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Marketing Quick Reads: Social Media

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  • You Spent How Much on Lunch?Marketing Inspiration
    Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
  • Shake It Up, BabyMobile Marketing
    Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
  • So, It's Like a Barn?Marketing Inspiration
    "It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is ...
  • Come Tweet With MeSocial Media
    Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life ...
  • Who Invited You?Email Marketing
    Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
  • Talk to the HandSmall Business
    If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed ...
  • Getting Hot, Hot, HotterSearch Engine Marketing
    Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  • Outside the Box, Inside the PocketMobile Marketing
    Mobile marketing isn't the unicorn it used to be. Most folks in your demo probably have a real, live phone within immediate reach for most of their waking days. And ...
  • Reports of Email's Death ExaggeratedEmail Marketing
    While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like ...
  • Successful Selling: Hitting the TrifectaHigh-Tech Mktg & Sales
    There are three elements to selling: access, influence and delivery. Whether you work in sales or marketing, whatever you do must impact one of those elements—that is, give you access to ...
  • Enjoy Some Good Holiday CheeseSocial Media
    As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
  • Polish Your Brand With Co-CreationCustomer Insight
    "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in ...
  • Mind the Big Three Be'sMobile Marketing
    Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
  • You Lie!Marketing Inspiration
    A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. ...
  • Teaching an Old Brand New TricksSocial Media
    Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the ...
  • Yes, It's Viral, but I'm not AfraidB2B Marketing
    This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary ...
  • No Escapin' ThisSmall Business
    Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
  • What Would We Do Without You?Mobile Marketing
    You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
  • You Don't Drive Me Nuts Anymore!Social Media
    What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking ...
  • Tell Them a StoryCustomer Insight
    A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example. The CVS outreach campaign ...
  • No ExcusesMarketing Analytics
    "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor ...
  • They Like Us! They Really Like Us!Social Media
    Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  • LinkedOutSmall Business
    Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
  • Expand Your Local HorizonsSearch Engine Marketing
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...
  • It's a Secret (Wink, Wink)Marketing Inspiration
    According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...

Results for Marketing Quick Reads » Social Media: 1 - 25 of 218
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