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Marketing Quick Reads: Social Media

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  • Three LinkedIn No-NosSmall Business
    "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to ...
  • Four Great Perks of a Facebook Brand PageSocial Media
    When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...
  • How a Customer Promoted 'Barbie Video Girl' BigtimeCustomer Insight
    This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. ...
  • Four Ways to Gather Intel via TwitterMarketing Analytics
    "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
  • How a QR Code-Driven Game Paid Off in RussiaSocial Media
    Back in Mother Russia last summer, mobile phone operator MTS engaged users on a titillating mobile scavenger hunt on behalf of its 'Red Energy' branded phone plan. The game kicked off ...
  • Low-Cost Ways to Boost App SalesSocial Media
    We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the ...
  • How Gucci's Luxury Shoe Sale Lured Customers WorldwideCustomer Insight
    In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting ...
  • Three Ways to Maximize the Power of Testimonials in Email CampaignsEmail Marketing
    The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy ...
  • What You Can Learn From the Gap's Logo DebacleSmall Business
    Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...
  • Three Questions to Ask Before Using Social Media for Lead-GenLead Generation
    With the near ubiquity of online social networks, you might think they're just the thing for your lead generation and nurturing programs. But before you take a spontaneous Facebook plunge, ...
  • How to Battle the Downturn With FoursquareSocial Media
    "I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
  • How Tippex Scored a YouTube HitSocial Media
    In August, correction-tape brand Tippex launched an attention-grabbing YouTube campaign. Colorfully labeled "NSFW. A hunter shoots a bear!," it shows footage of a reluctant hunter faced with shooting a bear ...
  • Four Ways to Go B2B-Social on TwitterB2B Marketing
    "For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, ...
  • Three Ways to Market Nostalgia in Social CommunitiesCustomer Insight
    You've no doubt noticed it: Products from the past are making a comeback. Coke and Pepsi have recently introduced throwback versions of their soft drinks. Mrs. Butterworth, Strawberry Shortcake, Atari ...
  • Five Easy Tools for Long-Distance CollaborationSocial Media
    New media's about discovering savvier ways of communicating—not just with your target, but with your team as well. After all, the closer you collaborate, the better equipped you are to produce winning ...
  • Four B2B Marketing Engines to Fire Up Right NowB2B Marketing
    In a recent post at the Reputation to Revenue blog, Rob Leavitt questions the value of B2B firms' putting so much energy into "advertising and collateral"—and stresses the need for ...
  • How to Use Twitter to Boost Buzz, Sales and EngagementSocial Media
    In September, UNIQLO UK launched Lucky Counter, a piece of marketing genius that compelled users to Tweet about the company's products. Each time they did, the products got more appealing. How? Lucky ...
  • Tips From 'The Office' on Social-Media Customer EngagementCustomer Insight
    The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
  • Track the Pulse of Top iPhone and iPad AppsMobile Marketing
    One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
  • Five Ways to Win Customers With Augmented RealitySocial Media
    You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
  • How to Engage B2B Prospects on TwitterB2B Marketing
    "Just as B2B sales relationships aren't built overnight, sustained B2B Twitter relationships—often the basis for industry insight, lead generation and media coverage—require a commitment to engagement," says Karlie Justus in ...
  • Five Tools, Four Ways to Find Just the Right KeywordsSearch Engine Marketing
    In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice. She ...
  • How IT Vendors and Partners Use Social MediaHigh-Tech Mktg & Sales
    Can social media really revolutionize the way people collaborate in the channel? Though many IT vendors now use social platforms to support specific product launches and major events, 32% say ...
  • An Easy Way to Enhance Your Online Customer SupportSocial Media
    The Internet has changed the very definition of brand engagement. Thankfully, online tools for customer relationship management keep evolving to meet the challenge. If you lack time to build online ...
  • Why Customers Want Your B2B Sales Process to Go DigitalB2B Marketing
    "If B2B sales teams reduce the amount of face-to-face selling time in favor of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Robert ...

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