazaarblog, Tara DeMarco reports on author Erik Qualman's concept of the "social media escalator." It's his design for the graceful entry of businesses into the ...
  • Three Ways to Give Your Blog the SEO TreatmentSearch Engine Marketing
    "Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
  • Using Twitter to Calm ComplaintsSocial Media
    With an article proclaiming "the democracy of fine dining," USA Today recently covered a growing trend of restaurants using Twitter to improve diner experiences and expectations. Among companies like Chipotle and ...
  • Three Expert Tips for Boosting Your B2B Social-Media OutreachB2B Marketing
    You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach ...
  • Three Ways to Influence Your InfluencersSmall Business
    "In simplest terms, businesses are no longer in complete control of their products, brands and messages," writes Susan Gunelius at Entrepreneur.com. "End-users are now in control." And those end-users are ...
  • What You Can Learn From a Portuguese YouTube PhenomSocial Media
    Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential ...
  • B2B Social Media: How Cisco Gets It Right WorldwideB2B Marketing
    "The networking company Cisco Systems is celebrating 25 years," writes Meryl K. Evans in a post at the B2B Social Media Digest. "Can you believe the company didn't exist before ...

Results for Marketing Quick Reads » Social Media: 76 - 100 of 493
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