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Marketing Quick Reads: Social Media

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  • One Thing Most Viral Campaigns Know Up FrontMarketing in a Downturn
    As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  • Five Reasons to Make Social Media Part of Your SEO StrategySearch Engine Marketing
    It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
  • Flipboard for iPad: How to Use ItMobile Marketing
    With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read. Tougher still ...
  • Don't Get Linked Out on LinkedInLead Generation
    LinkedIn is "one heck of a community for getting to know your prospects and customers," writes Ardath Albee at Marketing Interactions. "[But it] can also expose a lack of integrity ...
  • How Jimmy Choo Boosted Its Brand With CatchaChooSocial Media
    From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
  • Unify Your Online Image: Present All Your Social Links at One SiteSocial Media
    When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
  • How Your Social-Media Strategy Is Stifling YouB2B Marketing
    Dianna Huff has long been telling B2B marketers that they need to have a strategy in place before they enter the social-media waters. "But here's the deal," she admits in ...
  • Twitter-Based Customer Service: How Best Buy Gets It RightSocial Media
    In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. ...
  • Five New Branding Lessons From Lady GagaSocial Media
    It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  • How to Connect With Customers on Facebook, LinkedIn and TwitterCustomer Insight
    In today's marketplace, the customer is in control and companies are being held to a whole new level of accountability, Paul Chaney notes in an on-demand seminar at the MarketingProfs ...
  • Use a Food App to Hawk a Product Line. Why Not?Mobile Marketing
    We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...
  • Old Spice Guy's Viral Coup: How He Did ItSocial Media
    From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. ...
  • Building a Brand on Twitter: Here's One New WaySocial Media
    Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications ...
  • Meerman Scott: Three Tips for Creating Viral B2B ContentB2B Marketing
    As B2B marketers extend their reach into social media, here's some time-tested sage advice on viral marketing that's worth a second look. In an archived article at MarketingProfs, social-media guru ...
  • Social-Media SEO: Five Key TipsSearch Engine Marketing
    Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any ...
  • One More New Way to Take Your Business MobileMobile Marketing
    In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
  • How Wheat Thins Mined Twitter to Surprise FansSocial Media
    The best path to the heart is still the stomach, and Nabisco apparently knows it. The company recently began mining Twitter to find customers who love its Wheat Thins crackers ...
  • Facebook Users: Four Key StatsSocial Media
    It's easy to get lost in the Facebook hype. Everybody's on it—but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a ...
  • Solving B2B Challenges Through Social MediaB2B Marketing
    As online business communities flourish, the exchange of expert opinion and advice is expanding at a rapid pace. Marketers who once felt isolated can now gain insights from colleagues in ...
  • Shooting Down Three Myths of Viral MarketingCustomer Insight
    The word "viral" has become synonymous with social-media success, writes Ian Greenleigh in a post at ReputationOnline. "It's even showing up on business cards." Some of the professional titles Greenleigh ...
  • Two Ways Search Marketers Can Leverage FacebookSearch Engine Marketing
    "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
  • Spread Your Online Messages OfflineMobile Marketing
    Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A ...
  • Four Ways to Use SlideShare to Boost Your Reach OnlineSocial Media
    It's the social weapon you just don't hear enough about: SlideShare. At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than ...
  • You Can Calculate the Value of a Customer TweetSocial Media
    Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
  • Four Tips for Making Chatter Into a CRM Power ToolB2B Marketing
    Salesforce.com has released a beta of Salesforce Chatter, its "real-time collaboration cloud" that offers sales teams "a brand-new way to collaborate with people at work." So what exactly does Chatter ...

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