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Marketing Quick Reads: Social Media

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  • Is Facebook Really Your Friend?Small Business
    Facebook has a checkered past when it comes to user relations. Members cried foul, for instance, when the social-networking giant launched the invasive Beacon system, and they later bemoaned certain ...
  • The Golden Rule of NetworkingMarketing Inspiration
    "For several months," says Lori Feldman in an article at MarketingProfs, "I've been asked almost weekly to help someone who's just lost a paycheck to find their next one." Sound ...
  • Tornado WarningMarketing Inspiration
    You may have seen the YouTube video: a pair of Domino's employees gleefully preparing food in a shockingly unhygienic manner. Much to the horror of the pizza chain, the video went viral a ...
  • Put a Bug on That WOM!Social Media
    Clearspring Technologies, which has helped everybody from WaPo to UCSF bring their branded wares to the mainstream, has put out a new tool that tells you how popular your widgets ...
  • Here's Looking for You, KidEmail Marketing
    "Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
  • It's OK to Repeat YourselfSearch Engine Marketing
    The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  • Haters Make Lovers Love You Even MoreMarketing Inspiration
    In a post at the Brains of Fire blog, Spike Jones tells the story of Pizzeria Delfina, a San Francisco establishment that chose not to ignore its one-star reviews at ...
  • Gimme Shelter! Quick!Social Media
    The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
  • Lead That Search Party!Social Media
    According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search ...
  • Seek and Ye Shall Find Our EventSearch Engine Marketing
    When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  • You Too Can Tweet, Part IISocial Media
    In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
  • Cool It, Speed Racer!Email Marketing
    "I am not going to go on a rant [about] adding a 'share this,' 'follow me,' 'digg this,' or another technology to your email programs in order to drive cross-channel ...
  • Easy There, Mr. PopularMarketing Inspiration
    "Social media is cool!" proclaims Chris Brogan in a premium article at MarketingProfs. "Blogging and podcasts are cool! We're so cutting edge! Twitter is like the future here today, and ...
  • You Too Can Tweet, Part ISocial Media
    Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  • Can You Party Too Much?B2B Marketing
    These days, everybody's touting the importance of engaging clients through social media. Form communities! Get talking! Create buzz! It's all good! But is it? Can B2B companies go overboard in ...
  • That Is So YesterdayCustomer Insight
    Important Notice: Your Customer Behavior newsletter will continue to bring you the kinds of articles you've come to expect and enjoy—but now, with a new name! Beginning with this edition, ...
  • You Two Wrestle Online, OK?Marketing Inspiration
    You've seen others do it, and maybe you're wondering how to create your own two-person video for social-media channels. Ben McConnell, who blogs with Jackie Huba at Church of the ...
  • Textbook Text MarketingSocial Media
    As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  • We're Not in Kansas AnymoreSmall Business
    If you're new to the world of social networking, or can't understand why it's not working, you might not realize that online communities—like those at Facebook and Twitter—don't care for ...
  • Y U Trippin'? Small Business
    There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the ...
  • Take the Twit out of TwitterMarketing Inspiration
    In a post at his blog, David Reich recounts the story of a PR executive who wasn't exactly thrilled about traveling to Memphis for a meeting with clients. Unfortunately, the ...
  • When the Crowd AttacksSocial Media
    On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
  • It Really Is All in the MindSocial Media
    Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
  • Embrace the RebukeMarketing Inspiration
    If you've ever been to Fort Collins, Colorado, you've likely ventured to the outskirts of its historic district to sample popular beers like Fat Tire and 1554 at New Belgium's ...
  • Dare to Go Viral, Part TwoSocial Media
    Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your ...

Results for Marketing Quick Reads » Social Media: 101 - 125 of 218
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