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Marketing Quick Reads: Social Media

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  • Plurk It, Baby!Marketing Inspiration
    Just when you've mastered Twitter, along comes Plurk to compete for your micro-messaging attention. Fortunately, Mack Collier of the Viral Garden blog has a quick primer to help you decide ...
  • It's Always You, You, YouSmall Business
    In a post at MarketingProfs' Daily Fix blog, Mack Collier started an interesting conversation about a potentially problematic trend in social media—one that seems to manifest most obviously on Twitter. ...
  • OMG! The Coupons Are Here!Marketing Inspiration
    In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve ...
  • Employees Say the Darndest ThingsSmall Business
    You've heard about companies that block access to social media sites like YouTube and Facebook, a decision grounded in the belief that employees will waste time or—worse—leak proprietary information. But ...
  • It's Time to Socialize, People!Marketing Inspiration
    If you work with colleagues who resist the idea of social media, you're not alone. In a post at his Web Ink Now blog, David Meerman Scott says he often ...
  • Get a Set of Digital EarsB2B Marketing
    Lester Wunderman once said that 21st-century marketing is all about engagement. Now, Ned Madden provides a digital take on that concept: "Standard publicity-seeking and market feedback measurement practices have been transmogrified ...
  • Blogging for DollarsSmall Business
    Michael Martine of Remarkablogger defines a business blog as one that supports the sales and marketing efforts of your company; and if it's going to be successful, he says, your ...
  • Those Jerks Are Talking About You. So Talk Back!Marketing Inspiration
    "[I]t seems like the perfect time to write about something I've been thinking about since being on an ill-fated panel at SXSW earlier this year," writes Rohit Bhargava in a ...
  • Think Small to Win BigSocial Media
    It's time to think small in a world increasingly on the go. If you want to find and influence your audience these days, you need to reach them where they're ...
  • You Positive?Small Business
    The anonymous nature of the Internet frequently empowers those who visit blogs to make more strongly worded statements in a comment section than they would if speaking face-to-face. If you ...
  • It's Alive! It's Alive!Social Media
    News Flash! The good old days of analog television are over. No longer is your TV a passive presence in your living room. It's on the move! Today's video is ...
  • Sprechen-Vous Italiano?Marketing Inspiration
    Most Americans won't win any prizes when it comes to communicating in a second language. We typically grasp at the remnants of our high school French or Spanish, filling in ...
  • Podcasting is Easier Than You ThinkSocial Media
    Just as the Internet can make "mom-and-pop" businesses look as formidable as Google and IBM, podcasting enables you to rival broadcasting giants like CNN or the BBC. It puts your ...
  • Gossip Is Good. Really.B2B Marketing
    Time to face facts: They're talking about you. Sorry, that's the new reality. Word-of-mouth marketing is here to stay. So, if you can't beat 'em, you may as well join ...
  • Get Them All a-TwitterB2B Marketing
    They email, they blog, they text, they chat. And now, they twitter. Yikes. Twitter.com offers a real-time service for "friends, family, and co-workers" to communicate what they're doing (in 140 ...
  • This Ain't Your Dad's Corporate BlogB2B Marketing
    Everybody's doing it, but you've held back. Frankly, you're afraid you just don't have enough to say to do a company blog. Congratulations! You've taken the first step toward forming ...
  • Meet the PressSmall Business
    After reading an article at CareerBuilder.com about things you should avoid in a job interview, Nettie Hartsock was inspired to come up with her own list of dos and don'ts ...
  • The SEO RapperMarketing Inspiration
    When we heard a YouTube channel about online marketing was getting tens of thousands of hits, we had to take a look. And so should you. Its host Charles Lewis ...
  • A Coffee Klatch for Every MarketerMarketing Inspiration
    At the ungodly hour of 5:30 a.m. each Wednesday morning, John Wall and Christopher Penn visit a coffee house in Natick, Mass., to record a podcast they call Marketing Over ...
  • How to Be a Better BloggerSmall Business
    We never tire of great blogging ideas, and Andy Sernovitz of the Damn! I Wish I'd Thought of That! blog applauds Jeremiah Owyang's enteprising efforts to let his readers choose ...
  • Getting Positive About NegativitySmall Business
    In a post at his Web Strategy by Jeremiah blog, Jeremiah Owyang addresses a challenging scenario that often presents itself in social media these days: how to handle negative comments ...
  • How to Leave Your Imprint on the BlogosphereSmall Business
    Writing about newsworthy events is a great way to generate traffic at your blog. And in a post at his Social Media Marketing Blog, Scott Monty discusses takeaways from his ...
  • Do You Have Peripheral Vision?Marketing Inspiration
    In a post at the Influential Marketing Blog, Rohit Bhargava discusses a social media trend that appears to be on the rise. Instead of focusing on a specific event or ...
  • A Super Bowl Strategy That Paid OffMarketing Inspiration
    In a post at MarketingProfs' Daily Fix, Steven Schreibman discusses Nationwide Insurance's controversial decision last year to leak its Super Bowl ad a week before the sporting event. Outside observers ...
  • Did He Really Call It a 'Nymphomercial'?Marketing Inspiration
    In a post at his blog, Drew's Marketing Minute, Drew McLellan presents the case of Jay Nussbaum, a novelist who figured he might as well use viral video to promote ...

Results for Marketing Quick Reads » Social Media: 176 - 200 of 218
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