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  • Five Ways to Optimize Email for MobileEmail Marketing
    A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
  • Achieving Kingly Facebook Engagement: The Six Secrets of SuperbrandsSocial Media
    A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
  • Get the Biggest Bang for Your BlogSocial Media
    Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
  • Connect Remote Workers With Social SoftwareSocial Media
    If you're running a small business, one of your biggest allies is the freelancer or the remote worker—even if she's not at your doorstep (which she increasingly isn't). But if you ...
  • Captivating Digital Moms: Four Apps They LoveSocial Media
    Moms are among the most connected demographics in social: more than 54% own smartphones, 75% use Facebook; and 5 million visit Pinterest daily. Their purchasing decisions affect entire households and ...
  • Five Social Lessons for Small Business From Big BusinessSocial Media
    Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media. What's ...
  • Four Tips for Using Instagram for BusinessSocial Media
    Who would've guessed a few photo filters and instant sharing capabilities would produce a social hit? Instagram, that's who! The image-based social network, available on iPhone and Android smartphones, boasts more than ...
  • Pinterest's Impact on Users and on Your BrandSocial Media
    We've mentioned Pinterest numerous times—enough to show we're Pin-crazy. But we're not the only ones! To back us up on our Pin interest, Compete has published charts about Pinterest's growth and ...
  • Social Guidelines Worthy of an OlympianSocial Media
    Social media guidelines are the hallmark, and often the Achilles heel, of a solid social strategy. To be successful, your user guidelines need to be simple and facilitate right social behavior—instead ...
  • Tune Up Your App: Five Questions to AskB2B Marketing
    So, how's that app working for you? Is it binding users to your company, building brand equity, and providing high "exit barriers" for customers? That's what the big-time successful apps ...
  • Three Ways to Simplify the User's Buying ProcessSocial Media
    According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that ...
  • Pinterest Lessons for Better Web DesignSocial Media
    We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a ...
  • The Facebook Toolkit You Just Can't Live WithoutSocial Media
    Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
  • Five QR-Code Marketing Mistakes and How to Fix ThemSocial Media
    Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
  • Five Tips for Case-Study Videos That Get ResultsSocial Media
    We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
  • Make a Picture Worth a Thousand ConversionsSocial Media
    Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, ...
  • Tracking Traffic From Pinterest: Three MeasurementsSocial Media
    Pinterest serves more than 11.7 million US users monthly. But how do you know how many of them are checking out your Pins? While Pins and Repins of photos from your ...
  • Four Tips for Turning a Website Design Into a Brand ExperienceSocial Media
    Small businesses can learn lots from design firm Method's socially appealing philosophy. Case in point: Method's Interaction Design Director Ben Fullerton recently wrote an eloquent article for Fast Company about turning ...
  • Driving Engagement With the New Facebook Ad Optimization FeaturesSocial Media
    Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing ...
  • Four Tips for a Stronger Call to ActionEmail Marketing
    If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to ...
  • Four Steps to Incorporating Social Media at Consumer Touch PointsSocial Media
    In April, the McKinsey Quarterly published "Demystifying Social Media" for businesses. The article illustrates how using social media right can enable "targeted marketing responses at individual touch points along the consumer decision journey." Here ...
  • To Video or Not to Video?Email Marketing
    Once upon a time, notes Ryan at the MarketFish blog, email was the pinnacle of cutting-edge online technology. But that was then and this is now. "While there [are] a ...
  • How to Be a Pinterest Superstar: Advice From a Mom-Blogging VirtuosoSocial Media
    We've shared how-to's about Pinterest from a brand perspective, but its biggest users are women (especially mums!) who have a super-useful perspective on how to maximize this powerful visual network. Here's an ...
  • A Video Creator's Checklist From YouTubeSocial Media
    At MIPTV in March, YouTube's Joe McDermottroe introduced the company's latest Creator's Playbook—a bible of video production gold—by giving away tips on how to make the best of your own ...
  • Three Email Copywriting Tips for Non-ProsEmail Marketing
    Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...

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