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Marketing Quick Reads: Social Media

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  • It's a Mobile Makeover!Mobile Marketing
    Dipping your brand into unfamiliar territory (like marketing a mobile app to the masses) isn't just a matter of learning new terrain, it's a matter of rethinking what you think you ...
  • Analysis Sans ParalysisSocial Media
    Analytics is a messy and complicated business. Even if you're monitoring data, you probably get more than you know what to do with—and once you have it all, you still ...
  • Go Mobile or Go AwayB2B Marketing
    "With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it, marketers: Mobile has arrived—and it's changing how (and where) business ...
  • The Little Shavers That CouldSocial Media
    How much does a new pack of razors cost you per month? Eight dollars? Ten? More than those little blades are worth? Well, Pierre de Nayer recently decided people should ...
  • The Devil in the DetailsSmall Business
    Since October of 2009, the menus of 1,500 Denny's restaurants have invited customers to join the social-media conversation at Twitter. So far, so good. But there's a serious problem: The ...
  • Messaging Through Earbuds, Pt. IIMobile Marketing
    Last time, we explained how podcasts present a great opportunity to bring brand awareness to on-the-go users. But how can the average marketer produce a winner in the podcast-sphere? Here ...
  • Cut the Loner ActSocial Media
    Big insight: Content creation, pumped exclusively and relentlessly out by You, Inc., isn't the only way to leverage the power of social media. These days, you don't have to go ...
  • Virtual Community, Real RecognitionHigh-Tech Mktg & Sales
    Many B2B companies use social networking as a way to keep their customers up to date on key business developments and success stories. But social media are "not so much ...
  • The Cause That RefreshesSocial Media
    More companies seem to be realizing these days that they can use their power in the marketplace to aim for goals bigger than just bottom-line-related ones. That may be because more consumers, ...
  • Messaging Through Earbuds, Pt. IMobile Marketing
    If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, ...
  • Making UGC a PicnicSocial Media
    What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed ...
  • Go With the Global FlowSearch Engine Marketing
    A local search strategy should include more than just a presence at Google, Yahoo and Bing, says Jay Berkowitz in an interview at the New Times blog. Search marketers should also ...
  • Social Marketing Ahead of the CurveHigh-Tech Mktg & Sales
    Advances in social technologies continue to add complexity and risk to the decisions marketers make every day. Wherever you find yourself along the adoption curve, "be deliberate in your adoption ...
  • They Say Everybody Has OneSocial Media
    Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
  • Use That CMS for Better CRMCustomer Insight
    "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  • Mobile-itySmall Business
    "Make no mistake about it," says Christina "CK" Kerley at MarketingProfs, "mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they ...
  • Incite Change in a Moment's TextMobile Marketing
    Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
  • Getting to Know You, You, You, YouSocial Media
    A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
  • Good, Good, Good, Good VibrationsSearch Engine Marketing
    Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  • LinkedIn: Time to Plug and PlayHigh-Tech Mktg & Sales
    The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, ...
  • Charm 'em Like Rhett and ScarlettSocial Media
    Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.  Frustrated ...
  • The Next Big Thing Is Already HereEmail Marketing
    "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  • Get SocializedMarketing Analytics
    "The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it," writes Amber Naslund at the Altitude ...
  • You Might Get What You Ask ForSmall Business
    It's unlikely that Sound Transit expected a seven-minute video critique when it requested user feedback on its website. But that's exactly what the operator of Seattle's buses and trains got ...
  • Five Risks to Take in '10Search Engine Marketing
    In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...

Results for Marketing Quick Reads » Social Media: 176 - 200 of 493
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