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Marketing Quick Reads: Social Media

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  • In-Game Ads: Real, Not Virtual, ROISocial Media
    Gaming is no longer the sole domain of geeky guys with programmer's pallor: 44% of online gamers, and 40% of gamers in general, are women. Over half are between 18 ...
  • Green Is Good. Green Works. Marketing Inspiration
    Van Jones beat the odds when The Green Collar Economy landed at number 12 on the New York Times best-seller list. "What he didn't have, as a first time author ...
  • Get Fresh! Go Organic!Search Engine Marketing
    According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not ...
  • My Blog, MyselfMarketing Inspiration
    Ron Hudson of the Immediate Influence Blog recently asked his friends on Twitter to nominate candidates for a list that would become "50 of the Most Powerful and Influential Women ...
  • OMG, that looks good!Email Marketing
    If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren ...
  • Create a Customer Walk-a-ThonMarketing Inspiration
    When we say "viral marketing" you know exactly what we mean. The question isn't whether to integrate viral elements into your marketing mix, but rather how—and to what degree. But ...
  • Text Your Vote to ...Email Marketing
    In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
  • Application NationSocial Media
    When Apple unveiled its first iPhone in 2007, most reviews highlighted features that skewed to personal—rather than business—use. You could use the iPhone for many things, but you surrendered a measure ...
  • Ranting and RavingMarketing Inspiration
    Back in 2006, a group of friends decided to play a practical joke on a colleague obsessed with his Jaguar—they covered the S-Type sedan with thousands of colorful Post-it notes. ...
  • Peeling Back the Top Few LayersSearch Engine Marketing
    In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back ...
  • Stoking the Dragon FireMarketing Inspiration
    Nine months after launching the HDX Dragon, Hewlitt-Packard faced a quandary: Sales of the feature-packed laptop were underwhelming. The company took action by partnering with Buzz Corps to create a ...
  • Fight Fire With ... Rohit's Five-Step Action PlanSmall Business
    It's mid-afternoon and you learn—a little too late—that a blog post badmouthing your company has just gone viral. Rohit Bhargava offers a five-step plan for dousing the flames of these ...
  • Sidle Up to the LiveBarSocial Media
    If you dropped everything and followed the leader every time a social media tool went live, you'd never have time to do real work. Right? Not this time. Chin up: ...
  • Make Your Viral Dreams Come TrueSmall Business
    As it becomes easier than ever to produce and distribute online videos, you probably see how the medium can serve as a key marketing tool. And in a guest post ...
  • Go Where the Current LeadsMarketing Inspiration
    John McCain got people talking when he aired an ad that compared Barack Obama to style-over-substance celebrities like Paris Hilton; but the conversation really picked up when Hilton shot back ...
  • The Very Definition of Social MediaB2B Marketing
    OK, you're supposed to be in-the-know about Social Media and B-to-B outreach. You can define "mashup," and report how it can best serve your clients, in 25 words or less, ...
  • Can You Hear Me Now?Small Business
    "Are you listening [to your customers]?" asks Todd Defren in a post at the PR Squared blog. "Great. But are you also empowered to act effectively on [their] behalf?" In ...
  • Floating TigerMarketing Inspiration
    In a post at her Conversation Agent blog, Valeria Maltoni praises a fun YouTube video created by EA Sports as a response to one posted by a gamer called Levinator ...
  • How to Avoid Stumbling on StumbleUponSmall Business
    In a Web 2.0 world packed with online voting/referral tools like Digg and Sphinn, DJ Francis of the Online Marketer Blog has decided that there's one he likes best: StumbleUpon. ...
  • Life Is TweetSmall Business
    "Twitter has become an essential tool for PR, and has relevance for almost every type of business," says Sandra Fathi, president of Affect Strategies. Here are only a few of ...
  • The Small Guys Really Know How to SocializeSmall Business
    If you're a small business, you're aware that Web 2.0 offers entirely new channels for attracting and cultivating customers. And in a post at the Acquiring Minds blog, Robert Lesser ...
  • Springtime for TwitterMarketing Inspiration
    Unless you happen to be Mel Brooks, the idea of using Adolph Hitler as a comic foil would sound like a bad idea. And—at first—you might not approve of this ...
  • Through with Buzz(words)Small Business
    In a post at her blog, Christina Kerley—known informally as CK—recounts a question she received during a conference Q&A session: "Can you tell me the buzzwords that marketers should avoid ...
  • Loose Lips Sink ShipsMarketing Inspiration
    If you're working on a deal that hadn't been made public, the last thing you'll do is announce it to your friends on Twitter. And yet, warns Rohit Bhargava in a post ...
  • Will Dance for GumMarketing Inspiration
    In a post at the Servant of Chaos blog, Gavin Heaton says those who aren't sure how to get "viral" could learn a thing or two from Stride Gum, which ...

Results for Marketing Quick Reads » Social Media: 151 - 175 of 218
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