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Marketing Quick Reads: Social Media

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  • How Two Brands Found Their Social VoiceSocial Media
    You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
  • Five Tips for Building Brand Fidelity With TumblrSocial Media
    Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the ...
  • A Seven-Step Road Map for Your Content MarketingContent Marketing
    Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
  • Socialize Me! In Stages, Though, Please.Social Media
    The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social ...
  • Six Ways to Make Your Content ShareableContent Marketing
    Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  • Social Media Trends With Benefits in 2012Social Media
    The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
  • Five Ways to Boost B2B Fan Engagement on FacebookB2B Marketing
    Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  • Three Ways to Enhance SEO With TwitterSearch Engine Marketing
    "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  • Maximizing Your Brand Presence on Google+Social Media
    Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  • Some Do's and Don'ts of Social UpdatingSocial Media
    It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  • Why Content Marketing Rules (and What's in It for You)Content Marketing
    "Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC ...
  • Quick Tricks for Dressing Up Your YouTube VideosSocial Media
    There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that ...
  • How One Company Fought a High-Ranking 'Scam' Search ResultSearch Engine Marketing
    Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google ...
  • A Social Platform That Serves Your Team Members One at a TimeSocial Media
    There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
  • Avoid These Three Twitter Faux PasSmall Business
    A Twitter presence won't cost you anything out of pocket, but getting it right takes time and effort. And that includes avoiding minor errors that can do as much damage ...
  • How to Nurture Brand Advocates and Keep Them LoyalSocial Media
    John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  • Three Tips for Social Media ROISmall Business
    In the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
  • 'Tis the Season for Holiday BrandingSocial Media
    Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
  • YouTube's Playbook for Producing Compelling VideosSocial Media
    YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 ...
  • Seven Ways to 'Gamify' Your Online Marketing OutreachSocial Media
    We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
  • Time-Tested Tips and Tools for Faster BloggingSocial Media
    In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
  • Four Reasons to Reconsider Automated Content SharingSocial Media
    We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of ...
  • Five Ways to Make Your Website Tablet-FriendlySocial Media
    You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of ...
  • Tips for Launching a Successful Networking EventSocial Media
    There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides ...
  • Your 12-Step Social Action PlanSocial Media
    Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...

Results for Marketing Quick Reads » Social Media: 1 - 25 of 493
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