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Marketing Quick Reads: Social Media

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  • Lessons From Your Favorite StoreSmall Business
    Enamored of Whole Foods Market, Jackie Huba decided to spend a week patronizing the various food and beverage stations at the chain's 80,000-square-foot Austin flagship—for each and every meal. Huba ...
  • Get Over It, KidMarketing Inspiration
    It usually happens when deadlines are looming and there's so much going on you can't cope with one more thing. A nasty message from a customer or a colleague sends ...
  • A Week at IKEA Marketing Inspiration
    Mark Malkoff, a comedian best known for patronizing each of Manhattan's 171 Starbucks in a single day, needed a place to stay while his apartment was fumigated. Since his friends ...
  • I Am McLovin!Marketing Inspiration
    Even if you missed the gleefully raunchy hit comedy Superbad, you probably remember clips from a NSFW scene that got heavy rotation in trailers and television ads: A high school ...
  • Jingles 101 with Dinah ShoreMarketing Inspiration
    If we said, "Two all-beef patties, special sauce, lettuce, cheese," you wouldn't miss a beat before replying, "Pickles, onions on a sesame seed bun." Some jingles are that effective. General Motors ...
  • When Your Video Isn't ViralMarketing Inspiration
    Great content doesn't guarantee 100,000 hits at YouTube or the adoration of bloggers around the globe. So how do you promote your video, short of tearfully defending wayward pop stars ...
  • Potty All Night LongMarketing Inspiration
    If you travel to Europe or Asia, you're bound to encounter self-cleaning toilet seats in public restrooms. They work in a couple ways: either a mechanized arm reaches out and ...
  • Burger King Tells a WhopperMarketing Inspiration
    Some recent television ads have featured extremely distressed Burger King customers, distraught after being told that the fast-food giant dropped the Whopper from its menu. The signature burger's demise is, ...
  • Having Fun with Serious IssuesMarketing Inspiration
    If you grew up during the 1970s and '80s, or you have children who did, we'll bet you can recite entire verses from Schoolhouse Rock classics like "Three Is a ...
  • Fun with Richard BransonMarketing Inspiration
    There's a lot to like about Virgin Atlantic, Richard Branson's little airline that could. The airline has stylish cabins, interesting menus, attractive flight attendants and amenity-laden airport lounges. But our favorite Virgin ...
  • Are You A-Twitter?Marketing Inspiration
    It seems like Twitter is the social network people love to hate. Perhaps you're skeptical that anything of substance can be said in a text message of 140 characters or ...
  • Bring Your Online Catalog to LifeMarketing Inspiration
    Missouri-based Vat19 started out producing DVDs, but then expanded its offerings to include anything it considers a "curiously awesome" product. Slapstick abounds in the off-beat videos the company makes to ...
  • Why You Should Be LinkedInMarketing Inspiration
    Online networks here. Online networks there. Online networks everywhere. What's your first thought when you receive an invitation to join another site that promises to connect you with your peers? ...
  • It's Nice to be Naughty!Marketing Inspiration
    If you don't make a habit of watching channels like MTV or Comedy Central, it's possible you’ve missed an array of gleefully sophomoric spots for Axe body spray. The usual ...
  • Come on Over to My HouseSmall Business
    You might look at online communities like YouTube, Facebook or MySpace and think, "I can do that, too." But before you take the plunge, social media consultant Mack Collier has ...
  • Web 2.0: Destination UnknownSmall Business
    Web sites, blogs, podcasts, wikis, social networks. If you're feeling a little lost in the brave new world of Web 2.0, join the club. Everyone knows it needs to be ...
  • Tips for Advertising on MySpaceSmall Business
    Even though the MySpace juggernaut appears to be slowing, the social networking site boasts nearly 200 million profiles, which is more than double the number it had just last year. In ...
  • Three Keys to a Viral CampaignSmall Business
    In the age of YouTube and MySpace, a viral campaign is the marketing equivalent of a lottery ticket. If you get lucky, your minor investment could yield a major bonanza. ...

Results for Marketing Quick Reads » Social Media: 201 - 218 of 218
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