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Marketing Quick Reads: Social Media

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  • Move Over, Night RiderMobile Marketing
    We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...
  • Stay Trendilicious!Social Media
    Looking to make your brand trendier? Get a load of Trendistic, a clear and simple way to watch the ebb and flow of buzz on Twitter. A visit to the Trendistic homepage ...
  • Mix It Up, BabyEmail Marketing
    In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
  • You Can Climb This PyramidSearch Engine Marketing
    Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  • Event Attendance: IBM Gets SocialHigh-Tech Mktg & Sales
    When IBM suspected that a bad economy and widespread IT budget cuts would negatively affect attendance at its IMPACT 2009 SOA conference, it devised a strategy that used social networking ...
  • When Pizza Turns a New LeafSocial Media
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
  • I Chat for a Good CauseMarketing in a Downturn
    The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
  • Now There's an Owl for ThatMobile Marketing
    Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite ...
  • Time for Tea and TweetsSocial Media
    Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag. Say ...
  • I Wouldn't Do That if I Were YouB2B Marketing
    We may all have our Things to Do lists that we check off daily, but how about considering some Things to Not Do in 2010? In a recent post at ...
  • The Birth of a BlogHigh-Tech Mktg & Sales
    When building an online community, there are some underlying principles that hold true whether a company is large or small, and among those is a genuine commitment to openness and ...
  • Lessons of the Little MermaidSocial Media
    You're probably familiar with the story of The Little Mermaid. In this classic tale of unrequited love, a girl exchanges her voice for the chance to be close to a ...
  • Say It With PicturesCustomer Insight
    It's a new year! Time to take a fresh look at your strategic plan for the year ahead. What do you hope to achieve by December 31, 2010? Better customer ...
  • I Knew You'd Be There for MeMobile Marketing
    Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points ...
  • Ride the Wedding-Dance WaveSocial Media
    Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris ...
  • B2B Goes 007B2B Marketing
    "While most people think of social media as a non-business arena, many savvy marketers are ... leveraging [it] to gather intelligence about prospects," says Dan McDade in a recent post ...
  • Showcase Your Brand App-titudeMobile Marketing
    Ever wish you could take your favorite Web strategist with you wherever you roam? Well, sure enough, now you can. App developer MotherApp brings you the Web Strategy iPhone App, which ...
  • Are You the Missing Link?Lead Generation
    "Without some of us even noticing," writes Brian Carroll in an article at MarketingProfs, "[LinkedIn] has developed into a useful lead-generation tool for marketers and salespeople who are looking to ...
  • Brewing up Great Social-Media ContentHigh-Tech Mktg & Sales
    IT buyers are among the most active participants in social media. In fact, over half of technology decision-makers employed some type of social media, according to Forrester Research. So there's ...
  • Taking Groupthink Up a NotchSocial Media
    News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  • Show Me the Mobile Money!Mobile Marketing
    You recently got the skinny on Square, the service that turns your iPhone into a card-swiping device. Here's another quick, easy and secure way to flow payments to your business ...
  • That's Mine! My Name's on It!Social Media
    Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  • Put on a B2B FaceB2B Marketing
    It looks like Facebook is definitely here to stay. As of this writing, based on Alexa site rankings, it's the second-most-visited website on the Internet. That kind of reach can ...
  • I Just Love to See RedMobile Marketing
    Finally, a barcode-scanning app that works like a charm. For a mere $1.99 at the App Store, RedLaser, an application developed by Occipital, turns any iPhone into a functional barcode ...
  • Eyes Wide OpenLead Generation
    For small and midsize businesses, the advent of social media has created a host of lead-generating opportunities. LinkedIn, Facebook, Twitter, and other social media have leveled the playing field for ...

Results for Marketing Quick Reads » Social Media: 201 - 225 of 493
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